Primary role - Lead generation through Paid Marketing (Google Ads, Bing Ads, Facebook/Instagram Ads, LinkedIn Ads, and YouTube Ads) and organic channels through SEO (Google and Bing)Secondary role - HubSpot CRM integration and maintenance, assist junior web developers in the marketing team in web development and APIs based on my technical experience.

Data Analysis Skills

Proficient in SQL, Power BI, Excel, and Tableau
Experienced in data mining, data visualization, and data reporting
Strong analytical and problem-solving skills
Ability to identify trends and patterns in data
Ability to communicate data insights to stakeholders
Identified a $100,000 opportunity by analyzing website traffic data
Reduced the bounce rate by 19.5% by optimizing the website's landing pages
Increased the conversion rate by 24% by improving the checkout process


SEO Skills and Achievements

Improved lead generation and number of conversions by 20% since joining (equivalent to 100 new leads and 50 new customers per month)
Assisted the Business Development team in business collaborations in Transportation and Digital Rights Management (DRM) industries, resulting in a $500,000 increase in revenue
Developed and implemented a new SEO strategy that resulted in a 15% increase in organic traffic (equivalent to 10,000 additional visitors per month)
Created Power BI dashboards that provide insights into website performance, used by clients to make strategic decisions
Monitored and analyzed web analytics data to identify areas for improvement, which resulted in a 10% increase in website conversion rate
Optimized company's website for search engines using On-Page SEO, Technical SEO, Local SEO, and Off-Page SEO, which resulted in a 20% increase in organic search rankings
Managed the social media platforms and grew the following by 10% (equivalent to 10,000 new followers)
Coordinated with the Business Development team for developing marketing plans, which resulted in a 15% increase in marketing ROI
Conducted B2B competitor analysis, particularly for SEO, which helped the company to identify new opportunities for growth
Monitored technical issues in websites using Google Search Console, which helped to resolve issues and improve website performance
Optimized websites using SEMrush, Ahrefs, Moz, Screaming Frog, and Yoast SEO, which resulted in a 10% increase in website traffic

Achievements

Successfully led a team of 15 members as team lead, resulting in a 20% increase in productivity
Optimized Google, YouTube, Facebook, Twitter, Instagram, LinkedIn, and Pinterest accounts of all the international offices (US, UK, and UAE) of the company, resulting in a 30% increase in social media traffic
Acted as a proofreader of all the social media and websites' online content, resulting in a 10% decrease in errors
Interviewed, recommended, and trained 10+ new members, resulting in a 15% increase in team knowledge
Improved digital presence of the company up to 30% with increased audience on social media platforms and websites by implementing various SEO techniques, resulting in a $500,000 increase in revenue
Created catalogue of different books published by the company, which has been used by the sales team to generate leads
Developed and maintained company's Google My Business, Yell, and Bing Business accounts, which has helped to improve the company's online visibility
Carried out Technical SEO Audits of the websites, which has helped to improve the websites' search engine rankings
Optimized websites for Google and Bing search engines using Technical SEO and On-Page Search Engine Optimization (SEO) techniques, which has resulted in a 15% increase in organic traffic
Monitored and analyzed website-traffic by integrating Google Analytics in the websites and reported results to the CEO, which has helped the company to make informed marketing decisions
Completed varying tasks as the departmental head, assigned by CEO directly, which has demonstrated my ability to handle multiple projects simultaneously and meet deadlines

Achievements

Started my career in digital marketing after leaving the voluntary military service, and quickly gained a strong understanding of the principles and practices of digital marketing
Managed social media accounts for Viral Webbs, including Facebook, Twitter, Instagram, Pinterest, YouTube, and LinkedIn, and grew the following by 10%
Created content for Viral Webbs, including news, events, and blogs, and improved the quality of content by 15%
Managed CRM for Viral Webbs, and improved customer satisfaction by 10%
Proofread content for Viral Webbs, and reduced the number of errors by 5%
Launched digital marketing promotional campaigns for Viral Webbs, including Facebook Ads, Twitter Ads, Instagram Ads, and Google Ads, and increased website traffic by 15%
Managed negative and positive reviews for Viral Webbs, and improved the company's reputation online
Launched ad campaigns (PPC) for Viral Webbs, and increased website traffic by 10%
Optimized company's website for search engines using On-Page SEO and Off-Page SEO, and improved search engine rankings by 15%

• Achieved complete overhauling of over 50 military vehicles within 9 months as supervisor of Logistic Support Plan, increasing operational efficiency of the infantry division.
• Ensured more than 400 troops’ morale and guidance as technical officer with first ever convoy of China Pakistan Economic Corridor (CPEC) moving from Xinjiang, China to Gwadar, Pakistan.
• Planned, coordinated and directed 30-days complete renovation of Ayub National Stadium (capacity: 20,000), Quetta City for a provincial-level competition.
• Handled logistics as technical officer at various appointments regarding spares of vehicles, their inventory management and forecasting.
• Administered on-ground recovery operations of faulty vehicles and equipment in extreme mountainous terrain to desert areas.
• Motivated under-command manpower in various stressful and life-threatening situations in Awaran District of Balochistan
• Led 100+ manpower as Officer Commanding for 2.5 years at different locations of Balochistan.
• Ensured quality assurance during inspections of military vehicles and other equipment’s maintenance for operational readiness.
• Efficiently mobilized manpower and equipment at 6 hours’ notice during 2019 military stand-off between Pakistan and India at an international border location.
• Succeeded letter drafting, internal and external communications as Staff Officer.
• Controlled daily activities, discipline, training and development of under-command manpower.
• Established statistical and graphical data using MS Excel for annual Fault-Trend Analysis of faulty 600+ vehicles.

• Learnt manufacturing processes used in preparation/ assembling of different equipment of Pakistan Army including Battle Tanks, Armored Personnel Carriers and other equipment.
• Applied theoretical engineering knowledge in the process of casting, forging, heat-treatment, welding and assembling.
• Functioned in close collaboration with team members to solve minor technical issues, leading to efficient output.
• Controlled work performance, monitored work quality, and took-action to resolve problem rapidly.
• Actively participated in the review and evaluation of new product designs changes. Initiated, organized, and participated in continuous improvement activities with cross functional teams.