Managed significant challenges related to emerging business by leading the general trade team. Develop complete organizational structure considering 360 for business development
Actively identified business opportunities for group business and steered efforts towards initiating negotiation with local modern trade and international modern trade channel, and mitigated cost branding and BTL activities in yearly agreement
Building collaborative rapport for effective involvement of company’s personnel, including support, service, and management resources to meet partner performance objectives and partners’ expectations
Skills:
Profit/Loss Accountability · Procurement · Financial Analysis · Marketing Management · Communication · Teamwork · Analytical Skills · Trade Marketing · Sales · Sales Operations

Managed significant challenges related to emerging business by leading local modern trade, international modern trade & corporate segment nationally. Monitored/controlled LMT’s, IMT’s and corporate KPI’s while ensuring their achievements
Actively identified business opportunities for group business and steered efforts towards initiating negotiation with local modern trade and international modern trade channel, and mitigated cost branding and BTL activities in yearly agreement
Fostered productive/professional relationships with key personnel in assigned partner accounts. Built collaborative rapport for effective involvement of company’s personnel, including support, service, and management resources to meet partner performance objectives and partners’ expectations. Reviewed P&L of company by involving finance department
Major Achievements:
Developed modern trade channel team and inducted main key player i.e., Carrefour, Rainbow & Punjab Cash & Carry
Inducted CSPL products at USC & CSD in limited time period. Introduced Salesflo and ensured further implementation
Introduced Storeviz app for effective monitoring of brand ambassadors and merchandising at modern trade channel

· Managed National Sales team comprises of three RSMs, 11 ASMs, National Sales Coordinator, Logistic and Marketing department working in their domain to achieve Organizational objectives.
· My team developed network of 346 Distributors, 18 Handling/Sole Distributors and 2 exclusive LMT Distributors.
· Achieved 30% volume growth of all brands and 90% growth in premium brands category.
· 45% growth in revenue vs last year, 18% increase in numeric in Metro cities.
· Main KPI’s were Business Operations, Team Management, and profitability of Business partners.
· Development of BTL activities by involving all stakeholders were included in my portfolio.
. Developed IMT and LMT Channel in all main cities, introduced USC and CSD channel, which help in increasing brand awareness and consumer base. Improved services to all Distributors by ensuring timely and cost effective supplies reduce substantial freight expenses

I was based in Rawalpindi-Islamabad and managing Region which include Gujrat, Jhelum, Sargodha, Mianwali, entire Kashmir, KPK, Gilgit Baltistan. I am supervising Operations of Region through Three ASMs and 12 TSMs. Main KPI’s are Business expansion, improvement in Distribution efficiency and bringing profitability of Business partners. Increase in visibility in trade by improving services.

Managed sales Operations of Nestle Pakistan Handling Distribution for Hazara and Wah Region sub Distributors of General Trade.
Approximately PKR 190 Million business revenue generated per month I am responsible for Operations of this main distributors and ensure effective supplies of productive at distributor floor, coordination with sales team and Regional office, data management and finance management. Effective utilization of Budgets, ensure Numeric achievement and other KPI's
Ensure recording of Secondary Sales in NPDMS.

Being head of Operations I developed a Business Model for long term sustainability by developing mechanism of Health Care provider and service delivery points
Recruitment of approved Head count through internal and external stakeholder, develop procurement process

Managed sales function of Islamabad Region by supervising Area Managers & Regional support members. Achieved significant volume and value growth. I was managing business of Rs 125-130 Million on monthly basis Bring improve in distributor infrastructure which give significant increase in numeric coverage

Managed Abbottabad, Rawalpindi area.
Achieved 99% volume growth in first year, followed by 40% in second year. Monthly turnover was more than 60 Million on monthly basis Establish distribution network in 33 towns of the area and develop infrastructure for better trade presence

Being Regional Sales Manager Center-North I was Managing team of 8 ASMs and 24 ASOs who were placed at different geography as per Busienss Portofolio and handling Distributors and serving GT and Chemist

Promotion of RH & other portfolio products to private health care providers through team of medical representatives. Training of private health care providers on FP & other maternal components through training department and training of Chemists through Medical representatives. Advocacy on mother & child health and birth spacing through different IPC activities in communities. Periodic audits and staff assessment was my responsibility

Worked in Islamabad & Islamabad outstation and managed General Trade business of the allocated area. Managed turnover of Rs 250 Million on monthly basis
Training of sales staff for improving skills and productivity, target achievement of given budgets, ensure implementation of all marketing activities and policies

Worked as Team Leader of Sales Promotion department, I was responsible for coordination with sales, trade and other stakeholders.
Ensure effectiveness of different promotional activities at trade and consumer level