خلاصہ

With over 17 years of experience in graphic design, branding, Generative AI design, and UI/UX, I am a passionate and innovative creative art director and master trainer. I have successfully led and contributed to diverse projects across various media platforms, delivering high-quality and impactful solutions for clients and learners.

Currently, I work with the Punjab Information Technology Board (PITB) and LogoItech, a digital media agency. At PITB, I design and update the course curriculum for the National Freelance Training Program (NFTP), which aims to empower the youth of Pakistan with freelancing skills. I also conduct train-the-trainer sessions and participate in the hiring of trainers for different domains.

At LogoItech, I oversee the creative direction and strategy for branding, website design, Ui/UX Design, Generative AI Artwork and marketing materials, working with a team of talented designers, copywriters, and developers. I also mentor junior staff and attend conferences, press releases, and expos.


تجربہ

کمپنی کا لوگو
Master Trainer (Graphic Design)
Punjab Information Technology Board
اپریل ۲۰۲۱ - موجودہ | Lahore, Pakistan

Main Responsibilities• Conduct Train the trainer session to guide and teach all trainers across Pakistan.• Participating in the hiring of trainers of different domains along with HR department • Design and timely update course curriculum as per program requirements• Participate in monthly evaluations sessions of all centers• Video evaluations of trainers as per project requirement• Conduct Awareness sessions in different districts of Pakistan• Conduct training sessions to update course curriculum as per requirement• Timely attend meetings with management• Lead the NFTP centers activities and monitor performance of trainers• Evaluating performance of the trainers • Work on enhancing trainers’ performance• Work on freelancing partnerships to develop echo system• Work on community management• Available for daily office workCritical Activities:• Good communication skills.• Freelancing experience• Curriculum development and community management to develop freelancing echo systemOther Responsibilities:• Other Tasks as per management

کمپنی کا لوگو
Creative Art Director
Logo iTech
جنوری ۲۰۱۱ - موجودہ | Lahore, Pakistan

• Successfully formulate design theme and graphics on online and print marketing campaigns, and develop creative concepts according to the creative brief requirements.
• Deliver creative design strategy to various groups and foster consensus across all stakeholders, while creating engaging and dynamic educational materials for training internal and external team members.
• Consult with the creative director and members of the account team, including art direction, graphic design, illustration, photo direction, copywriting, and editing of concept, visualize, plan, and execute various forms of communications in consultation with the.
• Expertly supervise creative staff with everyday responsibilities and ongoing career development, with regular feedback and hands-on coaching. Establish relationships with key departments to achieve sales goals and branding objectives.

Key Accomplishments:

• Emphasized brand continuity across various media such as cutting-edge graphics, informational literature, and Web content. Revitalized client products through development and launch of promotional strategies and collateral design pieces.
• Headed a high-performance production and design team in order to develop project and evaluate performance. Facilitated client meetings and conceptualization sessions to brainstorm marketing strategies.
• Played a key role as a creative team to strategize and design targeted marketing campaigns and raise acquisition of new club members. Maximized profitability by controlling budgets, developing accurate price quotes, and negotiating vendor contracts.
• Redesigned the company’s new statement and formulated award-winning campaigns to meet tight timelines.

کمپنی کا لوگو
Senior Graphic Designer
Logo iTech
دسمبر ۲۰۰۹ - اکتوبر ۲۰۱۱ | Lahore, Pakistan

• Efficiently designed web and print media graphics and administered a creative team of designers, while operating with the clients from around the world, including the Middle East, America, Europe, and Australia.
• Provided guidance to employees in client management and the creative process to foster stronger working relationships and solutions.
• Facilitated art direction in managing the formatting of design deliverables and producing necessary communications pieces in both print and digital environments for a wide range of clients.
• Worked with a team of designers, interns, and the creative director on a variety of projects and assignments and resolved issues in a timely manner.

کمپنی کا لوگو
Graphic Designer
Design8
جنوری ۲۰۰٦ - نومبر ۲۰۰۹ | Lahore, Pakistan

• Collaborated with clients to develop and translate creative solutions in print and or digital media outcomes.
• Efficaciously designed and presented instructions to engage learners and inspire creative expression. Organized and managed workflow and arranged budgets in order to meet deadlines.
• Produced designs related to web and print media, including branding, marketing, and corporate literature, website design, logo design, exhibition collaterals, and internal communication materials.
• Delivered all projects in accordance with the client brief, brand, accessibility, and technical standards.

کمپنی کا لوگو
3D Designer
Varioline Kitchens (Pvt.) Ltd.
اپریل ۲۰۰۴ - دسمبر ۲۰۰۵ | Lahore, Pakistan

• Utilized 20-20 Technologies 3D software to design kitchens and visited the clients to capture kitchen measurements and sizes.
• Designed and executed kitchen room settings and visual merchandised displays for Varioline Kitchen's and dining showrooms.
• Fostered a working knowledge of kitchen design and current trends, as well as job management processes that include double checks, job status reports, customer sign offs and billing of jobs.
• Served as professional point of contact for the customer and/or contractor and followed consistent communication guidelines with customers, team members, vendors, driver, and manager.
• Cooperated with co-workers in all departments to provide customers with the best possible experience and drive sales throughout the outlet.

تعلیم

University of the Punjab
بیچلرز, , Bachelors in Arts‎
Arts
درجہ B+
2004
University of the Punjab
بیچلرز, , Bachelors of Arts‎
Fine Arts
2004

پیشہ ورانہ مہارتیں

ماہر Adobe Creative Suite
ماہر Adobe Flash
ماہر Adobe Illustrator
ماہر CorelDraw
ماہر creative head
ماہر Front Office Support
ماہر Jquery
متوسط OWL
ماہر UI/UX
ماہر WHRPP

زبانیں

ماہر انگریزی
ماہر اردو

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