Develop and implement effective sales strategies.
Monitor and analyze performance metrics and suggest improvements.
Prepare monthly, quarterly and annual sales forecasts.
Perform research and identify new potential customers and new market opportunities.
Provide timely and effective solutions aligned with clients needs.
Determines annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results.
Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.

-To ensure secondary pack wise volume and NSR targets are met and suggest new ways to generate more sales.
-To ensure new outlets are created and retained as per target and area potential.
-To analyze SFE KPI’s and suggest ways to improve them.
-To ensure daily in- outlet execution is carried out by team as per PIcOS & RED criteria, ensure proper execution of all marketing initiatives in the territories
-To monitor and report competitor activity in assigned territory and suggest ways to counter them.
-Ensure the proper injection and optimal utilization of company assets in the market i.e Coolers, Glass, shell, Signage, outlet Activation materials.
-Maintain customer collaboration and relationship with all the customers.
-Responsible for advance ordering, settle receivables, stock management.
-Responsible for training and developing presellers and delivery teams.