As the head of design and creative, my role is broad and always changing. I set the design direction based on our marketing plan to make sure our creative work shares our clients\\\' brands and goals effectively. This means carefully overseeing different projects\\\' operations and schedules, handling multiple client jobs while keeping quality and deadlines a priority. Beyond client management, I enjoy mentoring and leading my team, giving them guidance to succeed. By cultivating a collaborative, supportive team, I empower my colleagues to use their creativity fully and produce great work for all projects.

As a Group Art Director, you\'ll manage other designers by delegating work and providing guidance. Create an environment where people feel comfortable trying new things and ideas. Stay up to date on all design trends and best practaices.
Understand marketing plans, how the brand presents itself, and who it aims to reach. Managing schedules and workloads is crucial, so keep on top of workflow. Presenting finished designs to clients and coworkers is part of it. Taking projects from beginning to end is important in this position.

So in my last role, I was responsible for leading a design team to bring our clients\' visions to life while making sure everything aligned with their brand standards. A big part of the job was meeting with clients to brainstorm creative concepts and marketing strategies for things like their ad campaigns, trade shows, and promotional materials.
I would direct the design process for each project we took on, making sure the team developed assets that fulfilled all the client\'s goals. Once we had designs, I reviewed proofs from our printers and went to press checks to ensure everything looked good before printing.

  Designed projects and collaborated with multi-functional project team of 5+ members colleagues to develop creative and effective advertising concepts, from ideation through final projects.
  Organized all creative materials to ensure their smooth transition to other departments.

  Provided design direction for quarterly magazine reaching over 25,000 readers.
  Created cover and magazine layout designing.
  Communicated clearly with clients relating to the development of their ad designs.
  Provided art direction, photo styling, assistance on photo shoots & post-production phase.
  Advanced company branding via the design of promotional materials, including media kits
and event displays.
  Proofed and performed pre-vpress production.

  Superior graphic design, print production, ads, marketing collateral, brochures, and logo design.  
  Worked closely with the communication and marketing team to brainstorm creative concepts and generate optimal promotional media.