Develop and implement sales strategy to increase market share n profitability on a sustainable basis.Develop forecast n assign sales targets by region, by brand, by SKUs by month.Perform research n identify new potential customers and new market opportunities.Conduct market visits to check route coverage, competitor\'s activities and continuously search for new opportunities to increase sales in Zone.Understand the local selling environment and monitor the effectiveness of implantation of sales planning.Monitor the accuracy of sales reports and other intelligence essential for sales.Own end to end process of tracking the sales funnels and operational metrics.Identify opportunities and weaknesses within the region, area, territories n make proposal to create value and increase operational efficiency.

Developed new markets in Karachi as well as Karachi surroundings.Build a strong channel of distributions Prepared & develop an effective sales team.Identify market challenges.Product availability forecasted & achieved sales targets for the assigned region of all branches n packs both in physical & unit cases.Instrumental in training, coaching n monitoring the sole distributions, SDs, n team.Accountable for monitoring achievements, inventory n product related issues on regular basis.Essayed & steller role in tracking & handling Sole distributors & SDs (discount & claims).Rendered support to the senior management in establishing comprehensive customers relationship management model.