خلاصہ

I am passionate, independent, responsible, energetic and flexible to both time and surroundings. I have a quench to learn and like to reason-out things.

Having over 4 years of relevant experience in Conventional (Traditional) Advertising and 6 years of experience in Digital Advertising and Sales I am highly motivated featuring a track record of successfully executed activities. With an excellent understanding and passion for innovative digital technology, the latest trends and consumer insight, I am driven to achieve my objectives.

Completed my MBA with majors in Marketing and Human Resources and want to work on challenging assignments that will give me opportunity to exploit my potential and at the same time do justice to the knowledge that I have acquired.

تجربہ

کمپنی کا لوگو
Regional General Manager
Mast FM 103
اپریل ۲۰۱۷ - موجودہ | Lahore, Pakistan

Mast FM 103 Conventional Advertising-
Plan and strategize creative market penetration in order to achieve short and long term sales and business objectives.
Frequently meeting key resources of agencies and clients for regular feedback about the channel, sales team and proposing them new product offering by Mast FM 103.
Establishing and developing long-term business relationships, sourcing, identifying and securing new business opportunities, generating creative solutions for clients, presenting campaign proposals, making the sale and delivering accurate reports of commercial airing.
Expanding customer base by counselling district sales representatives, building and maintaining rapport with key customers and identifying new customer opportunities.
Work closely with colleagues involved in marketing, sponsorship, promotions, events and programming.
Develop sales commission and incentive plans for the team.
Recruit, hire, train, supervise, and motivate sales team in my region.
Finalize regional sales financial objectives by forecasting requirements for yearly giveaways, preparing an annual departmental budget, scheduling expenditures, analysing communication material for brand managers & initiating corrective actions.
Proposing and suggesting different BTL activities for Mast FM 103 to the management to generate positive word of mouth for the channel.

Mast FM 103 Digital Advertising-
Working closely with developer for Mast FM 103 mobile app development and wisely placing ad units across the app to be used as a source of revenue in future.
Monitoring all communications on Mast FM 103 social media pages and maintaining high standards of interactive activities across all the social media mediums.
Developing brand awareness across all social media plateforms and help building its digital reputation.
Cordinating with graphic designer for interactive images depending on campaign goals.
Develop monthly reports on emerging social med

کمپنی کا لوگو
Manager Business Development
Pak Wheels Pvt Ltd
اپریل ۲۰۱۴ - اپریل ۲۰۱۷ | Lahore, Pakistan

PakWheels Digital Platform-
Looking after nationwide sales for PakWheels.com. and major responsibilities includes:
Manage & grow key customer accounts by implementing innovative sales strategies & proactively proposing innovative business solutions to meet & exceed sales targets.
Ensure both clients and prospects clients have a detailed understanding of our products through a consultative selling approach.
Ensure current customer satisfaction by responding quickly and accurately to problems, concerns or needs.
Develop and aggressively grow sales through prospecting, cold calls and relationship development.
Travelling Islamabad and Karachi in every quarter to meet and propose business opportunities with brands and advertising agencies.
Active experience of utilizing CRM systems & working knowledge of internet marketing tools.

PakWheels Auto Events-
Looking after sales of PakWheels events across Pakistan.
Presenting brands with the detailed proposal, venue details, branding opportunities and floor plan of the event.
Manage sales and booking of events including dealing with inquiries, following up with potential sponsors, meeting current sponsors, and promotions.
Sharing post event evaluation report to all sponsors and potential clients for further sponsorship.

PakWheels Magazine-
Looking after sales of PakWheels Magazines across the country.
Build strong relationships with key contacts from media agencies, maintaining a high level of contact via the telephone, email and meetings.
Adapt unique and relevant sales presentations & proposals with each sales opportunity to achieve the advertiser’s objectives while increasing market share.
Managing advertising positions for different brands in magazines.
Coordinating with marketing team with the interviews of key persons in automobile industry.

کمپنی کا لوگو
Sales Associate
Jang Group
دسمبر ۲۰۰٦ - اپریل ۲۰۱۴ | Lahore, Pakistan

Jang Group Web Property
 Managing sales for Jang Group’s digital assets which includes Jang, E Jang, Geo, Geosuper, The News, Aag TV, Shaadi Online, and mobile apps.
 Campaign execution and managing according to the release order.
 Campaign reporting to media agencies and clients after completion of campaign.
 Research on new development & trends in digital media.
 Digital strategies and media planning
 Monitoring competition and customer feedbacks on an ongoing basis and use market intelligence to review sales strategies, reporting the same to the RSH.
 Working with media planners for the media campaign.
 Weekly reporting to RSH regarding last week activities, achievements and next week plans.
 Managing already existing portfolio of clients on web portals.


FM 101 & CCTV Airports
 Is responsible in generating sales on FM 101 & CCTV Airports Network across the country.
 Develop and maintain smooth working relationship with brands and advertising agencies to generate sales for FM 101.
 Evaluating customer research, market conditions and competitor data through monitoring and market research.
 Pushing advertisers for budget increase on FM 101 with innovative advertising solutions.
 Daily PR visits to clients and agencies.
 Helping media planners with media brief from client and including FM 101 in most of the media plans.
 Writing and presenting proposals and solutions to agencies and clients.
 Organizing campaigns from on airing to invoicing.
 Managing already existing portfolio of clients.
 Conducting sponsored and paid road shows.
 Search for prospective clients through monitoring reports.
 Reconciling Release Orders with CTS and Invoices.
 Attending media coverages for different clients for their products.
 Attending weekly and monthly meetings with higher management.

تعلیم

University of Central Punjab (UCP)
ماسٹرز, ماسٹرز ان بزنس ایڈمنسٹریشن, MBA‎
Marketing, Human Resource, Advertising and Media Management
CGPA 3.2/4
2012

پیشہ ورانہ مہارتیں

ماہر CRM Command
ماہر DoubleClick for Publishers
ماہر Google Analytics
ماہر Handling Assignments
متوسط Pipeline Management
متوسط Sugar CRM

زبانیں

متوسط انگریزی
ماہر اردو