* Implement the Community Resilience Activity (CRA) South / Azm-e-Pakistan communication strategy, including utilization of social media platforms, for internal and external communications.
* Develop innovative communications products to actively engage CRA-S stakeholders across the region, including institutional and private sector partners.
* Oversee CRA-S deliverables for reporting, including establishing CRA-S reporting schedules and developing reporting templates.
* Build the capacity of CRA-S staff in developing content from project activities.
* Collect and organize project reports of the relevant programmatic themes to solicit information on the progress of project activities and service delivery projects.
* Integrate, edit, and finalize CRA-S communications products, including draft written materials, success stories/case studies, press releases, and regular reporting requirements (monthly, quarterly, etc.)
* Manage and store all documents in DAI’s management information system (TAMIS.)
* Maintain and develop content for the project’s website in coordination with the IT team and USAID.
* Work with CRA-S staff to develop and produce marketing, outreach, and materials for events.
* Serve as the point of contact for local media inquiries. Review and edit project documents submitted by subcontractors and grantees.
* Serve as liaison with media groups to cover specific and relevant project activities, such as opening and closing ceremonies.
* Provide quality assurance on USAID branding and marking.
* Liaise with relevant stakeholders, including institutional and private sector partners, to increase visibility and maximize coordination.
* Monitor press coverage—including news wires, local newspapers, television, and radio.
* Coordinate on-demand information for USAID or other stakeholders.
* Represent CRA-S at events and meetings as required

Action Against Hunger is an international organisation committed to ending world hunger. Action Against Hunger is recognised as a leader in the fight against under-nutrition. Action Against Hunger works to save the lives of malnourished children and their mothers while also working towards long-term solutions to address hunger.
 
The Project | Support Government of Sindh to prepare for and respond to COVID-19 Pandemic:
With the support of “European Civil Protection and Humanitarian Aid Operations” (ECHO), Action Against Hunger Pakistan is implementing the “Support Government of Sindh to prepare for and respond to COVID-19 Pandemic” project in 4 districts of Sindh province which include Larkana, Shikarpur, Tando Allahyar and Thatta, and managed at Hyderabad Field Office.
 
Summary of Key Functions
1.   The purpose of this position is to lead preparation and use of visibility materials as per ECHO’s guidelines;
·     Provide regular guidance to partners and field staff to ensure the ECHO visibility in the project and for the quality reporting
·     Ensure development of videos related to project activities
·     Ensure consistent radio campaigning of the project in targeted districts
2.   To ensure the programme quality reporting for the ECHO 8 project for donor and HQ;
·     Develop a good relationship with stakeholders at the field level e.g., Journalists, Radio, TV Channels, and media agencies etc. and ensure the ECHO 8 project visibility
·     Lead on Action Against Hunger awareness initiatives, identify partnership opportunities and attend meetings with potential partners
3.   To support programme team for effective and efficient programme delivery of the project;
·      Ensure effective coordination with partners by making information channels clear for coordination
·     Motivate partner staff to create interesting communication products through training
·     To support capacity development related to communication and visibility across the ECHO Project
 
Summary of Achievements
·       Development and submission of project interim report
·       Development of project RCCE materials (Risk Communication and Community Engagement), communications and visibility, and stakeholder engagement plan in close coordination with project implementation partners to ensure effective collaboration, partnership, and dissemination of campaign IEC
·       Designing of dispatch parcel branding and ensured branded quality delivery of PPEs to partners as per ECHO’s branding guidelines
·       Capacity development of partners focal on project communication to ensure ECHO’s branding guideline
·       Development and review of radio campaign messages in Urdu and Sindh languages
·       Development, review, and finalisation of radio campaign media dissemination plan
·       Designing of packaging
·       Designing of handwashing facilities branding plaque
·       Planned and prepared donor field visits in close collaboration and coordination with partners in the field
·       Development of terms of references for documentation of whole project actions
·       Development of terms of references for visual demonstrations on the usage of PPEs by medical and para-medical staff
·       Ensured timely and effective social media and other communications channels messages and quality photographs dissemination to increase the visibility of ACF, ECHO & partners
·       Ensured quality evidence creation and coverage to document IPC measures at health facilities, the establishment of hand-hygiene facilities, training sessions of CRPs and LSOs
·       Review and finalise messages of reinforcement through religious scholars and megaphone announcements in the target communities
·       Review and add feedback in the project modification request and
·       Conceive and conceptualise additional RCCE programme activities in the remaining/additional period of the intervention including kids’ behaviour change info-pack, behavioural nudges at schools, out of home branding to reinforce messaging at public hotspots including at public vehicles, schools, markets, and hospital and local area cable TV networks
·       Development of project reporting style documentary
·       Development and submission of project completion report to the donor
 

To take the SDGs agenda forward, UNDP Pakistan and Ministry of Planning, Development and Special initiatives, Government of Pakistan have launched a national initiative to address the governance bottlenecks related to the implementation of SDGs in Pakistan through a national level Federal SDGs Support Unit, assisting the government institutions and development sector organisations to align policies and prioritise SDGs to achieve global goals by 2030.
As a Communication Specialist, my role was to assist in the implementation of communications, publication, knowledge management and advocacy strategies for Sustainable Development Goals to gear to influence the development agenda, raise awareness on SDGs among key audiences, including the public, government, media, and corporates.
Summary of Key Functions
1. Ensures planning and design of internal and external strategies for communications and outreach for SDGs;
 Planning and elaboration of communications needs assessments
 Elaboration of the communications and outreach strategy for the project
 Constructive and timely advice on the inclusion of communications components in
programme formulations to integrate advocacy and communication strategies
2. Ensures elaboration and implementation of the communication and advocacy strategy and plan for SDGs;
 Elaboration and implementation of the strategy and plan
 Identification and development of storylines for publications and substantive articles
contributing to debates on key development issues.
3. Coordination and management of all activities, including content management, norms for publishing, design, liaison with printers and other suppliers to oversee production and supervision of publications dissemination
4. Supervises the design and maintenance web-based knowledge management system;
 Design of the official websites in incoordination with IT staff
 Supervision & preparation of content for websites
5. Supports in the partnerships and development;
 Management, promotion, and dissemination of advocacy materials for launching flagship
initiatives and publications regarding Sustainable Development Goals
 Increased coverage and understanding of the projects work through development and
maintenance of media contacts and providing newsworthy information to national public and donors;
 Formatting, packaging, and submission of programme initiatives for donor review in close collaboration with project staff
 Development and maintenance of close contacts with government officials, multilateral and bilateral donors, civil society and private sector for implementation of the communications strategy, organization of roundtable discussions, press conferences, briefing sessions, interviews, launches, etc.
 Regular newsletter to donors, donor reports, civic education and community awareness where appropriate
6. Ensures facilitation of knowledge building and management;
 Identification and synthesis of best practices and lessons learned directly linked to project goals and activities.
 Monitor practices, and project-specific news and developments in order to ensure guidance to the office that reflects the best and most current available information
 Update projects’ information materials such as Project Fact Sheet/project summary and project website and social media sites
Summary of Achievements
 Development of National Communications and Advocacy Strategy for Localisation, Mainstreaming and Policy Support of SDGs in Pakistan
 Coordination and collaboration with federal ministries and line departments
 Focal persons coordination mechanism in place
 Management of 1st Pakistan National Conference on SDGs 2018
 National and provincial consultation on Voluntary National Review 2019
 Development and Production of Pakistan’s 1st VNR Report 2019 (Participating Author)
 Development and management of web and social media tools
 Development of Newsletter, Research and Advocacy Publications, Blogs, Articles, Op-eds
 Development of Project Annual Reports
 Development of IEC Toolkit for Parliamentarians
 Development of Innovative Awareness Material for Persons with Disabilities
 VNR Preparation Guidebook for Pakistan
 Represented the country twice at UN SDGs Action Campaign in Bonn, Germany

Led the National Behaviour Change Communication (BCC) Campaign on Water, Sanitation, and Hygiene (WASH). My core responsibilities were started from developing the idea of a programme to bring improvement in the behaviours of communities specifically those who are in vulnerable situations and to change knowledge and attitudes of those who are in authority to make initiatives for development of policies and allocate budgets for safe drinking water, improved sanitation and better hygiene – WASH services in the country that contributed to save lives of children, mothers and many others and to improve the health and well-being of communities nationwide.
 
In this regard, I had developed a concept note and further to that build a five years comprehensive national behaviour change communication strategy on WASH in-consultation and close coordination with relevant government institutions and authorities, social sector partners, and corporate stakeholders.
 
Key Working Relationships
I was reporting to the Head of Programmes and Manager Policy & Advocacy at WaterAid as the lead partner, and parallelly report to the steering committee and coordinate with the campaign Core Group and with creative, media and vendor firms to ensure that the campaign is designed and implemented according to the set standards and timelines.
 
Key Responsibilities
·     Strategy design development and implementation
·     Develop effective communication tools and innovative behaviour change intervention design solutions for a diverse audience on across multiple platforms
·     Coordinate and engage with stakeholders including governments including federal and provincial institutions, sector partners and private sectors
 
Key Accountabilities
·     Ensuring formation and regular functioning of the Campaign’s Advisory Committee and Core Group
·     Responsible for smooth implementation of project activities within Programme Cooperation Agreement (PCA) framework
·     Management of the Campaign Budgets
·     Leading the consultation process at federal and provincial levels to get input for campaign design and strategy
·     Provide quality input in the development of BCC content
·     Development and implementation of an effective and efficient campaign dissemination plan at the national scale
·     Briefing to external agencies including creative, digital and media firms to deliver campaign activities as planned
·     Ensuring the development, production, and sourcing of all campaign products/messages as per communication strategy, design and guidelines governed by the Advisory Committee and the Core Group
·     Development of working relationships with officials at key government departments (federal and provincial level), campaign partner organizations and other key stakeholders
·     Influencing and engagement with stakeholders from other social and private sectors to support and join the Campaign
·     Regular reporting on campaign progress to the government, donors, sector partners, and campaign steering Core Group
·     Preparations of substantive briefings and updates to inform press media, and stakeholders on specific campaign issues, progress and outcomes
·     Leadership, management, motivation, and development of team members to maximise their contribution to the team, organisation, and their own professional development
 
Summary of Achievements
·     Developed of programme concept note for the national campaign
·     Built national-level consensus among the lead stakeholders of WASH and health sector, to create a national communication strategy document for changing attitudes, knowledge, and behaviours of masses towards safe drinking water, improved sanitation and better hygiene for 2016-2020
·     Developed, designed and produced national campaign products including campaign TV and radio messages, IEC material, success stories, briefs, and notes
·     Engagement with government ministries both at federal and provincial levels
·     Launched national campaign with multiple ministries and campaign partners
·     Participated in the development & planning of Country Programme Strategy
·     Engagement and collaboration with like-minded organisations from the public, private and development sectors for ‘Campaign for Campaign’ to give imputes to the campaign for wider out-reach
·     Implementation of community engagement and citizen voice project along with National Rural Support Programme (NRSP) to devise the mechanism of social involvement and ownership to sustain the district level initiatives
·     Engagement with media houses and journalists for educating them on the issue to write and report
·     Incorporation of WASH, environment, and climate-resilient content in the curriculum of primary, secondary and higher education through the Ministry of Education, Government of Pakistan

Led the client services and project implementation of BCC communications, design and production services. My cores were to develop proposals for communication strategies of campaigns, providing the technical approach, with an initial brief to concept note and towards the delivery of agreed communications products.
 
At this position, my strengths in the areas of communications, strategy designing, and content development have earned enormous recognition, a devoted clientele base and a reputation for delivering impact-oriented innovative products in a timely and efficient manner.
 
Key Responsibilities
·     Communication strategy designing and approach development
·     Design products and implementation work plans
·     Development of effective & efficient campaigns with innovative designs for complex, as well as the diverse base of audiences across multiple platforms
·     Relationship management, with clients and partners both at the national and international level
 
Significant Assignments and Achievements
·     Strategise, designed a campaign and disseminated in the mass media for Save the Children, Pakistan – on ‘Ending New Born Deaths’
·     Produced TV PSM’s & animation for Save the Children and SightSavers Pakistan
·     Produced documentaries and animations for Save the Children, Voluntary Service Overseas, Sub-National Governance Programme – DFID, National Forum of Women with Disabilities, TeleTaleem, Right to Play and UNICEF – Pakistan
·     Designed a range of educational products from storybooks, games, e-learning content to simulations for clients like Oxfam GB and Oxfam-Novib, Rutgers-WPF, Plan International, SightSavers and UNICEF
·     Development of concepts and production of documentary series on 'Voice and Accountability' for AAWAZ, Aurat Foundation - Pakistan.
·     Develop a documentary for DAI-AAWAZ on 'Voice and Accountability for Local Bodies Election' and raising voices to participate in the election process.
·     Develop produced and supervised 'Land Mine Risk Education' community engagement material kit for UNICEF in collaboration with FATA secretariat - FDMA, PDMA – Government of Khyber Pakhtunkhwa
·     Documentation of MDTF-Governance Support Program Baluchistan of governance and policy reforms for improved service delivery
·     Actively participated in building training material for master trainers on 'Democratic and Civic Values' for DAI-AAWAZ
 

Opal Studios, a firm specialized in the development and production of communications IEC material and audio-visual productions and events management. I have marked here some good quality time of my career in terms of working closely with the development sector for developing innovative solutions for their communications needs.Key Responsibilities

Lead the team of 27 persons from multiple disciplines to generate and deliver innovative communication product solutions
Providing leadership and directions for a well-managed team
Managed communication strategies, operations, and business developments
Projects and event management
Rebuilt company from reverse to a realigned client base

Summary of Achievements

Lead and supervised an international high delegates conference of Senate of Pakistan on “Asian Parliamentary Assembly” Conference in 2013
Developed and produced school awareness and edutainment kit for Plan International on sexual abuse
Developed posters campaign on Child Abuse for the Ministry of Law and Labour
Developed campaign products and manage launching and exhibition events for USAID-Agri Business Support Fund

Substantial Clientele Served

UNICEF
UNHABITAT
USEFP
Plan International Pakistan
UNDP – GEF
Senate of Pakistan
CARE – Centre for Advanced Research in Engineering
 UNWOMEN
National Commission on the Status of Women – NCSW
USAID – MEDA Pakistan
IUCN
EU – IRSP
TDEA-FAFEN

 

Women’s Empowerment Group working nationwide to strengthen the process of socio-economic development and empowerment of the disadvantaged sections of the society at the grassroots level through the transfer of knowledge. And mainly concern about the issues of GBV and health in particular for women.
Key Responsibilities
Develop and implement communication strategies, coordinate with stakeholders as alliance network building, pursuance with related institutions of government and sector partners, and to integrate the project with the project and communications team focusing on achievement of the following key areas;
Key Functioning Areas
·     Management of communication strategy as agreed in the concept note with donors, implementation partner, and stakeholders
·     Development of project LFA, planning and implementation
·     Management of consultants and service providers
·     Development of TOR’s for baseline survey, curriculum review research, media house engagement, productions, and district level implementer CSO’s / CBO’s
·     Media and journalist contacts management, external public relations, press releases, media inquiries and building dialogue with journalists
·     Coordinate, develop and transmit IEC material at print and non-print
·     Initiate, manage relationships and coordinate with media, stakeholders, government and non-government organizations, vendors and clients
·     Compliance management, publication material, event management, press briefings website contents, social media contents, and feedback
·     Development of IEC material including video and audio production, press releases, articles, success stories and publications
·     Conducted capacity building seminars, workshops, prepared material, content and presentations
·     Alliance building and caretakers network development
·     Reports development and sharing with IP and donors on the monthly and quarterly basis
Summary of Achievements
·     Development of campaign communications and advocacy strategy
·     Engagement and consultations with leading religious scholars of the country on “Sexual Reproductive Health and Rights’ Education for adolescents in the light of Islam
·     Developed sermon books and right based communications material after consulting leading scholars throughout the country of three major sects around the taboo issue
·     Developed and disseminated campaign products and IEC material including TV drama, TV and radio public service messages, TV talk shows, etc.
 

Manhattan Communications associated with Leo Burnett Worldwide aiming to develop Humankind, globally reputed creative campaigns with 360-degree advertising and communications services.
Key Responsibilities
·     Development and implementation of marketing, and communications strategies
·     Responsible for the entire advertising process starting from planning to concepts and creative’s development, and from productions to execution of communication strategies in coordination with clients
·     Management of operations, internal departments, and vendors
·     Prepare and managed revenue & budget for assigned brands
·     Plan and execute regional communications, initiatives and market analyses
·     Development and dissemination of press releases, press coverage’s, media engagements and events management
 
Served Clientele

USAID – Pakistan Children TV
McDonald’s Pakistan
National Industrial Park – GoP
Borjan Shoes
Sayyed Engineers
Prime Aluminium
Government of Pakistan
Government of Punjab
Berger Paints Pakistan
Black Rose Cosmetics
Ali Akbar Group
SMEDA – GoP

 
 

Manhill Advertising and Marketing a nationwide advertising agency develop and deliver ideas with integrity and clarity, servicing and managing brands with creative magic and logic for over a decade.
 
Key Responsibilities
My responsibilities were to facilitate and coordinate with clients in the government and corporate commercial sector for their advertising, and communications campaign needs.
In my short period of stay over here, I have served the following clients to build their respective brands marketing and communications strategies, brand creative designs development, and executions in the mainstream media.
 
Served Clientele
 





Chawla Aluminium
Sui Northern Gas Pipeline – SNGPL
Star Marketing – Real estate services




Prime Aluminium
Seasons Foods Ltd.
Dawn Foods






 

Message Communications committed to discover and bring new dimensional advertising to give its clients value and quality creative.
 
I have joined it as a fresh person in the advertising and communications field, I learned advertising principles on practical experiences including taking clients' briefs for campaign development, strategic marketing tool implication, concept note development and executions of the campaigns. The mood of designs or an AV production, planning the campaigns in the mass media. Liaise with vendors and service providers to negotiate quality services for brand activation, promotions, outdoor activities, merchandising and brandings.
 
I also worked with public sector organisations related to health, tourism and sanitation and the real estate sector that spend huge budgets on multi-media campaigning using 360-degree solutions.
 
Key Clientele Served





USAID- National Wheat Flour Fortification Programme
MNCH Programme
SME-Business Support Program
Western Union - ZARCO Exchange
Honda Motorcycles




TB Control Program – JICA
Technology Upgradation and Skills Development Company
Sultan Banaspati Ghee and Oil Mills
Urban and Eden Developers
Faysal Bank Pakistan (Kissan Kushaal Scheme)