I am well-trained in working under pressure, can perform multi-tasking and aspire to work in innovative pursue professional development and career growth within your organization. and challenging environment.I am confident that I can contribute positively towards organizational goals and
Currently, I am working at Novartis Pakistan, On HRSI Payroll, Here I am looking after Digital, Social Media, Patient Access and Patient Education. I am involved with the Cross functional team at Novartis Pakistan, Agency relation and health care professionals. Previously, worked as a Marketing Executive at Jaffer Agro services (Pvt). Ltd. I am looking after the insecticides portfolio which includes 20 product, also involved in the event management Majorly lead the Annual Sales Conference, Trade marks of the company, also involved in the NEW product development process.
My experience has honed the skills of product Management, product marketing, Mix marketing, event management, team management, organizational work management ,and communication, while augmenting my ability to take initiative and work with a diverse set of people. Equally important, it has enriched me professionally and equipped me with the traits required to deal with a variety of situations in an innovative, effective and efficient manner.
The enclosed resume provides further details of my skills and experience and I would welcome the opportunity to personally discuss with you how my experience as a whole will complement your organizations needs. Hoping for a position.
Joined Novartis Pakistan as Digital Relation Associate in Oncology Department, currently looking after overall patient awareness campaigns like: Breast Cancer, CML, Thalassemia.
• Working with disease Specific branding with Stakeholders’ identification and engagement strategy development.
• Explore and develop new business partnerships and initiatives as per customer needs
• Researching and producing original multimedia content primarily for Novartis Oncology Pakistan main social, electronic, print media, including science, health care, and community stories with measurable KPI’s and its impact
• Writing e-newsletter copy and social media posts that promote news articles and announcements.
• Maintaining an editorial calendar tracking email, web, and social media communications
• Optimization of content for social media platforms, which will include tagging URLs, employing audience targeting, among other digital marketing tactics.
• Monitoring and managing social media conversations according to Novartis compliance policies.
• Creating reports demonstrate successful reach and engagement achieved on disease awareness promotional channels.
• Patient access event management with cross-functional support and post event analysis.
• Best Practice Projects and Innovative presentations for maximizing patient education and access to care.
• Project Planning and Execution with proposed timelines e.g. lobbying with government, policy makers, health care professionals, media personnel providing coverage of Patient Perspectives, Patient Advocacy Event, Government based patient awareness campaigns etc.
Promoted as ME, looked after insecticides portfolio in Crop protection market and seed treatment of all crops in Pakistan, Digital Marketing & Event Management
• Developed & ensure execution of insecticides and seed care strategy for portfolio development in line with company objectives
• Explored and developed new business ventures and initiatives as per customer needs
• New product launched with focus to develop more business of Cotton insecticides segment in all geographic
• Worked with cross function teams for Pricing, Budgeting, forecasting of target and product availability
• Lead and coordinate with my team for effective execution of the tactical promotional plan development, deployment, including ATL, BTL, trade marketing and CRM system
• Analysis of customer research, current market condition, trend analysis and competitor analysis
• Developed plans with R&D & training for the sales team for capability development
• Managed, planning and execution of the Event nationally and internationally in coordination with advertising agency, supply chain team, finance & travel agency
• Built strong relationship with regulatory bodies and also coordinate for Trade Mark registration for new or existing Brand Name with corporate affair department
• Designed & Launched the Mobile App & Web App for the all levels of Stakeholders and as well as for the end users
Joined JASPL as a management trainee to look after campaigns and marketing activities
• Material management include material tracking, packing material, production and dispatch plan on regional forecast, advance booking and potential
• Development of literature, seasonal crop nutritional program/calendar, includes product positioning of all crops
• Coordination with advertising agency for development and designing of assigned product campaign
• Member of website committee to improve & regular update of JAS products and Events information on website and Social Media i.e. Facebook & LinkedIn