• Development of yearly marketing strategy, highlighting major campaigns initiatives and budgets.
• Responsible for launching marketing campaigns and training retail teams for all initiatives.
• Drives sales by brand promotions, collaborations and activities across in-line and mall stores across the country
• Conceptualize and implement 360 Degree marketing and CSR initiatives.
• Liaison with the creative agency, partner organizations, mall management and internal teams.
• Analyze sales trends and drive sales & store transactions
• Set overall marketing objectives, along with strategies and plans for the execution
• Responsible of brand building, brand health monitoring and performance evaluation.
• Align with SCM and operations to ensure stock availability as per campaign and menu requirements at all times.
• Manage complete delivery segment, including e-commerce, call center and aggregators. 
 

Launched 2 detergent brands in 2019.

*Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
*Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands
*Analyzing the success of marketing campaigns and creating reports of on-ground realities
*Supervising advertising, product design and other forms of marketing to maintain consistency in branding
*New product development
*Managing budgets
*Organizing events such as product launches, and productions

• Work closely with designated advertising agency to develop marketing communication materials to ensure timely and top-class implementation of all advertising materials.
• Designed, composed, and launched bi monthly Emporium Mall retailer newsletter initiative.
• Designing and creating content as well as maintenance for communication material such as newsletters, cards, e-templates, and pre-social media campaign artwork, pre launch site artwork.
• Working on short and long term visions for the shopping centre in its competitive marketplace.
• Developing and leading the execution of marketing plans, and budgets, and ensuring objectives are achieved.
• Working on internal revenue generations for digital screen media, and poster media inside the mall.
• Direct, oversee and manage the marketing department.
• To conceptualize promotions and events for mall launch.
• Identify viable marketing spaces in mall to sell as media space for brands.
• Creating and developing ideas for mall launch.
• Responsible for all OOH advertising
• Execute mock ups for boundary and internal advertising signages.
• Maintain corporate website, and develop website with web developers for Fun Factory Park, Pakistan’s largest indoor theme park.
• Successfully launch Emporium Mall on June 30th, 2016, with an outdoor, print, and social media communication
• Launched Emporium Mall’s first TVC with Mahira Khan
• Executed Azadi Shor Bazaar, an event for August 14th at the mall, which included conceptualizing of the event to getting vendors on board, as well liaison with event management company and PR company
• Executed Emporium Mall’s Lahore Shopping Festival which was an event to incentivize shoppers. This consisted of advertising and internal branding; organized activations throughout the month with a grand finale with musical performances and celebrities.

• Developed brand/project communication strategies.
• Relationship building with clients to discuss and identify their advertising requirement.
• Provide strategic recommendations to existing or prospective clients to include new
customers/audiences, innovative programs, and market research.
• Prepared 360 channel planning for major campaigns.
• Created clearly defined briefs and pitch work.
• Preparing research on the products and services advertised and strategizing methods to reach
target audience effectively.
• Communicated thorough knowledge of product information with future challenges and
opportunities that will influence the brand.
• Nurtured insights, as well as analyzing existing trends.
• Presented ideas and conclusions to clients.
• Worked with the client to establish their aims and objectives.
• Developed, managing and analyzing research projects.
• Worked with creative tea, to develop ideas for a campaign.
• Briefed the creative team to create an effective and well-targeted proposition for the client.
• Analyzed and interpreting customer response to evaluate the effectiveness of the campaign.
• Liaised with RD on projects.
• Clients include: MCB, Wateen, Anhaar, Haleeb Foods, O1, Chanar Sugar Mills, Emporium Mall.

*Formed the marketing plan and business plan for Buksh Energy Air Conditioners for the year of
2013.
• Actively worked on marketing research, business proposals, and sales pitch presentations for
retail brands, automotives, and corporate sector clientele.
• Maintained communication and relationship with industrial and corporate sector clientele for
Buskh Energy solar solutions as well as the international brands of Men’s Store.
• Communicating and placing orders with brands distributed for Men’s Store.
• Handling and sustaining social media campaigns for Men’s Store.