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خلاصہ
I am a 27-years-old MSc Brand & Communications Management graduate with interests in Digital Marketing, Brand
Management, E-Commerce and Marketing Communications. I possess an entrepreneurial mind-set thereby always
seek to find solutions with positive attitude. Moreover, I am a result oriented team player and commit myself to a task
with full diligence. I am interested in helping brands reach their true potential by reaching out to the right target
audience with most appropriate communications through an optimal channel.
Areas of Expertise: Cultural Branding, Digital Marketing, E-Commerce, Consumer Safari
پراجیکٹس
تجربہ
E-Commerce Store Founder
Using Shopify developed an online sales platform, YESCollections.com, for selling trendy female fashion accessories
Key Activities
Developed and managed full project lifecycle; strategy, design, development, testing, and implementation. Increased conversion by 30%, reduced bounce rate by more than 40%, and improved user engagement
Identifying trending products and the appropriate target audiences using tools like Fbnichefinder, Connectio, Pexda
A/B Split testing ads on Facebook and Instagram with different audiences. Promoted the Brand and Products through Instagram influencers and brand ambassadors to increase traffic by 70% and improved brand awareness
Established abandoned cart email and lead generation strategy using Klavio, MailChimp and Optinmonster to increase conversions by more than 30%. Using ReTarget app for CRO
Analyzing results using Facebook Pixels and Google Analytics to create sales funnel based on the customer’s online behavior
Intern Digital Marketing Strategist
Working as a digital strategist intern with Thank You, a branding agency in Denmark, I have worked on different nature of projects and integrated the solution with overall marketing strategy with research, analysis, and reporting in areas such as market research, target segmentation, and brand strategy. I have gained some hands on experience in managing a client’s brand’s online presence using digital marketing tools; website, emails, social media, blogs, influencers, web analytics etc.
Research Associate
Worked as a liaison between clients and the operations department and successfully managed both
local and international clients.
Tasks and Responsibilities
Prepared compelling research proposals for the clients and research questionnaires for the
interviewers.
Successfully drafted reports and presentations for the clients by extracting key insights from the
raw data.
Prepared field intimation, training material and conducted briefing sessions with the interviewers
Conducted desk research, in-depth interviews and focus groups.
Effectively managed the project execution by ensuring data quality and meeting deadlines.
Research Coordinator
Assisted in communication between operations and client services
Tasks and Responsibilities
Ensured smooth execution of the project by corresponding with the interviewers and sharing status
with the clients
Monitored and analysed survey results using Spss survey reporter and excel
Successfully managed a team of four members responsible for editing and data entry
Translated the questionnaires into local language and verbatim into English
