Plan, develop, lead and evolve the execution of communication activities, working with internal and external stakeholders
Majorly responsible for Brand Management, ATL & BTL Communication
Creating and ensuring effective execution of marketing initiatives, according to Marketing Calendar along with strategic direction and communication
Effectively coordinating with Business Partners (Advertising, Research, Media Buying and Activation Agencies) to ensure quick and effective achievability of set goals
Integrating digital media and technology into brand strategy and idea development to ensure brands are ahead of the curve with driving insightful & tactical innovation linked to the brand goals across various digital platforms
Contributing to and developing marketing plans and strategies, implementing strong market activation plans, brand launches, and merchandise according to the defined brands growth priority and ambition
Building & maintaining execution of digital marketing campaigns, social media updates and various other marketing activities
Analysing competitor performance and market trends to provide recommendations for brand development
Ensuring consistency of brand communication throughout the different consumer touchpoints

Managed various marketing tasks for consumer appliances categories such as Refrigerator, Air Conditioner, Washing Machine, LED TV & Water dispenser
Successfully launched 360-degree campaigns like (Bijli ka rozana Kharch 20 rupay say bhi kam) & (Dilwala hay khayal tu rakhay ga) which translated in increase of sales and revenue
Assisted the team by managing budgets, evaluating marketing campaigns, and monitoring competitor activity
Organized corporate events such as annual conferences, seminars and exhibitions
Lead and ensured nationwide visibility and BTL campaigns (POPs, Flyers, Posters, Giveaways, Shop Displays, Shop Branding, Company Stores, Exhibitions, Activations, Streamers, and Local OOH, etc.)
Tracked and managed media tracking and reconciling the planned versus actual for several marketing campaigns
Coordinated with business partners (Advertising Agencies, Research Agencies, Activation Agencies or any other Business Partner)

Supported the Marketing Manager in planning, implementation and promoting a yearly marketing method
Maintained relationships with the BTL companies, planned & managed the periodically ground activations & promotions.
Controlled events including preparation and performing events & exhibitions along with planning and implementation of special marketing programs according to the marketing plan
Evaluated marketing and commercial sectors goals and constraints and translated them into relevant action sheets & marketing briefs
Monitoring market activities, planed and executed POS materials
Was accountable for preparing and arranging projects, launch plans and provided reports, specifications, and creative briefs

Had control events including preparation and performing Events & Exhibitions along implementation  of special marketing programs according to the marketing plan
Prepared supporting materials, promotional merchandise for events
Developed good vendor base for soft/hard POS and managed the vendors effectively
Was a key player in regional launches and regularly reported on progress of projects
Actively took part in preparing and arranging projects, launch plans and provided reports, specifications, and creative briefs