• Increase product awareness & sales by developing dynamic B2B and B2C channels
• Develop an annual marketing plan in conjunction with the sales department which details the year’s activity to meet agreed company objectives
• Develop and implementing a company-wide plan to push product, working with all departments for its execution
• Analyze potential strategic partner relationships
• Develop Sales Channels
• Account Management of big & corporate clients
• Proactively establish and maintain effective working team relationships with all support departments
• Manage, plan, control and execute the marketing, advertising and media plans
• Conduct BTL Activations, arrange corporate events & facilitate sales agents along with SPOs /sales department
• Direct the creative team & advert team at head office to make & execute creative art work
• Analyze the daily & monthly sales of and prepare the situation report
• Pre–planning, managing and executing special content formation and themes for all important calendar days
• Develop and execute comprehensive plans for marketing and promotional activities including Press releases, Print advertising, Digital, Radio, POS, OOH, Digital Marketing and Brand Activations
• Identify Sales / branding opportunities, also executed product placements, content integrations etc
• Coordinate with head office regarding marketing operations of Air Arabia
• Develop corporate presentations in order pitch new clients
• Generate additional revenue through campaigns and brand placements
• Core coordination with different business unit’s heads within group
• Successfully design and execute launch of marketing campaigns for new stations
• Performs co-branding, business alliances & partnerships with different organizations
• Manage all aspects of marketing materials printing, production and distribution
• Manage the entire cycle from strategic planning to tactical activities
• Conduct market research

• Present & deliver tailored and customized services to the clients
• Involve in new idea generation; Business development & pitching new client
• Review the trends of the market as per Marketing on monthly basis
• Work close to the strategic planning & Sales team for building up successful plans and presentations
• Develop and execute successful campaign for clients through TVC, Print Trade and mediums
• Involve in the strategic planning of presentations for giving new & creative business plans to new clients
• Work proactively to provide client marketing needs with the greatest amount of added value by communication
• Receive client briefings, and analyses the input of client together with background knowledge, research, field feedback etc. to produce creative brief for the technical team
• Write business proposals to help close new business and attended client presentations
• Deal with customer inquiries, agency inquiries and internally controls the market to provide competent solution
• Responsible for staying informed on activities that are being performed on their accounts and being the final sign off on ALL important documentation before they go to a client, this includes: budget, layout, artwork, work plan, execution plan project plan, mockups, vendors, suppliers, etc
• Ensure that work plans & strategies are clearly defined, approved by clients, and understood by the productions & technical team
• Coordinate and authorize quotations for client approval & assists in preparation of client invoices
• Ensure prompt collection of account receivables and ensures that they don’t exceed the given limits
• Write client contact reports; review important developments with relevant client
• Prepare month-end overviews of client’s current activities, and monthly revenue forecasts, plus plans for future development of accounts
• Involve in process of building up business alliances & deals for the clients

• Assist in building up the annual marketing plans (LG, Electrolux, Galanz)
• Manage all the marketing campaigns and coordinated with the vendors & suppliers
• Assist in implementation of ATL & BTL activities and push & pull strategies
• Assist planning, developing and executing the campaigns & activations
• Conduct Pre & Post research work for new markets & products (TV & Refrigerator)
• Assisted in launching of new products & sales promotional activities
• Conduct SWOT & PEST analysis for the company and its products
• Done strong & close competitor analysis and market situation
• Conduct the market analysis of the industry and products
• Coordinate and followed with the agencies & vendors
• Work close with the creative department
• Successfully launched LCD & LED TV (Kelvinator)
• Assist in maintaining the good relations with all trade partners

Electronic Media Planning & Buying Department
• Learn the media planning tool for TV, Radio and Digital media
• Assist for buying the best and effective media air time on best rates
• Assist in planning, developing and executing of media plans
• Communicate with the clients and coordinated with business partners
• Receive and review of invoices and coordinated with other departments
• Assist in planning & developing of dummy media plans to pitch new business clients
• Assist in generating bills & invoice and cross checking of executed media plans

Client Services Department
• Communicate with client and provided tailored & customized services to them
• Look for best advertising activity, idea and plan for the client
• Coordinate with other departments and also Coordinated with the vendors & suppliers
• Receive & generate the bills & invoices with the coordination from other departments
• Assist in planning and developing of dummy business plans to pitch new clients
• Work close to the creative team in order to execute client’s plans effectively

• Assist in the internal departmental review and communication with the other department
• Coordinate with ISTD department for the upgrading the software as per requirements
• Work on the project named “Training Need Assessment - TNA”, which is an analysis for the courses among all the departments
• Present the final presentation of the project and submitted internship report