Top-notch Sales Marketing Management Professional with over 17 year comprehensive experience in developing, and implementing strategic sales, marketing business development plans for leading companies in PAKISTAN, UAE Malaysia from FMCG, EDIBLE OIL, FOOD COMMODITIES, PERSONAL CARE, and TOBACCO industries. Strategic planner, skilled at both short and long-term goal setting. Recognized as a top performer consistently achieving annual sales financial goals. Demonstrated track record of combining sales / marketing leadership with sound business practices to position companies for long-term growth and profitability. Track record of crossing set targets and creating new benchmarks for sales team. Qualified to present, negotiate and secure contracts with large revenue producing key accounts. Proven ability to increase market share, outperform competition and maximize profits.
Obtains profit contribution by managing staff and establishing and accomplishing business objectives.
Builds company image by collaborating with customers, government, community organizations, and employees; and enforcing ethical business practices.
Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counselling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; cultivating a climate for offering information and opinions and providing Training opportunities.
Develops strategic plan by studying technological and financial opportunities, presenting analysis, and recommending objectives.
Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; and making mid-course corrections.
Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; and coordinating actions with corporate staff.
Maintains quality service by establishing and enforcing organization standards.
Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practice. Contributes to team effort by accomplishing related results as needed.
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To direct, promote and coordinate the operations of the cooperative in a manner that will optimize the cooperative’s market share and savings, improve the cooperative’s efficiency, and help achieve the cooperative’s mission & goals. Responsible for enhancing profitability, sales, and market share through the development and implementation of strategic and tactical sale plans. Find professional & financially sound distributors & develop target oriented incentive plans, develop strategic plan by studying technological and financial opportunities and presenting assumption with recommending objectives. Responsible for enhancing profitability, sales, and market share through the development and implementation of strategic and tactical sale plans.
Responsibilities: -
• Responsible for revenue generation across products and regions and ensure yields across products through
Regional Managers and Marketing Managers.
• Ensure quality of distributor activities and Area Sales managers across region
• Implementation of Billing targets at Pan Pakistan level.
• Responsible for interacting with foreign principals on technical support and commercial / pricing matters.
• Keep a tab on arithmetic calculations, pricing structures, gross margin and profitability
• Responsible for Marketing and Sales and works through Marketing Managers and Regional Managers to achieve top
line market share and achieve revenue and brand objectives.
• Prepare Business Plan on business design, structure, process and operating plan and financial model.
• Strategic and plan the sales process management, forecasting, pricing, key account management, expenses,
profitability, new product development, market research and brand strategy.
To direct, promote and coordinate the operations of the cooperative in a manner that will optimize the cooperative’s market share and savings, improve the cooperative’s efficiency, and help achieve the cooperative’s mission & goals. Responsible for enhancing profitability, sales, and market share through the development and implementation of strategic and tactical sale plans. Find professional & financially sound distributors & develop target-oriented incentive plans, develop strategic plan by studying technological and financial opportunities and presenting assumption with recommending objectives. Responsible for enhancing profitability, sales, and market share through the development and implementation of strategic and tactical sale plans.
Liable for driving business growth and to incite favourable P & L scenario through strategic, integrated marketing, aimed at increasing market share, brand visibility, growth and Profit for the FELDA IFFCO (MALAYSIA) & EMIRATES REFINING COMPANY (Beauty Soaps & EDIBLE OILS) in CIS, AFGHANISTAN & AFRICAN Markets.
• To direct, promote and coordinate the operations of the cooperative in a manner that will optimize the cooperative’s market share and savings, improve the cooperative’s efficiency, and help achieve the cooperative’s mission & goals.
• Look after sales and distribution network in Pakistan, GCC, African & Afghanistan Markets & explored new accounts.
• Controlled the supply chain management to monitoring the orders of distributors and
Warehouse inventory.
• Responsible from Order taking, designing of Labels, packaging, Logistic till executing of
Order and payments.
• Responsible to check all bank instruments / payments / L/Cs of the customers / distributors with the coordination of finance department and finalized the deal.
• Responsible for enhancing profitability, sales, and market share through the development and implementation of strategic and tactical sale plans.
• Find
Appointed as Brand Manager COROLI Cooking Oil – Holland and promoted as Sr. Manager Marketing. Accountable to promote the sales of all brands and services that will surely benefit the customer –owner. Managed Private Label business not only in UAE but also in GCC, Explored the major accounts of Private Labels like LULU HYPER MARKET, ALOKOZAY INTERNATIONAL AND UNION COOP. Moreover to establish creditability through communication in a manner that will optimize the cooperative market share, savings and improve their efficiency. Also help to achieve the cooperative’s mission and goals which results in outstanding customer service.
Key Achievements
• Achieved the highest sales volume in the history of the company in 2006, (25000 tons contract with Kuwait) the total value of the contract was US$ 20.00 million, increased the profitability of the company up-to 92%.
• Successfully managed to assign the franchise of Coroli in Pakistan.
• Planned, directed and launched the family pack of Coroli & successfully re-
launched Coroli packs In all in all the GCC Countries including Pakistan with
22.5 % & 13% extra sales respectively on the set targets.
• Revised the distributor’s network in GCC countries and grew the sales turn over
by 12% Per Annum. (PRIVATE LABLE BUSINESS)
Accountable for driving business growth and fuelling favourable P & L scenario through strategic, integrated marketing aimed at increasing market share, brand visibility, growth and profit for the PEPSI COLA BRAND (TEAM /MIRANDA/ PEPSI) for the assigned territory of Central & Northern Pakistan through Distributors & Retail Industry.
Key Achievements
• Spearheaded and managed the successful launch of the product ABI-E-HAYAT (Mineral Water) & AMRIT COLA (Soft Drink) in the territory of Northern & Central Pakistan.
• Successfully managed to assign the franchise of Amrat Cola in Peshawar, Multan & Lahore.
• Played major role in the implementation of the scheme of Deep Freezer for Retail outlets of base market (Islamabad, Rawalpindi).
Responsible for enhancing profitability, sales, and market share through the development and implementation of strategic and tactical sales plans for promoting the sales of EDIBLE OIL (TULLO GHEE & OIL, ) through Distributors / Wholesalers / Retail Establishments in territory of Southern Karachi & Northern Gujarat to Khyber including D.I Khan & Bannu. Responsible for reporting to the National Sales Manager while directly supervising a staff of 17 members.
Key Achievements
• Spearheaded and managed the successful re-launching of the Tullo Light (Edible Cooking Oil) one of the leading brands of Pakistan in North & Central Region.
• Successfully re-launched the leading Brands CAPRI, OPAL & PALMY (Beauty Soaps) in the region with 82% growth monthly.
Provided leadership and direction to a multicultural team of 15 people, reporting to Districting Sales Manager as Area Sales Manager.
Planned, directed and controlled the daily sales activities of subordinates engaged in promoting the sales of TOBACCO- RED & WHITE / DUNHIL BRANDS through Distribution / Trade channels in the territory of Southern & Central Pakistan.