Business Graduate (MBA-Marketing) from Quaid-e-Azam University Islamabad-Pakistan, over 27 years of outstanding track record and experience in diversified industries; IT-Telecom, Dairy, FMCG, Packaging, Mining-Minerals & Food/Commodity Security. Demonstrated record of delivering phenomenal achievements, developed Channels and successfully launching new business/services led to sustainable business growth.
• Known for identifying business opportunities, developing exhaustive plans, implementing plans to perfection and delivering results exceeding expectation
• In-depth understanding and experience of IMC (Integrated Marketing Communication), plan development, value chain analysis and system integration across industries and business lines.
• Successful track record of effective relationship and people management both inside the organization and within the operational eco-system.
• Proven track record of excellent entrepreneurial skills helps turn around businesses/ brands and deal with competitive market situation
• Possess a high degree of business acumen and ability to manage multiple functions. Adept at problem solving and team building with strong organizational skills
• A results-oriented team leader motivating through mentoring and value-added relationships to foster professional growth and job satisfaction
• Having multi-industries experience, equipped with skills to work in diverse working environments.
Pakistan Agricultural Storage & Services Corporation Ltd (PASSCO), under the administrative control of the Ministry of National Food Security & Research, Government of Pakistan, is involved in food/ Commodity security to ensure the availability, accessibility, and affordability of food grains especially wheat at the national level to all wheat deficit provinces and at International level to World Food Program, SAARC Food Bank and where ever called upon by the Federal Government. • The role of the commercial wing encompasses all commercial activity in terms of procurement and sale. • Undertake import /export of different food grains when called upon.• Purchase of other allied stock items• Formulation of Standard operating procedures (SOP’s) & Printing of field stationery• Procurement of bardana (Jute Bag/PP Bag), tarpaulins fumigants, pesticides, etc.• Sale of unserviceable/ obsolete dead stock articles like Bardana, tarpaulins, Polythene Sheets etc.• Procurement of IT equipment• Timely procurement of cost-effective items required in the field and head office• Constitute teams to supervise the inspection of Bardana, Tarapulins and Dead stocks.• To make arrangements for transportation of goods and hiring handling facilities• Renting out PASSCO assets i.e. godowns & shops.• The hiring of storage accommodation.• Ensure achievement of procurement targets • Prepare and execute annual strategic proposals/ plans• Negotiation of commercial agreements and vendor management• Liaison with Provincial authorities for regulatory affairs • Liaison with Zonal Heads/ Projects • Holding of Independent inquiries.
Pakistan Minerals Development Corporation (PMDC), a public sector organization under the administrative control of the Petroleum Division, Ministry of Energy, Government of Pakistan, is involved in the exploration/ mining of minerals Coal, Pink Rock Salt, Gypsum, Silica Sand & other JV projects; Copper, Zinc/Led, Coal and marketing nationally and internationally.
• Ensure efficient supply of daily sales/distribution orders to targeted accounts/ Industries and dealers nationally & Exports• Managing depot operations and inventory management cost-effectively • Ensure quality control and HSE standards • Ensure achievement of targets and development of sales channels • Prepare and execution of strategic business plans/ policies, proposals and Joint Ventures for Business Development• Developing Sales & Marketing strategies and Value Added Product innovation• Production planning as per demand and supply• Negotiation of commercial agreements and vendor management• Presentation to the Board of Directors regarding progress updates and propose new plan for approvals• Liaison with Provincial authorities for regulatory affairs and Joint Ventures associated projects • Customer relation/ Services• Liaison with Project Managers and manage Project-wise P&L• Participate & organize Events/Fairs/Road Shows/ Trade Expo • Budgeting and forecasting• Team building & training
(Afeef Packages manufactures any kind of food and product packaging, ranging from fast food wrapping, paper and plastic cups (hot or cold), trays, and boxes to wholesale and retail product packaging.
Customized Packaging main Clients: KFC, Mc Donald's, Unilever, Engro Foods, OPTP, PIA.
As a G. M Sales:
1. Key Accounts Management and distribution development
2. Prepare strategic business plan and proposal for business development
3. Product innovation and customer relation/ customer services
4. Marketing , Managing and participation in events for product awareness.
5. Managing and responsible for P&L
6. Vendor management and negotiation
7. Customized product Costing & Pricing
8. Budgeting and forecasting
9. Team building, training
As a Head Of Supply Chain/ Logistics (Afeef Group): coordinate for raw material shipments from Suppliers/ Manufacturers and finished goods to Customer/ Clients, Warehouse Management, Order Management, and to implement the corporate strategies in distribution division; bulk handling, transportation, fleet administration, outsourcing management, route planning and pricing, logistics planning, insurance and security.
Posted as Senior Manager- Karachi for Sales, Business Development/ Operations, Channel Management/ Development, Retail Management of Fixed line (PSTN, Broadband, IPTV, GPON-FTTH) and Wireless (Vfone, EVO 3G, 3G Tabs) products and Monitoring & Implementing IT initiatives. Prior to Karachi, I have also been posted in Hyderabad and Sukkur regions as Senior Manager Sales, BD and Customer Care, Procurement.
Job Functions & Responsibilities:
Managing Sales and business development through Direct Sales (SMEs, Institutions) and Indirect Sales (Franchise/NDs).
Follow-up for achieving Targets with respect to Sales and revenue.
Managing Customer Retention Drives.
Key Accounts Management
Managing Telesales (Outbound Call Center) for direct sales.
Managing Franchise Retail Network, Develop new markets, appoints Franchises and Sub-dealers and gets MoU/agreement signed.
Product display, Indoor and Outdoor merchandising,
Building good trade relations with individuals, trade, corporate and Govt. functionaries.
Allocation and follow-up to achieve monthly sales targets through formulating sales & marketing (ATL/BTL) strategies and develop new promotional material in line with market demands.
Direct Sales and Franchisees/NDs performance monitoring and evaluation in respect of
achievements and executions of plans as per KPI.
Execution of field promotional activities/plans for product awareness and consumer satisfaction.
Procurement of building, Janitorial, Stationary, IT, Furniture items & Engaging vendors.
Successfully completed assigned projects
To give area sales statistics and performance assessments.
Area Sales forecasting, costs budgeting and verifying customers claims.
Train and guide the Direct field force and franchisees for achieving the objectives.
Ensure efficient logistics as to have regular and adequate supplies of company’s product.
To ensure the franchisee outlet renovation as per SOP of company.
Managing Sales, Retail network and business development through Distributors/ Dealers.
• Follow-up for achieving Targets with respect to Sales and revenue.
• Key Accounts Management.
• Retail Merchandising and display of products.
• Explore and develop new markets, appoint distributors Dealer, and Sub-dealers and gets MoU/agreement signed.
• Managing In-store customer Interception and kiosk activities.
• Building good trade relations with Trade.
• Allocation and follow-up to achieve monthly sales targets through formulating sales & marketing strategies.
• Performance monitoring and evaluation of distributors and staff in respect of achievements and executions of plans as per KPI.
• Execution of field promotional activities/Events for product awareness and consumer satisfaction.
• To give area sales statistics and performance assessments.
• Area Sales forecasting, costs budgeting and verifying customers claims.
• Train and guide the field force and distributors for achieving the objectives.
• Ensure the efficient logistics as to have regular and adequate supplies of company’s product.
Managing Sales, Retail network and business development through Distributors/ Dealers.
• Follow-up for achieving Targets with respect to Sales
• Retail Merchandising and display of products.
• Explore and develop new markets, appoint distributors Dealer, and Sub-dealers and get MoU/agreement signed.
• Managing In-store customer Interception and kiosk activities.
• Building good trade relations with Trade.
• Allocation and follow-up to achieve monthly sales targets through formulating sales & marketing strategies.
• Performance monitoring and evaluation of distributors and staff in respect of achievements and executions of plans as per KPI.
• Execution of field promotional activities/Events for product awareness and consumer satisfaction.
• To give area sales statistics and performance assessments.
• Area Sales forecasting, costs budgeting and verifying customers claims.
• Train and guide the field force and distributors for achieving the objectives.
• Ensure the efficient logistics as to have regular and adequate supplies of company’s product.
• And other administrative assignments of Area.