Experienced Trade Marketing, Sales & Distribution Operations professional with a proven track record in FMCG and manufacturing industries. Enhanced team performance, drove customer satisfaction, and implemented effective strategies in convenience store retail environments. Demonstrated strong organizational and leadership skills, with a proven ability to assist in managing operations and drive business growth. Adept at handling administrative tasks, resolving issues, and contributing to the achievement of business objectives.
· Developed and implemented field sales plans for assigned territories to drive business growth.
· On boarded new retailers, expanded distribution networks, and fostered existing relationships to increase market presence.
· Successfully managed 7 distributors and 600 retailers, generating approximately PKR 20 Million in monthly sales revenue.
· Consistently achieved agreed-upon targets and KPIs for assigned territories, ensuring business objectives were met.
· Ensured optimal product visibility and availability in the market, maintaining a strong brand presence.
· Maintained accurate monthly sales records and submitted detailed reports to the line manager.
· Presented monthly performance updates to the manager, highlighting successes and areas for improvement.
· Conducted market research to monitor competitor activities, staying informed about market trends and insights.
· Supervised and managed a team of order bookers, providing guidance and support to ensure seamless operations.
· Collaborated with cross-functional teams, including marketing, to enhance brand awareness and drive sales growth.
· Managed 12 key accounts, generating approximately PKR 10.5 million in monthly business revenue.
· Ensured optimal product visibility and availability in the market, maintaining a strong brand presence.
· Provided exceptional customer service, ensuring the highest level of customer satisfaction and loyalty.
· Conducted market research and competitor analysis, staying informed about market trends and competitor activities.
· Collaborated with cross-functional teams, including merchandising and business analytics, to identify areas for improvement and optimize sales strategies.
· Consistently achieved planned and forecasted secondary sales targets, contributing to team and company objectives.
· Developed and implemented in-store merchandising strategies for assigned territories, driving effective product placement and visibility.
· Collaborated with the sales team to ensure seamless execution of merchandising plans.
· Led a team of 10 members, ensuring optimal stock visibility in the market and implementing planograms, FIFO, LIFO, and POSM.
· Fostered strong relationships with retailers and distributors, facilitating effective implementation of merchandising plans.
· Conducted regular market visits to monitor competitor activities, identifying areas for improvement and informing merchandising strategies.
· Managed in-store merchandising strategies for six key accounts, enhancing product visibility and driving sales growth.
· Ensured optimal stock visibility and availability in the market, implementing planograms, FIFO, LIFO, and POSM.
· Monitored competitor activities in the market with a keen eye and business intelligence, identifying opportunities for improvement.
· Coordinated with cross-functional teams, including sales and (B.A) supervisors, to increase sales in key accounts.
· Ensured a 15-day safety stock at every key account store, maintaining optimal inventory levels.
· Managed a portfolio of 250 retail shops, generating approximately PKR 3 million in monthly business revenue.
· Ensured optimal stock availability in the market, maintaining a high level of customer satisfaction.
· Presented monthly performance reports to the Team Leader, providing insights into sales trends and market dynamics.
· Collaborated with a team of 2 salesmen at the general store, ensuring timely deliveries and seamless execution of sales operations.
· Received a Short-Term Achievement Award from the company and distribution team, recognizing outstanding sales performance and contributions to business growth.
· Managed in-store displays for 10 key accounts store to increase sales.
· Ensured products were visible and available in stores.
· Tracked competitors and identified areas for improvement.
· Worked with sales teams to increase sales in key accounts.