Leading the newly establishment division of Industrial Coating Segment. Responsible for sales, profitability, innovations and the overall activities in the Region, manage the development and oversee the delivery of a fully integrated exterior marketing plans.
Strategic Management and tactical marketing implementation to make brand presence inIndustry. In Collaboration with technical team focusing on SKU of different ranges which are highly profitable.
Engaging all relevant stakeholders which include Engineering Consultants, EPC Contractor, Architects and Distributors to make product technically enrolled in BOQ’s and generating leadfor business.
Determine product range requirements within the Category, identifying new product opportunities and preparing innovation plans and pricing strategy.
Focusing in implementing strategy for B2B in Oil & Gas, Energy, Fertilizer, Bulk Storage and Refineries.
Conduct thorough market analysis and understand customer insights to develop successful product ranges. Monitor competitor activity to evaluate market position and identify opportunities for improvement.
Create Incremental value through the delivery of above the line and below the line marketing communications.
Develops people through delegation, empowerment and coaching; promotes career and self- development.
Produces fresh and imaginative ideas and solutions; breaks away from tradition; promotes change and novelty.