Iram Hasnain - Senior Product Executive - Haier Group (Div. Ruba Digital)

خلاصہ

Growth focused and resourceful Product Management Professional with over 5+ years of corporate experience. Expertise in evaluating market trends and inducting brands and products that are valuable, innovative and successful. Collaborative and decisive with strong communication and interpersonal abilities.

تجربہ

Senior Product Executive

Haier Group (Div. Ruba Digital)

جنوری ۲۰۱٦ - جون ۲۰۱۹ | Lahore, Pakistan

Ruba Digital is one of the fastest growing multibrand electronic retail chain networks with presence of around 200 stores nationwide. Currently offering its customers a wide range of the finest consumer electronics: kitchen & home appliances, power solution, mobiles/IT related products and lighting solutions.
 Overall responsible for Product Planning of Appliances categories. (value grew from 2.6 Billion to 5.5 Billion)
 Successfully launched 7 new Brands within product portfolio. (Dawlance, Kenwood, Changhong Ruba, Super Asia, TCL, Electrolux, Enviro)
 Devise Product Strategy to manage overall product portfolio and profitability.
 Devise promotional plans and ensure timely execution.
 Proactively conduct competition mapping, targeting and segmentation to improve product performance.
 Liaising with Sales team for mutual information sharing and conduct product trainings.
 Formulate Polices for smooth down the line operations.
 Liaising with backend vendors for Product Availability, Price margins & New Product inductions.
 Inventory Management and minimizing Overage Stock.
 Sales Planning: Supervise sales team to boost up volumes.