Leading the overall field Operations, outreach and evaluation of the Health & Nutrition Conditional Cash Transfer and Sindh Social Registry. Heading the implementation process for different initiatives specifically including H & N CCT in the pilot districts.
Providing the Operational and technical inputs in the development of assessment and targeting methodologies, leading the field Operation efforts and ensure compliance of the roll-out with the operation design.

Technical assistance to government and private stake holders to improve fortification status in sindh province.

Mainly Responsible for plan, organize and manage the operations of the SUKH project under Aman Community Health Program. The key responsibility includes to Improve MCPR in targeted districts, achievement through door to door activities, and successful liaison with Project partners like JHPIEGO, AGA KHAN UNIVERSITY, AMAN TELE HEALTH, SINDH LADY HEALTH WORKER PROGRAM, AAHUNG & DKT, supervised training programs, and developed the plan for future sustainability. The incumbent must also create strategies and initiatives that are consistent with the goals and objectives of Sukh Initiative.

Mainly Responsible for developing the marketing & communication plans for the activities under GFATM project.
The key responsibility includes setting up the marketing department, hiring of the right team, plan for achievement of targets, SOPs for successful liaison with public sector organizations, MR training plans, health services programs and marketing plan to create the overall demand and future sustainability of the program.

Mainly Responsible for plan, organize and manage the operations of the FPRH project. The key responsibility includes achievement of outreach targets, successful liaison with social franchising clinics, training programs, health services programs and marketing activities around franchised clinics to create the demand and future sustainability of the program. The incumbent must also create strategies and initiatives that are consistent with the goals and objectives of FPRH.

Senior Manager Marketing for Pharma/Consumer Product Range, child nutrition using social marketing concepts and exploring new avenues to expand overall business in Pakistan.
Responsible for all branding activities on Greenstar franchise network-Sabz-Sitara, by launching ATL & BTL activities and arranging different kind of CMEs & Workshops.
Part of Greenstar’s core working committee on the development of organizational strategic plan for year 2014-17.
Management of marketing related to contraceptive range including pills, injections, intrauterine devices, condoms and implants. Broad scope of responsibility includes Profit and Loss accountability, business development, forecasting, competitive product positioning, pricing & training in the different districts and regions of Pakistan.
Overseeing the development of alternative suppliers of Pharma range that will be WHO certified manufacturers. This initiative will make Greenstar’s Pharma division more cost competitive, which is inline with the strategic marketing planning for year 2014-17.
With the collaboration of PSI, developed Organizational Nutritional Strategy that is linked with the overall Country nutritional program. Currently the program is in the process of implementation.
Coordinating with Departmental Heads (Health Services, IPC, Sales, Research, Audit, IT, Fincon) to ensure smooth functioning of operations.
Develop, monitor goals and objectives for department/projects and conduct annual team performance appraisals based on the same.
Periodically update the Chief of parties of DFID, KFW & LAD in project activities and performance.
Directly coordinating with PSI Technical Marketing advisor based in INDIA, on different marketing initiatives & other behavior change activities.