Excelled as Deputy Manager of Corporate Communications, directing strategic initiatives to elevate the brand presence and engage diverse audiences through dynamic multi-platform campaigns. Key responsibilities included:
 

Lead official website management, curating engaging articles and multimedia for web and social platforms to enhance engagement.
Innovate integrated marketing campaigns for optimal social media impact.
Manage corporate social media accounts with content calendars, ensuring a consistent online presence.
Align social media strategies with business goals and execute them effectively.
Stay updated on social media trends and tools, leveraging the latest technologies for maximal outreach.
Orchestrate diverse corporate events, fostering a vibrant organisational culture.
Diversify vendor partnerships to drive cost efficiencies and enhance competitiveness.
Collaborate with the SEO team to synchronise communication efforts with optimisation strategies.
Formulate and execute successful communication campaigns for Interloop Limited, evaluating KPIs.
Introduce internal communication protocols that invigorate employee morale.
Oversee the creation of branded collateral, including white papers and website content.
Distribute informative internal newsletters quarterly, promoting transparent communication.
Represent the organisation at events and maintain a positive public image.
Produce corporate videos by collaborating with in-house designers, showcasing creativity.
Conduct extensive research on trends and audience preferences for informed decision-making.
Foster cross-functional collaboration to ensure a harmonious brand representation.
Cultivate a robust online community presence, promptly addressing queries and reviews.
Provide strong support to the Department Head in communication-related functions, contributing to seamless operations.

Assisted in managing corporate communications, contributing to brand enhancement.
Supported official website management, curating content for web and social platforms.
Contributed to integrated marketing campaigns, amplifying social media impact.
Assisted in managing corporate social media accounts, ensuring online consistency.
Participated in successful communication campaigns aligned with business goals.
Stayed updated on social media trends, applying latest tools for outreach.
Contributed to organizing corporate events, fostering organizational culture.
Assisted in optimizing vendor partnerships for cost efficiency.
Collaborated with SEO team for coherent communication and optimization.
Supported the creation of branded communication collateral.
Assisted in coordinating internal and external events and conferences.
Contributed to maintaining a positive public image at events and conferences.

Manage and handle both Government and Commercial Accounts, including Health Department, Excise, Taxation & Narcotics Control Department, Punjab Live Stock & Dairy Development (Punjab Silage), Interloop Limited, Auriga Group Pakistan, Panther Tyres, Polydoors Pvt Ltd, LUMS (Partially), ACCA Pakistan (Partially), and DYSIN Automobiles.
Initiate contact with clients to gather briefs for Media campaigns and coordinate with the Creative and Design Departments to ensure that the briefs are clearly understood.
Devise and execute Print, Electronic, Radio, and Digital Campaigns based on client briefs.
Create Media Plans & Strategies (Print, Electronic, Radio, and Digital) for media buying and placement.
Ensure all campaigns are executed within budget & timelines, in compliance with the client's requirements.
Stay updated with the latest industry trends and emerging technologies in advertising and media.
Manage and maintain positive relationships with clients, providing regular progress reports and addressing any concerns or issues they may have.
Participate in meetings and presentations with clients to discuss campaign progress and present new ideas.
Coordinate with vendors and media houses for timely execution of campaigns and ensure that all media is placed as per the plan.
Work closely with the Accounts & Finance teams to ensure accurate billing and timely payment of vendors.

Media Coordinator

Coordinate with different channels and newspapers in Dubai for media releases
Design advertisements using Adobe Photoshop & other designing tools
Ensure timely and accurate release of media materials
Maintain relationships with media partners to ensure effective collaboration

 
Business Development Manager and Buying Analyst

Manage all supply chain activities, including inventory logistics and purchasing
Compile and analyse data on Microsoft Excel sheets and online sources
Determine sales targets and ensure the sales team successfully achieves them
Identify new opportunities for sales campaigns that can lead to increased sales
Discuss and consult with other managers on the latest business trends to introduce innovative products or services in the future

 
Trainer and Presentation/Material Creator

Develop and maintain training materials and manuals for new employees
Conduct training sessions and presentations for new hires
Maintain and create presentations and manuals in different formats for the company

 
Marketing and Sales Support

Oversee the development of marketing literature to ensure brand consistency
Provide management with feedback on prospects for target clients & analyses of innovative strategies for selling
Endeavour to build healthy bonds with new clients
Enhance the organisation’s reputation by accepting ownership for accomplishing new and different requests and exploring opportunities to add value to job accomplishments

On the phenomenon of business development, generating new prospective ideas for the potential clients and sharing it with the specific clients in order to create new business opportunities.
Making different proposals and plans for that specific idea and then implementation of it on real grounds
Responsible for regular meetings with potential clients and agencies and conveying minutes of the meeting to higher management.
Pinching relevant clients for their relevant program and regular follow up.
Visiting clients and agencies on regular basis for healthy relationship in order to promote the channel in a positive manner. 
Attending different events such as tradeshows, exhibitions along with other happenings in the world of media and other relevant industries.
Worked on BTL & ATL techniques.

Assisting in both ATL & BTL Marketing execution plans. Coordinating with Print, Online & Electronic media.
Media planning as per the assigned budget and coordinating with Advertising agencies.
Providing support in marketing strategies, objectives and planning annual budget.
Getting marketing & sales promotional advertisements developed to assist the company to meet its targets.
Overall responsibility of running various marketing campaigns production and dispatching of advertising material, newsletter, pamphlets, and brochures to the company associates.
Inventory management of all marketing material.
Ensuring successful participation in organization Regional & National level curricular & Intra-curricular events, e.g. Annual Sports Gala, photo shoots, Speech contests, product launching ceremonies (Beaconhouse Newlands, Beaconhouse TNS DHA, and Gymboree DHA) and Award ceremonies.
Search for new vendors to avoid vendor monopoly & create competition to reduce cost.
Supporting and assisting Head of Marketing in all marketing related activities.