Works as Head of Retail Business Network of Berger Paints, dealing with a net business turnover of Rs. 5 billions/anum, managing the country’s dealership network of paint market for complete business and operational responsibilities with P&L accountability.
Managing complete product/business portfolio of Berger Paints in Retail/Wholesale market of Paints/Coating Line & Raw Materials Segment.
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(Heading Industrial/Institutions Division’s Overall Business Management Operations) Nov. 2007 – Dec 2011

Worked under portfolio of managing countrywide Key Accounts-Corporate Institutions-B2B Sales & Retail-Wholesale-Trade Functional Management System and Government Organizations coating business activities.

Managing complete business operations of Industrial Division of Paints-Powder Coating Dept.-Inks Dept. & Construction Chemicals Dept. for Sales - Marketing – New Business Launches on a National Level with a net turnover of Rs. 2 Billions/anum -Successfully led the team of approx. 45 people, countrywide.

Key Responsibilities Includes:
New Market/Business Development-Re-developed two wheelers paint market of net turnover of Rs.300 m/anum
Product Launches - Successful Product Re-launch of Pakistan’s widely circulated Glue brand “Berlith”.
Establishment of Trade-Institutions Market - Commenced Successful (B2B) launch for extensive range of Inks and Powder Coating into the Institutions/Key Account Market, Countrywide.
Sales Management - Established a market of annual net turnover of Rs. 3 Billion annually.
Distribution Management Network – Developed Organization’s Sales Structure & Distribution Network through a large circle of Retailers-Wholesalers-Dealers-Traders and Administrating of Nationwide Distribution Channel Management Setup.
Business Activities - Supervision of P&L of the entire portfolio - Maintaining Distribution & Business Network – Inventory Management Operations – Planning & Forecasting - Production Planning – Pricing Policy – Product Costing Management - Marketing/Product/New Business Research & Development - etc.
Construction Chemicals – Managing Construction chemicals business with leading contractors/consultants of Pakistan- Management of Public Relations with Large Institutions/Key Accounts Customers like Pakistan Army – Pakistan Navy – Large NGOs’ - PIA – CAA – Government/Semi-Government- Commercial Organizations – Industrial Segment-B2B’s-Automobiles - Auto Vendors- OEMs-Marine Agencies – SNGPL – SSGC – KESC - etc.

Market Development of Polymer product’s profile:
Planning and execution of all sales and marketing activities related to the Styrene monomer, Polymer Adhesives/Additives, super conductive Carbon Black for shoe industry, antistatic additives, Polyamide/Polyurethane Hot melt Adhesives, PVC/PVA Resins business in the relevant Market Segment in Pakistan, catering to more than 95 companies/clients with approx 250 million business portfolio per year
Executed M&S strategy and market development plans for the relevant Market Segment in Industrial segment.
Implementation of commercialization and sales, while maximizing the revenue and profit potential in its category.
Promoting & establishment of strong customer relationships to ensure continuing relationships and future growth
Chairs in important customer negotiations.
Obtains and communicates market intelligence information on competitive products, demand and supply development
Implementation of I.T. tools & methodologies in order to maximize margins and optimizes customer and product portfolio
Lead the development of Pre-negotiation documents in case of corresponding contract negotiations
Works closely with the product managers to implement the relevant strategy for the application responsibility.
Manages the sales of wax based Polymer Lubricants and Additives into the region.
Responsible & executed work within the agreed operational budget.
Achieve business targets for consecutive 2 years of all Polymer based products.
Present sales budgets, volume and pricing forecasts and competitor activities.
Manage customer complaints and ensure alignment of solutions with customer expectations.

Business Development/Management of Construction Division (Project/Contractors Division):
Developed construction chemicals market in South region of Pakistan with all major/influential Contractors/Consultants/Projects in the following category:
Specification Management with Country’s leading consultants for construction chemicals in projects regarding -Waterproofing-Adhesives & Sealants-Flooring Systems-Admixtures & Concrete Preparation-Concrete Mix Designs & Technologies-Concrete-Steel Structural Repairing Systems-Structural Strengthening Systems & Technologies-Structural Reinforcements and load Bearing Systems-Effluent Treatment Plant Coating Systems-Coating & Protective Systems-Water Retaining Structural Systems-
Such solutions replacing older technologies like bolting, riveting and welding/Fabrication Systems, etc…

Project Execution Management of Construction Chemicals with Pakistan’s leading Projects like
-Mirani Hydel Dam-Nai Gaj Dam-Karachi Ship Port Jetty Projects-Mehar Gas Fields Construction Projects -Guddu Thermal Power Construction Project-Uch Thermal Power Construction Project
-Descon Wind Power Construction Projects-Duyes/Zorlu Wind Power Construction Project
-Nestle Water Plant Flooring Project-Tuwairqui Steel Mills Construction Project
-Karachi Ship Port Qasim Coal/Clinker Terminal Construction Project-Neelum Jhelum Hydro Power Project-Islamabad Airport Project-250 kms Nara Canal Construction Project, etc...
In addition to the above Project Management of various Domestic and International Construction Projects.

Business Development/Management of Industry Division (Industry Division):
Developing Countrywide Market of Adhesives/Sealants/Bonding Systems for following Industries:
Bus/Truck Manufacturing OEMs-Automotive passenger car/vehicle OEMs’-Packaging Industry-FMCG Industry-Engineering & Fabrication Industry-White Goods/Consumer Electronics Industry-etc…

Business Development of Distribution Division (Distribution Division):
Developing Nationwide Distribution Management System for Entire Portfolio of Construction & Industry Chemicals through distributors and dealers in local markets all over the country.
Developing Branch Management Systems-Retail/Shop Management System-Retail Promotions & Product Launch Campaigns-Shop Branding & Merchandizing Campaigns-Inventory Management-Order Taking & Delivery Execution to local market-Developing more than 10,000 shops all over the country-Marketing & Advertising Management-etc…

Field-Research & Risk Management of New Business - Indulged in Extensive Field Survey Management Executive Member in Berger – Involved in Business Administrative Operations & Credit Risk Management of New Business Ventures as a part of Company’s Executive Committee.