Key achievements:
●   Generated a phenomenal 25% increase in leads within the first quarter of implementation by strategically allocating the paid advertising budget across Google Ads and Facebook Ads.
●       Reduced the Cost per Acquisition (CPA) by an impressive 30% through data-driven optimization techniques, resulting in cost-effective lead generation.
●       Contributed to over $500,000 in real estate sales revenue within a six-month period through skillful campaign management and conversion rate optimization.
●       Achieved a remarkable 40% increase in Click-Through Rate (CTR) through compelling ad copies and strategic targeting, maximizing the reach of the brand.
●       Boosted website traffic by 50% through a combination of organic and paid efforts, reaching a wider audience and increasing exposure to the company\'s real estate offerings.
●       Improved the conversion rate on landing pages by a substantial 20% through A/B tests and effective Conversion Rate Optimization (CRO) strategies, generating more qualified leads.
●       Revamped the social media strategy, resulting in a remarkable 70% increase in followers and engagement, amplifying the brand\'s online presence and driving traffic to the website.
●       Achieved an impressive 80% growth in ad impressions, expanding the reach of online ads and significantly contributing to brand exposure and lead generation.
●       Successfully attained top 3 search engine rankings for essential real estate keywords, driving organic visibility and increasing qualified traffic.
 
Key Responsibilities:
●       Develop and implement comprehensive digital marketing strategies aligned with the company\'s goals and objectives. Analyze market trends, customer behaviour, and competitor activities to identify opportunities and stay ahead in the competitive real estate market.
●       Oversee lead generation campaigns across various digital channels, including social media, email marketing, search engine marketing (SEM), and content marketing. Optimize lead capture funnels to increase conversion rates and attract high-quality prospects.
●       Manage and enhance the company\'s website and online content to improve organic search rankings. Conduct keyword research, create SEO-friendly content, and implement on-page and technical SEO best practices to drive relevant traffic and increase visibility.
●       Plan, execute, and optimize online advertising campaigns, such as Google Ads, Facebook Ads, and other relevant platforms. Allocate budgets effectively to maximize ROI while monitoring key performance indicators (KPIs) like click-through rates (CTR), cost per acquisition (CPA), and conversion rates.
●       Develop a strong social media presence for the real estate brand across major platforms (Facebook, Instagram, LinkedIn, etc.). Engage with the audience, build a community, and create compelling content to enhance brand awareness and generate leads.
●       Implement targeted email marketing campaigns to nurture leads, foster customer loyalty, and promote new properties or services. Utilize marketing automation tools to personalize content and improve engagement.
●       Develop a content strategy that aligns with the target audience\'s interests and needs. Create engaging blog posts, videos, infographics, and other content formats to position the company as a thought leader and attract potential buyers and sellers.
●       Utilize web analytics tools (e.g., Google Analytics) to track website traffic, user behavior, and campaign performance. Analyze data regularly, generate reports, and present actionable insights to management for continual improvement.
●       Conduct A/B tests and usability studies to optimize landing pages and website elements for better conversion rates. Implement data-driven improvements to enhance the user experience and increase lead generation.
●       Identify strategic partnerships and collaborations with influencers, real estate agents, and other industry players to expand the brand\'s reach and customer base.
●       Keep abreast of the latest developments and trends in digital marketing and real estate. Implement innovative ideas and emerging technologies to maintain a competitive edge.
●       Effectively manage the digital marketing budget, ensuring proper allocation of funds and achieving desired ROI.

Increasing leads by 25% and decreasing cost per lead by 56% for a client in the Dental Billing vertical.
Build, manage, and scale multi-channel paid acquisition campaigns across Google Ads,
Facebook/Instagram, TikTok, Pinterest, LinkedIn, Amazon and Bing Ads for several products.
Proactively presented data-driven recommendations to clients for testing opportunities, new campaigns, and innovative optimizations to improve program performance, based on Google Analytics, Copywriting, Hub Spot CRM data, advertising platform data, search engine
marketing tools, competitive insights, and more
Continuously optimize campaigns through analyses, pilots, and experimenting with targeting,
ad creative, bidding, audiences, settings, and automation
Collaborate with other teams within marketing on creative & messaging refreshes, reporting
needs, new initiatives, campaign brainstorms, campaign management, campaign performance and more

Leading a team of 15+ that is specialized in Marketing, Social Media, Graphic Design, Web Development, and Video Production to achieve clients and company goals!
Develop an overall integrated, 360 communication strategy and brief the following department Sales, Content, SEO, SEM, PPC, SMO, Paid Social, Email Marketing, and Affiliates.
Developed Social Media Marketing and AdWords Campaign which saw an increase of 200% ROI from Social Media and AdWords.
Implemented a content-driven SEO strategy that boosted site visits by 250% in 9 months while increasing total sales by 25%.
Suggested new Search Engine Optimization tools which increased copywriters’ output by 25%.
80% customer retention over the last 1 year while working at BaritechSol.
Managed and was in charge of web presence, including but not limited to accounts on various social media platforms, such as Instagram, Pinterest, Twitter, Facebook, and LinkedIn.
Direct Consumer Insights to determine trends and opportunities in key markets; analyze competition and product performance to improve market share globally
Develops and monitors departmental budget; reviews Finance expenditures in support of major product introductions and re-promotions
Develop and manage the flow of necessary marketing and creative materials to teams working closely with Marketing, Content & Sales
Responsible for the management and development of client and partner
Responsible for the business development with the Operators worldwide including building and maintaining relationships, finding opportunities, and promoting products
Responsible for the overall management of the marketing team providing coaching, leadership, and assistance with resources and strategy development

Manage, review, and perform daily account responsibilities associated with Google AdWords, Bing and other search platforms for a variety of clients.
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates.
Targeting selected audiences through researching keywords
Manage Display network placement lists on AdWords and through other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives
Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
Monitor and evaluate search results and search performance across the major search channels

Designing & building digital marketing strategies, database selection and quality assurance of all inbound marketing campaigns
Advanced proficiency in Google Suit, Hubspot, Analytical tools (Ahref, SEMRush etc), Mailchimp and several other email & marketing automation tools.
Performs day-to-day marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven and social media campaigns.
Develop and implement target accounts strategy to support account-based marketing & selling.
Develop and implement jointly with sales pipeline generation and acceleration programs for specific, targeted accounts and contacts.
Creating lead generation strategy using all possible channels like Google Ads PPC, Paid Social Media, SEO, content and email marketing etc
Create annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on new logos and accelerate existing opportunities.
Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities.
Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs
Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner.
Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals.
Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts.
Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.

Developed and implemented SEO campaigns to improve traffic and performance of
the company site; ensuring the site is consistent with these campaigns
Monitored site “SEO health” using Google Search Console and other tools like
MajesticSEO, SEMrush, Unamo, Ahrefs, Seranking, etc.
Planned and implemented full on-site optimization, including internal linking, title tags, meta descriptions, redirects, canonical tags implementation
Created strategies to identify keywords that are high-priority and will have maximum
impact
Monitored SEO positions on a monthly basis as well as coordinated and created performance reports.
Outreached bloggers
Working with Magento CMS: adding products, pages, etc.;
Working with Google Analytics, Google Tag Manager, Search Console
Conducted competitors research in SEO and marketing spheres
Mentoring of the team members
Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Manage Display network placement lists on AdWords and through other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Keep pace with search engine and PPC industry trends and developments.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
Built the process of A/B testing on Magento via Google Analytics experiments and Google Optimize, managed successful conversion optimization campaigns.
Coordinated internal and external writers to deliver content for link-building purposes.
Wrote for the company blog and other resources and forums which contributed to building a positive image of the company and increasing awareness.
Developed and implemented online digital campaigns for products promotion

• Responsible for acquiring leads and business through different channels (Guru, Elance, PPH, Odesk etc.) for web design/development and smartphone application design/development.
• Responsible for performing pre-sales and posting sales activities related to web design/development and smartphone apps design/development projects
• Responsibility also includes requirements gathering, writing excellent proposals and closing the project.
• Writing proposals and customizing each proposal based on the nature of the project.
• Build and maintain good relationships with potential and existing clients based in the US, UK, and Canada.
• Follow-up with prospects by phone, email, and Instant Messengers to answer any additional questions and eventually convert them into customers.
• Strategist effectively to create new customers on a continuous basis & Continuously monitor customer satisfaction Develop and execute sales/marketing proposals & Provide strategic inputs through proposals based on what the market demands
• Work with team to achieve sales performance targets.
• Understand the requirements of the customer and map it to the available products of the organization or to the expertise and skills within the organization.

• Project management for all phases of assigned marketing initiatives including planning, analyzing, executing, measuring and optimizing online marketing performance.
• To continuously improve the front-end engine design and user experience for the website and third partners
• Build and develop up-sell and cross-sell interfaces
• Drive and manage the B2B portal
• Improve customer experience to drive revenue and growth
• Optimizing the website to maximize conversions
• Be the eCommerce champion for the business and develop strong relationships with stakeholders
• Conduct monthly reports and provide insights on how to grow the segment
• Create marketing strategies and plans for online programs that include relevant online store and vehicles, including email, SEM, PPC, and Social Media and other online media press.
• Understand and leverage insights and industry best practices to identify relevant industry/vertical segments and deliver optimum marketing results
• Optimize traffic from search engines (Google, Yahoo!, Bing) by working with internal and external resources to improve site architecture, inbound links and site metadata.
• Manage all web-related initiatives, including the completion of the website build-outs.
• Oversee the development of online infrastructure and ecosystem build-out (eg., email opt-in list assets, email distribution, content management, online chat)
• Manage Social Media marketing campaigns and day-to-day activities including:
o Curate relevant content to reach the company’s ideal customers.
o Create, curate, and manage all published content (images, video so on).
o Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
o Conduct online advocacy and open stream for cross-promotions.
o Develop and expand community and/or blogger outreach efforts.
o Oversee design (i.e.: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
o Design, create and manage promotions and Social ad campaigns.
o Compile report for management showing results (ROI).
• Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
• Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
• Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

1. Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
2. Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
3. Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously monitor online public relations and ensure the success of client programs.
4. Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.
5. To handle social media platforms (Facebook, Twitter, Pinterest, LinkedIn and others)
6. Provide recommendations and execute strategies for content development in coordination with SEO goals– general and keyword specific
7. Administer search engine programs (XML sitemaps, shopping feeds, webmaster/analytics tools) for purposes of diagnostic reporting on client projects
8. Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
9. Implement link building campaigns in coordination with client SEO goals
Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
10. Keep pace with SEO, content marketing, social media and internet marketing industry trends and developments
11. Research and administer social media tools in support of clients’ social media strategy
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
12. Monitor and evaluate search results and search performance across the major search channels
13. Communication to team and management on project development, timelines, and results
Work closely with the other team members to meet client goals

1. On page and off page SEO of the website.
2. SEO technical analysis, evaluation and follow-through
3. SEO Internal and External Link Building
4. Building of SEO Friendly pages
5. Building or Creation of User Friendly SEO Landing Pages.
6. Effective utilization of the permalinks in SEO perspective.
7. Ability to developed unique Content for the website for SEO Strategy by using the keywords density in mind.
8. Domain Log for the SEO Work flow of the website to keep the track analysis of the Competitors as well the new technology and services added in the E Business and E commerce Market.
9. Direct SEO reporting to Clients. To give them the detailed work information of the SEO Specialist worked has been done on the various projects. Excellent utilization of the effective SEO White Hat multiple paid and free tools for Website SERPs Analysis, Traffic and SEO competitive analysis.
10. SEO Research Analysis Keyword Selection by using various tools like: word tracker, keywords discovery, Google ad words, Good keywords tool for the Website SEO Optimization.