A graduate from Comsats Institute of Information Technology, Islamabad with the
degree of bachelors in Computer Science. Started my career as a Web Designer and choose to move in Digital Marketing as my expertise lie in the field of Digital Marketing. Excelled my career and felt more motivated in doing so.
Recently worked as a Link Building Specialist. Though, the major responsibilities were of diverse nature including, establishing link acquisition through various white hat SEO practices and ensuring that updated E-commerce guidelines are being followed including hreflang optimization, structure data, faceted navigation, pagination, robot.txt, and sitemap optimization. Moreover, perform keyword research, and structured content creation so that it follows Google guidelines. Among all using Google Analytics, Ahref, and Google Search Console to track website performance on various factors.
As a Digital Marketing Manager, the core duties include handling all aspects of SEO incorporating Keyword Research, defining a target audience, Web optimization, Link Building, and content marketing. Also has worked closely on SEM activities such as Google Ads, retargeting, search ads, creating audience funnels, Facebook Ads, and Facebook pixel.
Worked as a Digital Marketing Manager, handling all aspects of SEO, SEM, and SMM. Using Link Building techniques, Google Analytics, Content Marketing, Adwords, Audience targeting, and analytics tools to monitor the progress of the websites in order to optimize the user experience and search results.
Flourished my expertise in the field of web marketing and started getting results for clients in the field of SEO.
Deep knowledge of Off page and On page SEO including keyword research, backlinking, guest posting, social media marketing,ppt sharing, Infographics, Alexa ranking google analytics, google webmaster, audit reports and LSI keywords.
Understand the rapidly changing Digital market and have the ability to change strategies and achieve goals in a specific period of time.
Worked on client projects and delivered results with good response.