Planning and implementing digital and offline app specific marketing strategies.  Establish and monitor marketing ROI and KPIs and use in-depth data analysis to understand channel economics to optimize marketing activities. Optimize consumer support services using in-house CRM. Use a data driven approach to identify choke points in customer journey and reduce time per conversion. Handling social media, public relation efforts and content marketing. Running CPC campaigns on AdWords and Facebook. I also do extensive content & creative development as well.
 

Planning digital marketing campaigns, including email, social media and display advertising. Design, build and maintain Sastaticket.pk's social media presence. Hybrid strategic planning and execution in both traditional and digital mediums. Work with product stakeholders and management to define marketing goals and develop marketing budgets. Establish and monitor ROI and KPIs and use analytical & modeling skills to understand channel economics and optimize marketing activities. Collaborate with agencies and other vendor partners. Maintain effective, cohesive, and engaging brand messaging. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

1) Collaborate with cross-functional partners to manage all aspects of the business ( Marketing, Finance, Supply Chain, Content & IT)
2) Ownership & management of total Customer Experience.
3) Prioritization, development and implementation of various value creating initiatives.
4) Oversee the efficient management and evolution of technical infrastructure.
5) Create and execute and review strategic and tactical business plans.
5) Direct and manage internal and external teams.
6) Review the commercial potential of new areas of digital development & make recommendations to the board.

1.Use industry knowledge to build an understanding of competitive positioning, our value proposition for buyers and sellers, and dynamics within the vertical.
2.Drive performance of Kaymu sellers through shop consultation, strong customer service and negotiation of deals . Management and optimization of seller performance on the platform.
3.Analysis of market trends and an ability to benchmark price points across multiple categories from both online and offline competitors.
4.Advising sellers on building an online brand identity and optimizing their brand proposition.
5.Assortment overview from merchandising perspective to ensure that category landing pages are in good health and carry products which would lead to optimum conversion.
6.Clear communication and understanding of the value proposition of selling online.
7.Identification of developed, developing and under-developed sub-categories and subsequent planning for product sourcing (buying) and/or seller (vendor) sourcing.
8.Act as liaison with different sales departments and provide seller and competitor consultation as required.

Manage customer accounts & day-to-day operations.
Develop & execute innovative strategies to transform businesses.
Analyse existing businesses to define & execute disruptive strategies.
Lead problem solving, develop opportunities for businesses & convincingly present recommendations.
Provide exemplary day-to-day service & support to customers, manage open cases & upstream coordination.
Use engaging communication techniques coupled with analytical insight to create high value, long-term customer relationships.
Work with cross-organisation partners to identify & take advantage of operational efficiency improvement opportunities.
Collaborate with team members to deliver demanding client requests.