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خلاصہ
I am currently working with Masarrat Misbah Makeup as Brand Manager. I am responsible here to look after Product Research & Development to finally launching it Online and in Retail Markets. Working as single point of contact with Digital, PR & Activation agencies and also looking the international side of the business through website and Int'l events.
Before that I had worked with Skincare Company Pakistan as Brand Manager that has equipped me with strong media production and airing experience for both men and women skincare categories. I was also looking after outdoor media here in addition to all the above mentioned responsibilities.
To have a detailed understanding of my experience kindly have a look on my Resume.
Thank you!
تجربہ
Brand Manager
As a Brand Manager at MM Makeup, I have been looking after:
Product Research & Development,
Product trial and testing with Depilex Team,
Management of MM Online Portal – Online Sales,
Handling external Online Portals,
Digital Agency Coordination (Single point of contact from MM),
PR Agency Coordination (Single point of contact from MM),
Digital & PR Campaign Planning & Execution,
Marketing Plans & Execution,
Internal Creative Team Handling,
Modern Trade,
Corporate Communication & PR,
BTL Activities,
Trade Marketing & Activation,
Market Visits throughout Pakistan,
International Exhibition Planning, Execution and Participation (Cosmoprof Asia Hong Kong)
Brand Manager
Have been responsible for:
Product Research & Development
Advertising Agency Coordination (Single point of contact from Skincare)
Marketing Plans & Execution
Campaign Development & ATL Planning
Media Planning & Execution
Internal Creative Team Handling
Outdoor Advertising
Modern Trade
Corporate Communication & PR
BTL Activities
Trade Marketing & Activations
Digital Marketing (Facebook & Company Website)
Market Visits throughout Pakistan
International Exhibition Planning, Execution and Participation (Beauty World Middle East Exhibition 2013, 2014 and 2015)
Assistant Brand Manager
Ensure consistent and on-time execution of agency work
Conduct in-depth consumer analysis to determine the image/demand of the brand
Lead and guide the outlet team
Control costs in-line with the brand objectives and business plan
Utilize all resources cost effectively
Develop & refine brand’s in-store demonstration activities
Attend trade fairs to promote the brand
Oversee TV adverts, newspaper and magazine advertisements, email campaigns and website of the brand
Implement strategic plans to maximize brand potential
Ensure profit targets are achieved, margins maintained & expenses controlled
Monitor performance against marketing targets both internally & externally
Effectively manage, coach, motivate and develop the sales team
Monitor & analyze the brand and competitor’s performance to identify Strengths, Weaknesses, Opportunities and Threats
