Developing and managing digital marketing campaigns. Utilising a range of techniques including SEO, Google display and search advertising, SMM and Email Marketing. Devising digital strategies for eCommerce and B2B clients from the retail industry based on marketing insights and decisions that arise from the analysis of data about or from client's consumer/ customers. Tracking conversion rates and making improvements to client website (based on heatmap and user journey analytics). Managing team of community executives for brands and product campaigns. Report analytics and work with client servicing to ensure digital acceleration of existing clients including new services and digital revenue share shift & growth. Engaging audience on Social Networking channels for Customer Acquisition

Obtaining top search rankings applying best on site and offsite SEO techniques. Site analysis to promote SEO best practices, Improving page speed, removing questionable code, canonicalization,
indexation, proper keyword targeting and internal linking structure. Reporting utilizing Google analytics, Moz, Screaming frog, Link Risk, Majestic, Ahrefs, Heatmap, Webmaster tools. Advised on creation and promotion of mobile-optimized web presence. Building the brand across digital platforms innovatively. Trend analysis & Content marketing using social media. Optimized and promote Android and IOS Apps. Official blogs both urdu and english custom design and development on Wordpress.

Manage email marketing, SEO, Google display & Google search marketing. Analyzed web metrics, provided campaign effectiveness reports to clients, and recommended optimization when appropriate to improve media performance. Develop an understanding of the client’s business environment and strategy. Collaborate with the team to define project objectives, set key performance indicators, and establish project approach. Improve clients’ sales and business development processes and effectiveness using B2B and B2C marketing strategies. Lead and collaborate client engagements on a day to day basis. Perform competitive analysis and identify gaps and opportunities in the marketplace.

Manage email marketing, SEO, Google display & Google search marketing. Accountable for SEO and PPC (Google/Bing), Website management, Content Marketing, Email automation, media buying and web analytic. Making SEO (On-Page & Off Page) Strategies for the clients. Design strategies for business growth and market penetration. Audit sites to identify gaps in technical SEO best practices. Strategize production of Digital Assets and generating online leads. Tracking conversion rates and making improvements to client website. Strategic and dynamic eCommerce websites optimization. ROI-focused keyword strategies using keyword research tools, web analytics data, and competitive research.

Utilized web analytics and SEO keyword and competitor research to determine business potential. Responsible for all white hat SEO link building activities. Work with clients to help educate them about SEO. Rely on creative thinking to develop and execute off-site strategies for earning links and citations. Collaborative work with other SEO team members across the projects. Assist in the integration of new technology into the internal team's everyday workflow. Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking. Improve the company's organic search visibility. Compile and presents SEO performance reports. Link building through various way, off-page work or site submissions (Guest post submissions, classified ad posting, blogs commenting, social bookmarking, business directory submissions, video sharing etc.)