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خلاصہ
Seasoned marketer, over 15 years of experience in diverse food categories i.e. Ice Cream, Biscuits, Confectionary, Mineral Water and MTD. Keen learner, passionate to take challenges with proven record in developing brand communication, building brand awareness, strengthening portfolio and developing growth drivers for building successful brands.
تجربہ
Marketing Manager
Heading Marketing Function
Group Brand Manager -Biscuits
Marketing, brand and product development
Senior Brand Manager -Biscuits
Senior Brand Manager Biscuits
Brand Manager Confectionery and Biscuits
Brand Manager confectionery and Biscuits
Deputy Manager Corporate Marketing
Joined Qarshi Industries as Assistant Brand Manager and was promoted as Deputy Brand Manager in 2009. As Deputy Brand Manager my job responsibilities included:
• To develop marketing and promotional plans for Springley Mineral Water.
• Effective and optimum use of the allotted marketing budget for the quarter and annum.
• Planning and execution of brand activation and in-store promotional activities at Modern Trade (Makro, Metro, Hyper Star) & Key Accounts.
• To develop trade offers and sales promotions in alliance with Modern Trade sales team, to boost the sales.
• Strategic evaluation and execution of promotional plans
• Planning, execution and monitoring of Corporate Marketing Activities
• Overall coordination with other departments for the development of New Products from idea generation to launch of products.
Selected Contributions include:
• Assisted in the development of Qarshi’s new products i.e. Jam-e-Shirin Sugar Free, Jam-e-Shirin Variants, Johar Joshanda Variants, Jam-e-Shirin Sachet, Fruit Juice Based Carbonated Soft Drinks and Garden’s Powder Drinks.
• Successfully developed and soft launched Qarshi Farm Products (Jams, Marmalade, Preserves, Honey and Ketchup)
• Sales of assigned brands boosted up to 50% due to aggressive marketing activities and brand activation plans.
• Managed and monitored CLTs, sub serve focus groups and observational studies through research agencies for Qarshi new products.
