As Marketing Manager at Geeks of Kolachi, I oversee the company's digital marketing ecosystem, focusing on brand management, content creation, social media strategy, and cold email marketing. I’ve also launched and now manage our in-house podcast, boosting brand visibility and engagement.
Key Responsibilities:

Social Media & Brand Management: Managing and growing our social media presence on platforms like Facebook, Instagram, LinkedIn, and YouTube using tools like Meta Business Suite.
Content Creation & Management: Developing content strategies and ensuring smooth collaboration with tools like Notion, Trello, and Slack for workflow management.
Cold Email Marketing: Launched and manage a cold email outreach strategy to generate leads and acquire clients, enhancing business development efforts.
Podcast Production and Management: Produced and continue to manage the Geeks of Kolachi podcast, creating an additional content channel for brand visibility.
Collaboration & PR Strategies: Leading collaboration efforts for Geeks of Kolachi, including organizing community events and building partnerships.
Team Leadership: Leading a team of 5+ content creators and marketers, providing guidance to ensure cohesive marketing strategies.

Key Achievements:

Team Growth Contribution: Helped the company grow from 40 to 65+ employees by building brand awareness and expanding reach through social media and content efforts.
Social Media Growth: Increased LinkedIn followers from 3K to 11K+ and garnered millions of views across platforms, enhancing brand visibility.
Podcast Production: Led the production and management of the company’s podcast, expanding our digital presence.
Brand Building: Contributed to the personal brand development of the CEO and co-founder, elevating their profiles and boosting the company’s recognition in the industry.

In this role, I was responsible for leading social media strategies and managing projects across a range of industries. My focus was on developing content calendars, writing and overseeing content creation, handling client communications, and improving internal processes for the team.
Key Responsibilities:

Social Media Strategy & Management: Developed and executed social media marketing strategies for clients in various industries, including packaging, undergarments, and pets.
Content Calendar Creation: Designed and managed content calendars, ensuring a seamless workflow from content ideation to publication.
Client Communication & Proposals: Handled client communications, both new and existing, while also creating detailed proposals to onboard new clients.
Team Collaboration & Process Automation: Implemented a Notion system to streamline task management, enabling the team to update tasks from content creation to publishing, which improved efficiency and allowed us to onboard more clients.

Key Achievements:


Client Growth: Scaled the number of social media clients from 2-3 to 10, significantly increasing the agency’s social media portfolio.
Process Improvement: Successfully introduced an automated workflow system using Notion, resulting in better team collaboration and time savings.

In this role, I worked closely with Rehan Allahwala, the founder of Rehan Foundation, to manage and grow his personal social media presence across multiple platforms. My focus was on content creation, social media strategy, and optimizing his YouTube channel for better visibility and engagement.
Key Responsibilities:

Personal Brand Management: Managed Rehan Allahwala’s personal social media accounts, including Facebook, Instagram, LinkedIn, YouTube, and TikTok, ensuring consistent brand messaging and growth.
Content Creation: Produced and repurposed short-form content, including quotes and clips from video content, to maximize engagement across platforms.
Podcast Management: Collaborated with Rehan to produce and manage a remote podcast, aligning content with his personal and foundation's goals.
YouTube SEO & Optimization: Developed and executed SEO strategies to optimize his YouTube channel, increasing search visibility and audience engagement.
Tools & Platforms: Used tools like Social Champ and Meta Business Suite to streamline content scheduling and manage performance.

Key Achievements:


Expanded Social Reach: Contributed to growing Rehan’s social media reach to over 20M+ views across platforms.
YouTube Channel Growth: Helped grow Rehan’s YouTube channel by adding 50K+ subscribers and 3M+ views during my time managing the channel.
Sustained Content Output: Led a consistent stream of high-quality, engaging content that resonated with his audience and strengthened his personal brand.

In this role, I focused on providing consultations for digital marketing strategies and PR campaigns, leading influencer collaborations, and overseeing UGC content creation for clients across major social media platforms.
Key Responsibilities:

PR & Influencer Campaigns: Led influencer marketing campaigns, collaborating with top influential figures in Pakistan to drive brand visibility and engagement.
UGC Content Creation: Managed user-generated content campaigns, working closely with influencers to produce authentic, relatable content.
Consultations for Social Media: Provided expert consultations for clients on social media strategy, helping them develop their own content and optimize their online presence.
Client & Campaign Strategy: Developed PR strategies tailored to client goals, focusing on both online and offline brand promotion, including social media.

Key Achievements:


Notable Influencer Campaigns: Successfully executed high-impact campaigns with some of Pakistan’s top influencers, significantly boosting client visibility and engagement.
Sundas Foundation Project: Designed LED streamers and contributed to the Sundas Foundation project in collaboration with the Government of Punjab, attended by the President of Pakistan, Chief Minister, and Chairman Bait-ul-Mal.
Consultation Success: Helped clients through social media consultations, providing guidance on content strategy and campaign management, leading to better engagement and brand recognition.

Galerie-En-Cuir is a sister company of Leather Gallery, which is Pakistan's biggest leather products export company.
I helped them establish their brand on social media through content creation and influencer marketing.
I was also dealing with customers who visit house outlet. Many of them came through social media, which helped increase sales.
I managed social media pages, content creation for social media, and paid campaigns.

Jamia Ashrafia, Lahore, Pakistan, is a religious, educational institution founded by Mufti Muhammad Hassan in 1947. I worked here in Hajj and Umrah training department, and my responsibilities were;

 Social Media Management
Content creation for social media
Live broadcasting of the training events
Leading the team for training events