Creative marketing professional with expertise in marketing, advertising, and public relations. Proven ability to manage multiple projects, motivate teams, and deliver results. Skilled in vendor sourcing, contract negotiation, and budget management. Exceptional written and interpersonal communication skills, with a focus on client relations. Proficient in MS Office and experienced in market planning, research, and promotional writing.
Led the development and execution of integrated marketing strategies, driving the ROAS to be approximately Rs. 9.8 for every Rs. 1 spent.Implemented data-driven digital campaigns across social media, enhancing customer engagement and retention.Conducted comprehensive market research on e-commerce businesses specializing in children's clothing, analysing consumer trends, competitive dynamics, and market opportunities to inform strategic decision-making and enhance brand positioning.Spearheaded SEO and PPC initiatives, resulting in a significant boost in organic traffic and conversion rates.Collaborated with cross-functional teams to optimize the brand’s presence and streamline customer experience by focusing on customer service and refund policy to build trust.Played a pivotal role in merchandise selection from Thailand and China.