- Development and implementation of the Brand strategy- Developing the marketing & sales strategy for new and existing products- Overseeing implementation of the Marketing & Sales strategy - including campaigns, events, digital marketing, and PR- Working closely with the company’s Sales & Marketing team; enabling them to meet their objectives- Guiding the day to day activities of the marketing & sales team ensuring that the marketing & sales objectives are implemented- Manage social media presence and direct programs to improve social media reputation and recognition.- Undertake continuous analysis of competitive environment and consumer trends- Responsible for opening of new outlets from scratch involved in negotiation with Malls/contractors/hiring etc.- Setting activity and revenue targets for each outlet.- All aspects of recruitment and selection for the sales & marketing department.

- Responsible for executive planning, developing, implementing and overseeing company expansion initiatives and projects encompassing site selection for new production facilities, evaluating and selecting plant equipment vendors and ope-rationalizing new plant production.
- Co-lead company’s day-to-day operations, finances, recruitment, management and evaluation of key management personnel.
- Negotiated and booked contracts for import of raw materials, assigning monthly, quarterly and yearly production & sales targets.

- Lead sales of NDC banking solutions software partners focusing on Temenos, CR2, SG (Software Group), Verisim, Qualco
- Analyzed client business/functional requirements and relate them to TEMENOS products capability.
- Performed product functionality gap analysis and formulated proposal to address clients business and functional requirements.
- Defined customization needs for TEMENOS products as per agreed clients business and functional needs.
- Wrote specifications (FSD), for local development ensuring implementation technical consultants have a clear understanding of agreed upon specifications.
- Participating in functional testing to support User Acceptance Testing (UAT).

Was part of T24 (Islamic) implementation project at Export Development Bank (EDB) in Khartoum, Sudan. Implementation complies with local Sudanese Islamic Banking & Sharia practices

- Responsible for coordinating hotel sales activities (under the direction of the Director of Sales & Marketing)
- Proactively managed key accounts, and prospects to ensure maximum yield in line with budgetary objectives.
- Proactively prospected new accounts for hotel properties worldwide

- Responsible for creating and maintaining strong and close relationships with Summit Bank Limited key clients.
- Meet yearly sales targets and ensured customer issues are resolved on time
- Supervised overall branch operations
- Administered branch compliance all relevant policies and procedures covering SBP regulatory and internal regulatory requirements
- Ensured KYC/AML and other compliance norms are strictly adhered to

- Created and maintained strong and close relationships with Samba Bank Limited key clients.
- Developed sales proposals and reflected a positive image of the institute's services including training courses and programs to current and future "Corporate clients"
- Meet monthly and annul targets

- Responsible for developing relationships with key KASB Funds clients.
- Developed sales proposals and reflected a positive image of the institute's services including training courses and programs to current and future "Corporate Clients"
- Hired, trained, supervised, motivated and monitored sales team performance Countrywide.
- Meet and achieved monthly and annul targets