Business Manager (HOD) –Organize Trade( Saudi Dairy & Food Stuff Company)
21st March 2016 Till 30th June 2019
 Head Of Department Modern Trade+Out Of Home Channel Makkah Province(Ambient + Frozen).
 Resposible For 44% Share of Total Business (MT 36%+OOH 8 %)With Average Sale of 4.7 Million SR.
 Plan & Execute Strategies For New Business Development, Distribution & Replenishment.
 Coordinationation with Marketing & Legal Team for Annual Contract with IMT,NMT & LMT Customers.
 Designing Promotions for National & Local Key Accounts & Customer Retention.
 Marketing Activities in Defined channel.
 Budgeting and Controlling of Financial and Promotional Activities in Defined Region.
 Chiller & Distribution Management.
 SEBA & MSFA Execution in Sales Operations.
 Team Development & Management.
 Coordination with Finance, Supply chain ,Production and Hr.
 Managing Sales operations with Team of Supervisor’s,Team Leaders,Merchandisers and delivery staff in Makkah Operations.
 12% Growth (MT) & 60% Growth (OOH) Over 2017 Highest in Sadafco Ksa Operations.
 Execute New Strategies for RTM.
 Total Manpower / Head count responsibility of 30 personnel (Sale’s Supervisors, Team Leaders, Merchandisers and Sales men) with 8 direct reports.

Sales & Operations Manager(HOD) Pepsi Cola Islamabad 22nd Nov 2011- 8th Feb 2016
 Head of Department Managing Total Business and Operations Management of Aquafina Bulk Water (Pepsi cola) Home ,Office & Retail channel 22.7 liter s.k.u with distribution network of 8500+ customers on a weekly basis in North Region(Isd, Rwp & Outstations).
 Take over a New Region from scratch and made to deliver the best. Hired quality Resource through extensive interviews, Developed Systems & Ensured distributors Profitability through Business development and penetration in Market .
 Develop and Appoint Third Party Distributon Set up to Serve the customers .
 Forecast Annual Budget and Close Interaction with Production and Supply Chain DepartmentsTo Meet the objectives .
 Development and execution of all operational SOP’s, Financial and Strategic Activities focusing on customer expansion, increasing productivity and enhancing efficiencies by developing optimal product / customer service mix.
 Development of customized channel Point of purchase communication, promotional activity, and special BTL activities designed to increase Aquafina bulk water market share and strategic presence in all channels.
 Management of five Separate key departments within the overall scope of the business which are:
- Call / customer services center utilizing RM 2000 advanced version software.
- Sales Division ( Distribution of Aquafina by Pepsico Intl in Twin Cities Isd ,Rwp & Outstations, Call center and Water shops).
- 3rd Party Distribution (automated real time distribution system utilizing palm pilots for all customer transactions with a central link to the RM 2000 software) Production and Supply Chain.
- Event Management,Asset Management and Loyalty Program.
- Total Manpower / Head count responsibility of 85 personnel (distribution and company staff) with 20 direct reports.

 Head of Department Managing Total Business and Operations Management of Aquafina Bulk Water (Pepsi cola) Home ,Office & Retail channel 22.7 liter s.k.u with distribution network of 8500+ customers on a weekly basis in North Region(Isd, Rwp & Outstations).
 Take over a New Region from scratch and made to deliver the best. Hired quality Resource through extensive interviews, Developed Systems & Ensured distributors Profitability through Business development and penetration in Market .
 Develop and Appoint Third Party Distributon Set up to Serve the customers .
 Forecast Annual Budget and Close Interaction with Production and Supply Chain DepartmentsTo Meet the objectives .
 Development and execution of all operational SOP’s, Financial and Strategic Activities focusing on customer expansion, increasing productivity and enhancing efficiencies by developing optimal product / customer service mix.
 Development of customized channel Point of purchase communication, promotional activity, and special BTL activities designed to increase Aquafina bulk water market share and strategic presence in all channels.
 Management of five Separate key departments within the overall scope of the business which are:
- Call / customer services center utilizing RM 2000 advanced version software.
- Sales Division ( Distribution of Aquafina by Pepsico Intl in Twin Cities Isd ,Rwp & Outstations, Call center and Water shops).
- 3rd Party Distribution (automated real time distribution system utilizing palm pilots for all customer transactions with a central link to the RM 2000 software) Production and Supply Chain.
- Event Management,Asset Management and Loyalty Program.
- Total Manpower / Head count responsibility of 85 personnel (distribution and company staff) with 20 direct reports.
 Developing market intelligence and carving out city wise counter competition strategies.
 Delivered 34% growth in 2015. Highest in Pakistan Aquafina Bulk Water (Pepsico) in the hard

 Responsible for Lahore Retail water biggest Territory having two distribution centre’s Mansoora and Gulberg.
 Responsible for 6500+ Retail Out lets of all class and Key Accounts (Horeca,Helt,Leisure) in defined area for the distribution of Nestle Pure Life (PET) .
 Sales Target achievement in defined area as per opl.
 Availability and Visibility of all Sku’s of Nestle Pure Life in Defined area.
 Maximum Penetration in Defined Area Market.
 Responsible for all financial activities involve in sales & Distribution of NPL. . ( TTS etc)
 Proposing all the BTL activities for defined area.
 New Business Development and Acquisitions In General Trade & Key Accounts.
 Route Engineering and Chiller Management.
 Man Power responsibility of 45 personals with 3 Direct Reportees.
 Managing Third Party Distribution Network.

Area Sales Manager HOD Nestle Waters Faisalabad Feb 08 – June 10

 Total Business and operations management of Faisalabad Region included Faisalabad city, Sargodha, koshab, jhang, jaranwala, tandlianwala, and toba tak Singh for H&O and Retail water operation with distribution network of 6700+ customers on a weekly basis.
 Responsible for New Business Development in all segments of HOD ,Commercial,Residential and Retail.
 Cordination with Finance Department on all regional financial KPI’s.
 Coordination with Water Group Marketing Team For all ATL and BTL activities in Region as per decided in Commercial Planning.
 Key Liasion with Production Team and Bottle management Department.
 Total Manpower/Head count responsibility of 35 personnel(distribution and company staff)with Ten Direct reportees (1-SSE,2-Territory Incharges,2-CSE,5-Sales Associates)

Achievements:
 95 % target achievement in Bottle sales 09.
 Ever Highest Achievement In Chiller sales in 09.
 Successful Launch of 5 G and 3 G in out stations Faisalabad region by meeting dead lines.
 Successful increase in productivity and drop si

Area Sales Manager (Nestle Pakistan Ltd) June 10 – 10th Nov 11
Major Responsibilities
 Responsible for Lahore Retail water biggest Territory with the average volume of 1400 Tons
 Responsible for 6500+ Retail Out lets of all class and Key Accounts in defined area for the distribution of Nestle Pure Life (PET) .
 New Business Development and Sales Target achievement in defined area as per OPL.
 As per OPL Finalise the Agreements on Yearly Basis with Key IMT,NMT & LMT Customers.
 Availability and Visibility of all Sku’s of Nestle Pure Life in Defined area.
 Maximum Penetration in Defined Area Market.
 Responsible for all financial activities involve in sales & Distribution of NPL. . ( TTS etc)
 Proposing all the BTL activities for defined area.
 New Business Development and Acquisitions In General Trade & Key Accounts.
 Route Engineering and Chiller Management.
 Man Power responsibility of 45 personals with 3 Direct Reportees.
 Managing Third Party Distribution Network.
Area Sales Manager HOD Nestle Waters Faisalabad Feb 08 – June 10
Area Sales Manager (Water Retail Business Lhr) Jan 07 – Feb 08
Area Sales Manager ( HOD Lhr) July 03 – 31st Dec 06
Territory Development Executive (Nestle Waters-HOD) Sep02 - June03
Territory In charge (Nestle waters-HOD) Oct 01 - Aug 02
Sales Associate (Nestle Waters-HOD) May 00 - Sep 01
Research Associate (Nestle Waters-HOD) Feb00 - April 00
Assistant Manager Sep 98 - Nov 99
Al-Deen Rice Mills Pvt. Ltd. (Orient Occident)