 Achieve organizational Business growth objectives.  Ensure Primary & Secondary Sales Achievement.  Ensure Revenue recovery against the primary sales.  Plans, forecasts, and identifies the potential areas as well as weak areas for the growth of the business and achieving sales targets in the designated region.  Responsible to develop & implement sales strategies for South region across all sale channels.  Leads the Regional sales team and develops strong follow up of monitoring  Evaluates the region and develops team to expand sales and business while optimizing resources and budgets  Identify potential territories to develop and maintain business  Making sure the team members are achieving the sales targets.  Organizing sales meetings to analyze sales insights.  Providing training to the sales team as well as motivating them.  Ensures distribution team training and upskilling.  Execution of marketing plans and activities as per the Sales Cycle Plan.  Ensure Trade Marketing activities as per given plan  Close liaison with Trade Marketing, Marketing & Sales operations

 Responsible for the portfolio of Top LMTs across south region and signing their contracts as per company policy.
 Designing the JBPs and planning budgets in order to achieve quarterly and yearly targets across all L’Oréal brands.
 Leading a team of ASMs and TSMs.
 Implement sales (in-store) fundamentals to ensure core distribution availability, contracted visibility and shelving shares, and suggest retail pricing.
 Develop and issue suggested orders to customers according to their stocks and movement to ensure no out of stocks or overstocks
 Develop and maintain strong and positive working relationships with customers

·         Hold accountable to share daily sales report channel and brand wise with the team for taking timely corrective action.
·         Surpass and achieve monthly volume targets by directing weighted outlets, numeric distribution and key accounts.
·         Steer efforts towards ensuring diverse range of Molfix & Tissues in the market, highlight stock requirement at the Distributor-end to support primary sales also generate claim reports.
·         Guide on consistent journey planning, develop a team of Supervisors / Order Bookers and actively devise major Key Performance Indicators for secondary sales.

·         Rendered keen eye for details to produce detailed report DSR, OSA, share of shelf, share of display and share of features to facilitate the management in key decision-making process.
·         Strategized merchandising resource for best visibility across all brands as per company planogram, executed trade marketing activities within Metro as per company strategy.
·         Entrusted with the responsibility to report Electronic Sales of Point (EPOS) data, overall and channel wise value share P&G vs MCC category sales on national level.
·         Exceeded targets for Metro with respect to category, brand and SKU. Received purchase orders by customer (Metro) and dispatched shipments as per lead time.
·         Tasked to perform negotiations with the customer for bulk trade deals, displays & promotions offered.

·         Exercised hands-on approach to develop all assigned accounts within a predefined territory relative to sales volume, revenue, market share, product distribution, space allocation and customer service.
·         Spearheaded the sales functions and executed national and local promotions, solicited placement of incremental marketing equipment, displays and racks and replenishing product inventory.
·         Served as a resource in all efforts to develop new outlets to increase volume within the territory and accomplishing availability and sales targets.
·         Successfully maintained and increased shelf facings, and racks; clean shelving and racking; and rotated product.