A professional with over 12 years of proven experience in Retail Operational Management, Retail sales, Modern trade, Business analysis, Performance management and Market research with different leading retail & commercial organizations in the United Kingdom and Pakistan. Customer-centric operations management at Retail Chain of Store and leading Clothing Business in UK and Pakistan. Driving team’s capability enhancement through business development interventions and in house training & development. Over 10 years of professional experience inclusive of working with technical tools like MS Office, SPSS, Simul8, Quadstone, Banxia decision Explorer, visual basic 6 and MS SQL7
Kept the Company’s Flagship stores as the top-selling Stores all over Pakistan from last 2 years
Built a stronger and confident Sales team by introducing an updated reporting system to maintain and improve the Sales through Continuous Training & Development of Store teams through coaching and team brief sessions as well as weekly Trade reports.
Implemented ERP system at all of the given outlets
Performing routine retail operations of different outlets including outlets in Malls in different areas of Lahore.
Frequently achieved aggressive Sales targets of assigned stores in the territory.
Maintained the Company Standards by effective store visits and customer interactions on a daily basis to remain abreast of market trends.
Developing team capability through sessions on cross-selling, upselling, objection handling, customer service, and response time improvement.
Optimized the business potential within the budget and Business growth/ extension through best location identification
Maintaining and increasing business and effective store level (SM & Salesmen Level) target allocations.
Store level promotions of performing staff including SM & salesmen.
Maximized the promotions and sales and performing extensive sales analysis as well as achieving the sales targets
Provided the best solutions to issues raised by higher management while working on grand auditing.
Daily meeting with Country Manager and line manager regarding the business development opportunities.
Periodic meetings with supply chain regarding shortage, excess and rotations of stock at stores.
Liaison with CMD (Customers Management Department) for new business development opportunities and after-sale queries.
Improved operational standards through SOP design and implementation. Cross function coordination with Merchandising department, Finance, IT, HR and Supply Chain for business optimization.
Optimized the stock liquidation by introducing and implementing the Stock ratio and stock turns.
Achieved the best customer services level amongst the competitors by training the sales teams on selling techniques, explaining the company sales principles, commercial policies, communicating new products and promos, etc. Generated at least a 20% increase in overall sales performance on a monthly basis. Gained stronger Business relations by liaison with customers for long term successful engagement. Formulated business growth plans including business flow charts, process & stakeholder mapping for success pyramid. Monitoring store administration through regular meetings and store visits. Built the successful and confident sales team, by motivational briefings and engage the teams in different real-time cases for sustainable performance delivery. Managed & recommended the latest cost-effective technical tools/software to get easier and clarified strategic business information and reports to customers. Managed the operations of the outlets including coaching, goal setting, support and development of staff. Achieved the best retail standards as per the market positioning of the brand. Established the SOP for customer service, VM, Store Ambiance, Hygiene, and Cash Collection Achieved an optimized Stock liquidation by analyzing the Sales and stock in hand on a weekly basis and planning for replenishment as per demand. Identifying seasonal promos and maximizing the return on promotions.
The best effort to get 100% customer satisfaction included getting feedback and views/recommendations from customers. Dealing with the daily operations of the business. Plan and work on budgets, achieving sales targets set every week and maximise the profit. Organizing stock and equipment’s, dealing with suppliers on a weekly basis. Staff scheduling/making rotas every week and encourage staff to meet sales targets. Making sure the standards of hygiene are maintained and the restaurant is complying with the Government's health and safety regulations. Implementing the company policies, procedures and work ethics by taking staff in confidence Supporting and implementing the promotional campaigns during different seasons. Preparing performance management, building process flow charts and writing reports. Overseeing the building maintenance, cleanliness, and security Regular staff meetings to follow the success map
Best managed the staff on floor and where required coordinating with other department managers for best customer experience Planned and scheduled the shift rotas of staff members including assessing need for additional staff and making appropriate recommendations for recruitment Stock management, liaison with top suppliers for timely stock deliveries to avoid stock-outs Ensuring VM / planogram is in place as per Management guidelines, ensuring POS and price communication Managing secondary and primary shelves for optimizing business through coordinated efforts with buying team. Assisted the customers at self-checkouts, Kiosks and dealing with their queries, leaving customers & staff excited on every floor visit Handling customer complaints and reporting to senior management if required Recommended the business growth plan team about day to day operations of the business. Making sure the hours of operations are under the compliance of Business license/U.K. Law