خلاصہ

Highly skilled and detail-oriented brand manager with 5 years of experience in strategic planning, marketing execution, and national brand management.
Proficient in multiple languages, video production, content creation, and digital marketing analytics. Strong problem-solving abilities with a proven track record of fostering teamwork and collaboration.

پراجیکٹس

CEO Wirasat.com Personal Branding
Managing Director Wirasat.com Personal Branding
Manor Villas
River Vista Bahria Town Phase VII
Script Writing: Write a Pilot Episode for a TV or Web Series
MrBeanx Branding & Identity
3 Days Open House at Safa Gold Mall Islamabad,Pakistan

تجربہ

کمپنی کا لوگو
BRAND MANAGER
Wirasat.com
جولائی ۲۰۲۲ - موجودہ | Islamabad, Pakistan


Implemented data-driven strategies to optimise ad spend, resulting in a 15 reduction in marketing costs while maintaining KPIs.
Achieved a 20 improvement in audience engagement and successfully stayed up-to-date with industry trends.
Specifically, we allocated budgets totaling 5,17,66,252 rupees for Google campaigns and 3,055,127 rupees for Facebook campaigns, ensuring a comprehensive and targeted approach to reaching our audience.
I've efficiently managed daily budgets ranging from 20,000 to 90,000 rupees, ensuring impactful resource utilization.
Currently leading the development and deployment of a comprehensive HRMS, which includes
Designing the hierarchical structure for Company, Office, and Department setup.
Overseeing the ongoing implementation of Projects/Tasks management to enhance project tracking and collaboration.
In the process of establishing Payroll, Leave Policy, Attendance, and Appraisal systems for streamlined HR operations.
Introducing forthcoming features such as Event and Birthday Management to cultivate a positive work environment.
Implementing Provident Funds, Employee Self-Service, Email Templates, and Document Management to enhance the future employee experience.
Currently defining roles, rights, and profiles to ensure secure and efficient access to information.
Directing the ongoing creation of notification systems and dashboards for improved communication and data access.
Demonstrating adaptability and a commitment to excellence in this challenging industry.
CRM Integration for Lead Management Strategically planned and oversaw the integration of a detailed reporting structure within the CRM system, optimizing lead management processes and improving customer relationship management.

کمپنی کا لوگو
CONTENT MANAGER
Wirasat.com
جولائی ۲۰۲۱ - جون ۲۰۲۲ | Islamabad, Pakistan


As the Content Manager at Wirasat Real Estate, I led a dynamic content creation initiative, producing an impressive array of captivating materials:
Orchestrated the creation of over 150 mesmerizing 3D regular and conceptual animations, elevating our brand's visual appeal and setting us apart in the industry.
Crafted and curated more than 100 thought-provoking articles and over 80 engaging blogs, establishing Wirasat Real Estate as a thought leader and go-to resource in the real estate sphere.
Generated 40+ compelling news pieces, ensuring Wirasat remained at the forefront of industry developments and trends.
Scripted over 700 captivating narratives, driving engagement and interest across various marketing channels.
Energized our online presence with over 1000 vibrant and impactful social media posts, amplifying our brand reach and fostering meaningful connections with our audience.

کمپنی کا لوگو
SHIFT MANAGER
KFC Pakistan
اکتوبر ۲۰۲۰ - اپریل ۲۰۲۱ | Islamabad, Pakistan


Successfully implemented strategies that led to a 20% decrease in service time, optimizing operations and improving customer satisfaction.
Implemented effective inventory management strategies resulting in a notable 10% reduction in wastage, leading to cost savings and improved resource utilization.
Motivated and led a dynamic team, ensuring adherence to KFC's standards of excellence in customer service and food quality, fostering a culture of continuous improvement and teamwork.
Oversaw all aspects of restaurant operations, from opening to closing, cash handling, and inventory management, maintaining KFC's high standards throughout.
Implemented rigorous quality control measures to uphold KFC's food safety and hygiene standards, ensuring every meal met our high-quality standards.
Proactively addressed challenges during shifts, making quick decisions to resolve issues and maintain smooth operations.
I kept a close eye on our inventory levels, making sure we never ran out of essentials and minimizing waste to save costs.
I regularly checked our finances to ensure everything was in order, maintaining transparency and accountability in our financial practices.
I made sure our kitchen followed strict food safety protocols, leading to successful food safety audits and keeping our customers safe.
I made sure every meal we served met KFC's high standards, conducting regular checks to ensure everything was up to the finest quality.

کمپنی کا لوگو
CREW LEAD
KFC PAKISTAN
ستمبر ۲۰۱۸ - نومبر ۲۰۱۹ | Islamabad, Pakistan


I Trained new employees, leading to a 30% increase in team productivity.
Provided comprehensive training to new team members, empowering them to excel in their roles and deliver top-notch service.
Ensured every customer received prompt and friendly service, swiftly addressing any concerns or complaints to guarantee a positive dining experience.
Monitored and evaluated the performance of crew members, providing feedback and support to help them improve and grow within their roles.

تعلیم

NUST (National University of Science and Technology)
ایم فل, ‎
Media and Communication Studies
نامکمل
2024
International Islamic University
بیچلرز, بیچلرز ان سائنس, ‎
Media and Communication Studies, Media & Communication Studies
CGPA 3.5/4
2020

پیشہ ورانہ مہارتیں

ماہر Adaptable to Changes
ماہر B2B Marketing Strategy
متوسط Branding Consultancy
ماہر Business Development Skills
ماہر Close Attention to Detail
ماہر Commitment to Diversity and Equity
ماہر Cross Team Collaboration
ماہر Customer Service
ماہر Data Proof Reading
ماہر Deadline Management
ماہر Decision Making
ماہر Digital Content Development
ماہر Digital Project Management
ماہر Effective Communication
ماہر Flexible to Change
ماہر Keen Listener
ماہر Operations Coordination
ماہر Operations Improvement
ماہر Operations Tasks Management
ماہر Problem Solving
ماہر Social Media Marketing
ماہر Social Media Optimization
ماہر Social Media Strategies
ماہر Strategic Leadership
ماہر Time Management 
ماہر تقود الجيل

زبانیں

ماہر سرائیکی
ماہر پنجابی
متوسط انگریزی
ماہر پشتو
ماہر اردو