Dear Hiring Manager
Hope you're well.
Please find attached my CV Marketing Sales role. I am based in Lahore but happy to relocate if required.
Below is my career breakdown summary
Summary
Profile-Key Highlights
Experience and Industry Exposure
12 Years of Sales Distribution, New business development trade marketing experience in technology including Mobile phone manufacturer FMCG
Key Organizations
Bata Pakistan, Motorola mobile devices, Metro Cash Carry, Noor LPG, Pyramid Gas etc
Geo-Market exposure
Panjab KPK AJK Sindh
RTMs and Customers
General Trade (Retail and Wholesale), Fashion footware,Top Grocers accounts electronic phone retailers, Modern Trade Key Accounts, Corporate and Point of Consumptions
B2B and B2C
Top line Bottom Line
Managed to deliver 320 Million Annual Sales revenue
EBITDA, Contribution Margins SWC
Channel Partners
Planning, recruitment and management of 200 plus Distributors/Franchises
Reporting Line Leadership Role
Reporting to CEO Member Executive Committee
Decision Making and Budget responsibility
Full cost center authority- 40 Millions within the Sales distribution function
Skills and Expertise
Business Planning Development/Revenue Contributions Margin
Cash Flow Management
Forecasting leading to Planned EBITDA and SWC
Trade marketing strategies developments and execution
RTM strategies development both for Urban Rural markets
Sales Performance Metrics with focus on Team Building Coaching
Contract negotiation, account management
Taking Care of Sales Nation wide, Taking Care of Top Line and Bottom Line, JV's
• Develop consumer Monthly, Quarterly, Strategic and operation plan
• Responsible of growth of Domestic, Industrial, Commercial, and auto segment nationally
• Manage Profit & Loss and develop sales forecast to separate areas
• Distributor’s allocation and facilitation
• Interacting with the regulatory authorities
• Build Image of the Company to improve sales
• Effectively and efficiently manage Stock Inventory-direct/approve purchases made through sales team and the incumbent
• Managing, Monitoring and KPI’s sustain them on optimum level
• Negotiating customer agreements in line with company policy
• Working to develop business with key customers and building close working relationships
• Make sure the Positive margins
• Forecasting, marketing Strategy to get given targets trade offers (Discounts)
• Directly dealing with Industrial Customers
• Competition analysis, to provide market information for reactive and proactive approach.
• Achieve optimum level in stock, sales, inventory
• Availability, Visibility, Coaching & Range Selling
• Managing Sales Team (Nationwide), enabling them to deliver more than their capacity (Synergizing)
• Responsible for 2100 Million Business PA
• Develop consumer insight - product and communication insight
• Manage and execute the marketing mix
• Manage Profit & Loss and develop sales forecast to separate areas
• Develop and execute strategic plans focusing on short term and long term objectives
• Explore and establish new markets for FMCG to achieve budgeted sales
• Managing, Monitoring and KPI’s sustain them on optimum level
• Negotiating customer agreements in line with company policy
• Working to develop business with key customers and building close working relationships
• Team Management
• Heading Metro’s Distribution (DHA) Store
• Focusing on general trade making them loyal customers of Metro
• Make sure the Positive margins
• Forecasting, marketing Strategy to get given targets trade offers (Discounts)
• Competition analysis, to provide market information for reactive and proactive approach
• Achieve optimum level in stock, sales, inventory
• Availability & merchandising
• Competitor analysis & Developing Marketing Strategy
• Primary and Secondary Sales execution
• Launching of new Models ( V3i, K1, Z3, C 261, C 168 Etc.)
• Motorola product visibility & availability for business enhancement
• Manage Profit & Loss and develop sales forecast of the brand
• Handling Promotional activities for all Motorola products
• Trade Offers planning of TOT (Schemes, Incentives, Trips, Etc.). Successfully Launched
Motorola Loyalty Program
• Ability to work effectively with the advertising agency
• Develop and execute strategic brand plans focusing on short term and long term objectives
• Develop and execute trade and consumer promotions
• Develop and manage marketing expenditure for the brand
• Strong understanding of sales and trade processes
• Manage and execute the marketing mix
• Training of Retailers related to Product features and all competitive edges of the product.
• Team Management and Compliance of KPI’s among team
• Co-operate sales, Wholesale, Retailer
• Trade Offers planning of TOT (Schemes, Incentives, Trips, Etc. etc.). Successfully Launched Motorola Loyalty Program
• Trade Policy and its execution w.r.t Wholesaler, retailer, distributor, competition
• Supervising Promotional activities for all Motorola products
• Operational duties and after sales services issues
• Product Mix, Marketing strategy
Planning for Seasonal Product Buying, Booking of articles for in house production
Product Mix & Distribution Planning (Nationwide )
Seasonal / Events Promotions
Maintain inventory levels & records
Make decision to liquidate the stock (Consumer Promotions, Special Discounts )
Quality checking of products as BSO standards
Preparation of Purchase Recommendations for Brand Manager
MTD / YTD analysis and follow up of product performance
Make classification for retail network according to data
Work with the factory production unit to ensure timely production
Monitor activities in distribution center to ensure proper & timely supply
New Inductions, Category Mix , Old Stock clearance ( If Any )
Coach and motivate sales team to meet and exceed targets
Submit monthly and quarterly sales plan and budgets
Moving goods within the store and ensuring that display are regularly arranged.
Opening and closing the store, and ensuring the security of the building
Coaching ( Customer Service / Replenishment / Inventory / Cash Management / Reporting )
Supervision of All employees on the floor, Train new comers and trainee managers, ensuring
continues customer service
Inventory Management, Forecasting
Market & Customer profiling
C ordination with Brand Managers and Distributors regarding product range
Market & Customer profiling
Weekly Monthly Quarterly Yearly Targets
Plano gram, Merchandising ( Seasonal / New Arrivals / Old Stocks ( If any ))
Customer Service / Store Ambiance
Custodian of companies asset in out let