Hawk Advertising and Communications is Marketing Services Provider Company nationwide, it is a project of Shaheen Foundation (PAF).

Customer by customer review of contracts, NPS and financial status to provide excellent customer success plans, high NPS scores and restructuring plans to evolve the customer's footprint
Company by company deep dives resulting in a documented improvement plan that needs to yield improvement for companies in their steady state and improvement.
Function by function deep dives resulting in a documented improvement plan (support, Finance, Supply Chain etc.
Automation plans that enable higher throughput with optimized cost
Hiring plans to improve the talent pool in your team by using the Crossover staff, create the required pipelines and upgrade your teamâ₉„¢s talent on a regular basis (permanent/temporary staff)
Documentation and knowledge transition plans to retain company knowledge
Oversee the transformation process of acquired companies and build a plan for each on how to adapt it to the future of work
Frequent travel to high profile customers to ensure customer success
Contribute to and coordinate the winning of new key clients.
Responsible for end to end, generating to execution of business.
Forecast/Execute annual and quarterly revenue/sales streams.

Direct and lead all commercial activities and related market segments including corporate, leisure, groups and direct channels to maximize revenue.
Responsible for planning & management of overall business.
Established and developed a team of sales and business development.
Ensure development, Implementation & smooth execution of projects according to the client requirements.
Forecast annual and quarterly revenue/sales streams.
Always giving best execution services to big clients with networking within and out of country as well.

Apply and lead the commercial business strategy at the regional level to achieve sell-in and sell-out sales targets. Act as guarantor for the image and policy of brand(s) in region.
Developed and launched new franchise & distribution set up for Warid Pakistan
Develop trusting relationships with franchise and distributor’s network in the region. Perform monthly monitoring of the sales in/out for the sales staff and sales network.
Motivate sales teams in the region: recruit, develop, manage teams, ensure the development of their expertise and know-how. Implement organizational changes.
Drive the performance of trade activities, merchandising and sales training in region. Responsible for the successful delivery of services and the monitoring of regional performance.
Maintain close cooperation between the regional sales force and management.
Inform management about significant initiatives in the field.

Responsible for management of distribution channel. Completion of all tasks related to distribution channel including stocks at all levels, staff trainings, product knowledge, customer development etc.
Developed complete infrastructure of distribution channel to ensure maximum availability of Philips products
Responsible for leading my assigned regional team to achieve Sales Targets and Revenue objectives of the company
Ensured effective controls on channel management and route to market
Development and management of state of the art distributors sales and retail channel network
Demarcation of areas for sales staff to put their best effort in target achievement
Successfully achieved all sales targets throughout the tenure

Managed sales & marketing activities in Lahore Zone, managing sales force, set targets and action plan to achieve monthly as well as yearly targets.
Developed marketing intermediaries (Distribution network), their functional as well as Distribution Channels.
In December 2001 Telecard Limited has started operations in Sahiwal where we do not have a single payphone at that time. I spent times there and now 40% of total sale of Lahore region is coming from there.
In June 2003 TeleCard limited has started its WLL Project with CDMA technology in Lahore and the applicant was called back from Sahiwal to Lahore to start the project. Following tasks are done in this regard,
Hired and developed Sales staff, handling them to ensure effective market coverage.
Establishing an effective network of Franchisees/Dealers/Distributors throughout the Zone.
Successfully achieved all sales targets throughout the tenure.