In my roles across Pakistan and Sudan, I have led communications initiatives focused on Emergency Response, Education, Health, Nutrition, WaSH, and Disaster Risk Reduction, while also promoting Mental Health and Psycho-Social Support, Protection, and economic opportunities. I effectively communicate and coordinate with forcibly displaced communities and Afghan and Sudanese refugees, ensuring their voices are heard and their needs are addressed. My work consistently strives to enhance well-being and build resilient livelihoods in these vulnerable populations.

In my role within Pakistan, My primary focus was on Climate Action, Disaster Risk Reduction, Shelter, Emergency Response, Education, and Livelihood. My work emphasizes the importance of preparedness, education, and livelihood opportunities in mitigating the impacts of climate-related disasters and emergencies for Afghan Refugees in Pakistan.

Report WritingContent Development for Communication MaterialProject: Volunteering for Development (V4D) funded by FCDO (Foreign, Commonwealth & Development Office)

PARTNERS: AYN Enterprises: AYN's Vogue Collection, AYN's CrustSilverhood Films Pvt. Ltd.Dot Advertising Pvt. Ltd.Global Media & Social Science Research Journal

I contributed to a British High Commission (FCDO) project. Responsibilities included document development, content creation for various media, managing PurAzm Pakistan (PAP) training programs on CVE and crisis communication, coordinating content for conflict reporting with HEC-recognized universities and researching crisis communication and CVE. I also supported knowledge management and sharing.

In this role, I led communications for Climate Action, Disaster Risk Reduction, Shelter, Emergency Response, Education, and Livelihood, focusing on Afghan refugees. My responsibilities included report writing, video production, press release creation, and managing media relations. I curated program content and success stories from various regions, while reviewing and proofreading donor and quarterly reports. Additionally, I represented the organization on various platforms, ensuring impactful communication and outreach.

Contributed in their research work

In my role, I was responsible for multifaceted tasks including crafting technical proposals, producing a range of reports spanning annual, monthly, and quarterly formats, and serving as a vital liaison with the media. I also actively engaged in networking efforts on a global, national, and regional scale, fostering valuable connections. Furthermore, I contributed to advocacy initiatives and handled various administrative duties essential to the organization's operations.

As Manolo Gelato's Brand Manager, I craft strategies, lead marketing efforts, and ensure our brand remains a market leader. My role involves staying attuned to market trends, launching products, and fostering brand loyalty. Through collaborations and innovation, I secure our position as a premium ice cream choice

 




 






In my role, I excelled in media planning, buying, and conducting insightful research. I crafted compelling proposals and conceptualized innovative campaigns. With expertise in media monitoring and social media marketing, I engaged audiences effectively and ensured our brand’s online presence thrived. I also fine-tuned content strategies for maximum impact.

I contributed to the "Literacy for Family Health Initiative (LFHI)" project, assisted in PC-1 for public-private partnerships, liaised with NGOs in RFPs, managed media relations for the Crisis Response Cell (CRC), and organized training for NATPOW personnel.

Trained in Media Buying, Creative Writing, Client Services