· Spearheaded planned, conceptualized and implemented marketing, communication and brand strategies, including website copy, collaboration on communications style and voice, campaign strategies, and written content for all platforms.
· Planned and executed activities to support regional and global business objectives, including social media, advertising, media relations, branding, product launches, industry events, social media, print collateral, and e-communications.
· Persuasively announced and promoted company programs and events.
· Plan, write, edit, and produce high-quality engaging communications materials that define and amplify Charter for Compassion reputation across all platforms.
· Enhance CFC reputation through networking, partnerships, and community events.
· Oversaw Social Media presence, editorial calendars and aligned posts to include branding and trending ideas.
· Conceptualized and supervised social media campaigns to increase brand engagement.
· Generated CSR/sponsorships with related and partnering entities to enhance marketing objectives.

• Develop and implement marketing and communication strategies for Conventional & Digital
marketing of DM International in all-over Pakistan.
• Responsible for managing all aspects of marketing; planning campaigns, events, segmentation, targeting, positioning, creative management, donor engagement and agency relationships.
• Direct brand management, PR, media relations, corporate positioning, project launches, advertising
through digital and conventional marketing throughout Pakistan.
• Ensure assessment and monitoring of the impact of all marketing activities. Set Key Performance
Indicators (KPIs) for the Marketing department.
• Ensure effective management of all the major and minor fundraising and other campaigns.
• Ensure consistency and alignment of all public content including catalogs, newsletters, training guides and brochures that enhance awareness.
• Work closely with the Board of Directors in defining accurate projections against marketing objectives across marketing channels.
• Manage the marketing department and internal communications for DM and its new project launches.
• Develop and track strategies to drive profitable growth through analytical planning and data driven decisions.
• Perform analysis to help formulate and define potential marketing initiatives by implementation, measuring results, and providing actionable recommendations based on outcomes.

Creates, implements, and manages an integrated strategic Media, Marketing and Communications plan, broadens awareness of TBTTP programs, accomplishments, and priorities; and increases its visibility in national/international media, key stakeholders and cultivates new and enhance existing relationships with targeted audiences.
Lead the development of brand media plans in support of overall brand objectives; develop KPIs to ensure media effectiveness.
Manage and oversee all social media channels.
Develop content for the TBTTP website, social media accounts for internal communication platforms.
Has developed and managed social marketing campaigns that garnered major buzz on social media.
Create and maintain editorial calendars, workflows, processes, schedules, and project plans.
Supervise the creation of and edit multiple content objects daily. These will include copy and line editing roles, managing an overall style and voice.
Developing/creating promotional events that assist in raising the profile and awareness of TBTTP.
Maintain fruitful relationships with creative and media agency networks.
Create, design, and execute multi-platform interactive sponsorships.
Development and managing vendor, consultant, freelance, printer, advertising and other supplier relationships in support of marketing and communication, and public relations goals.
Executes all of the programs and features of the communication and marketing products to ensure that content and presentation are in synch with branding and overall communication strategies.

·            Developed the Social Media strategy for IAK; Planned, implemented and managed the Social Media accounts in order to increase brand awareness.
·            Completed 10 USAID key projects along with several other campaigns and activities.
·            Coordinated & Outreach lead for all project activities, resources and information.
·            Developed consolidated and reconciled management and resource allocation reports.
·            Provided administrative, financial and coordination support to project managers, on multiple projects through the entire project lifecycle.
·            Developed and managed relationships with clients, academies, local communities, private and Public- sector organizations.
·            Draft weekly and monthly reports.
·            Scheduled meetings and update the content calendar.
·            Worked as an event coordinator.
·            Coordinated with internal & external teams to ensure a smooth workflow.
·            Supervised volunteers, staff and other community members.
·            Monitored budgets for outreach activities for IAK independently.

• Works closely with Program Manager & Coordinator for the smooth workflow.
• Assist Manager in scheduling meetings and calendar making.
• Organize and manage outreach events, including events related to specific projects and other corporate events.
• Conducts outreach through community events, community-based agencies and organizations, involving, motivating and organizing to participate in the outreach activities.
• Maintain records of activity — outreach database.
• Produce weekly / monthly report for the in house and our founding members.
• Monitor the status of the budget for outreach, including making certain spending decisions independently.
• Supervised volunteers, staff, and other community members
• Performs other duties or tasks as directed by the Manager.

•Pitching services to the Marketing Manager.
•Meeting and liaising with clients to discuss and identify their requirements.
•Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget.
•Negotiating with clients and agency staff about the details of campaigns.
•Presenting creative work to clients for approval or modification.
•Monitoring the effectiveness of campaigns.
•Identify new leads and potential new markets.
•Contacting potential clients via email or phone to establish rapport and set up meetings.

Oversees and administers the day-to-day activities of the office.
 Liaising with and answering enquiries from other organizations, often via telephone and email.
 Managing client relationships.
 Assists in the coordination, supervision, and completion of special projects, as appropriate.
 Organize events for different occasions.
 Plan public relations programmes, including the preparation of cost budgets
 Manage accounts, budget and petty cash.
 Supervises the work of employees in supporting roles, including assigning workload and monitoring employee performance.
 Worked on MS OFFICE.