In 1990, the Government of Pakistan reopened the life insurance business to the private sector organisations and EFU Life Assurance Ltd started operations in November 1992 as the first private sector life insurance company. In early 1993, EFU Life commenced its Group life insurance business and by March 1994, the company began writing its individual life business.Pioneers and industry leader in the Life Insurance Sector, our major developments during the years areStrongest Financial base in the private sectorHighest paid-up capital of Rs. 1 BillionOne of the leading Asset Managers in PakistanDiversified Portfolio offering Best Value ProductsLaunched the First Window Family Takaful Operations under the brand name HemayahLaunched the First Mobile app EFU Life PlanITThe largest salesforce in the private Life Insurance sectorIntroduced MPOS System to facilitate online payments.State of the art customer servicePrompt claim settlementFirst life insurance company in Pakistan to be ISO certified. Currently, the Company is ISO 90012015 certifiedInsurer Financial Strength rating of AA+, Outlook Stable by VIS
EFU Lifes products are designed to meet the varying needs of EFU Lifes clients and offer the best in financial services.
EFU Life is the pioneer in introducing the following products and features in Pakistan
Unit-linked products
Critical Illness Products
Education Planning
ProductInflation Protection Benefit
Pension Plans
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