Responsibilities/Accomplishments

Measure the performance of 21 supervisors and 1 project manager according to agreed-upon and defined key performance indicators (KPIs).
Responsible for the Merchandising program of Continental biscuits (LU) - JV Mondelez International & Dalda Foods and Pepsi LTAB in Pakistan and implementing an operations excellence plan to support the company\'s goals and objectives.
In addition to leading a team of 270+ merchandisers and 20 Category Captains who work on multiple channels, I conduct regular trainings to improve productivity related to merchandising practices, product knowledge, and android application usage.
Tracking KPIs of merchandisers and supervisors, including (in-store performance and productivity), highlighting shortcomings in order to improve overall performance and individual and region scores.
In coordination with the Trade Marketing team, optimizing market visibility & sales for a particular brand; Formulating and implementing incentives schemes that drive maximum performance from the merchandising team.
Executing and tracking POSM, educating team leaders and merchandisers in gathering market intelligence (Consumer promotions, trade offers, new launches, etc.) for sharing with the client to plan counter offers for the brand.
Discussing abnormalities and challenges at regional and shop level with the Trade marketing executives and sales team by sharing monthly efficiency reports.
Regular visits to distributions and markets to resolve issues and collect feedback.

Major Achievements: 

Promoted as Senior project manager within One year of joining the organization.
Awarded as the top performer for the year 2021.
Achieving the highest national score (KPI based Internal Score card).
Leading in terms of performance and productivity between two zones. 
Successfully launching the Brand Ambassador program of Dalda Foods.

Responsibilities/Accomplishments:

Working as a single POC for the client, ensuring client’s queries are addressed timely and overall customer experience is enhanced.
Capitalizing on every opportunity to expand the business, Preparing costs for new initiatives and planning resource deployment.
Collecting and analyzing all data requirements of the client, coordinating with internal stake holders and making sure all projects are delivered as per committed time line. 

Responsibilities/Accomplishments:

Led the in store activation for multiple Nestle brands and categories including (Nutrition, Dairy Liquid, DairyPowder, and Chilled Dairy) with a team of 180 category captains and 18 supervisors in renowned local modern trade stores in Karachi, Lahore, and Islamabad.
Trained the category captains and supervisors regularly on product knowledge and interceptions guidelines in order to increase sales and awareness of Nestle Pakistan’s brands.
Monitored the KPIs of the deployed category captains as well as other project deliverables, identified the operational shortfalls in the weekly operations review, and rectified the problem areas.
Reported and presented the results of all activations to Nestle brand managers and commercial team on a monthly basis.

Major Achievements:

Ensured achievement of sales targets as given by the brand teams to win maximum incentives for the team and agency.

Responsibilities/Accomplishments:

Successfully led a team of 4 supervisors and 18 auditors to execute the pilot run of the project.
Completed the in store layout plans of 45 major local modern trade stores in Lahore, with product categories defined for Nestle and its competitors.
Conducted a survey across 45 LMT stores to observe customer footfall, identified and highlighted the hot, medium and cold zones which directly affect the buying behavior and sales of the company’s products.

Major Achievements:

Expertly executed and completed the project in the defined timeline with deliverables handed over to the client, which led to the agency acquiring the project nationally.

Responsibilities:

Identified new opportunities while preparing & negotiating contracts and maintaining key accounts to achieve business growth. Properly formulating monthly progress review report based on KPIs to management.
Delivered excellent support & product knowledge to customers while addressing & resolving complaints in timely manner. Resourcefully interacted with technical team in preparing & managing RFPs for clients.
Competently managed digital marketing activities while developing new ideas/methodologies & representing company to industry related trade shows & exhibitions to increase brand awareness and business revenue.
Spearheaded team of 5 professionals, injecting motivation and conducting training needs analysis of sales team to achieve & exceed sales targets.

Major Achievements:

Successfully increased overall revenue by 25 % in one year by evaluating and improving sales strategy.
Resourcefully transformed company’s operations by introducing CRM solution for sales management.
Expertly handled multiple construction projects while ensuring delivery of projects in timely manner

Responsibilities/Accomplishments:

Identified new opportunities while preparing & negotiating contracts and maintaining key accounts to achieve business growth. Properly formulating monthly progress review report based on KPIs to management.
Delivered excellent support & product knowledge to customers while addressing & resolving complaints in timely manner. Resourcefully interacted with technical team in preparing & managing RFPs for clients.
Spearheaded team of 5 professionals, injecting motivation and conducting training needs analysis of sales team to achieve & exceed sales targets.

Major Achievements:

Designed marketing content, introductory letters & brochures to contribute in brand image creation.
Generated sales revenue of PKR 10 M by selling ceramic tiles, fixtures and sanitary ware in a quarter.
Expediently generated total sales of construction projects worth PKR 50 Million in one year.

Responsibilities:

Utilized key skills in client referrals and conducting field visits to generate potential leads and new sales. Delivered presentations to client and other project stakeholders in compliance with company’s procedures.
Drafted & managed print, online & social media communications to promote company’s brand image. Rendered support to procurement manager in sourcing of vendors, contract negotiations & cost reduction.
Actively prepared preliminary estimations & BOQs and forwarded to technical department. Explored new ideas while ensuring timely completion of allocated tasks to increase revenue growth for smooth working.

Major Achievements:

Designed marketing content, introductory letters & brochures to contribute in brand image creation.
Generated sales revenue of PKR 10 M by selling ceramic tiles, fixtures and sanitary ware in quarter.
Expediently generated total sales of construction projects worth PKR 50 Million in one year.
Efficiently increased brand awareness by identifying and opening new markets & areas for company.
Streamlined & oversaw on-site work while ensuring quality & compliance with policies & standards