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خلاصہ
A shrewd Strategist, responsible for setting specific objectives to develop a cohesive and profitable marketing strategy for the brands on board with the Agency. My designation involves variety of tasks, including Devising Strategy, Account Management, Sales Pitch and Leading Digital wing.
I develop annual marketing calendars for the brands along with required budget. Develop strategies and supervise timely execution of all the campaigns. I am also responsible to set communication strategy for the brands and execute advertising mediums. I have successfully conceptualized, scripted, pitched and broadcasted 8 ads and working on more.
Currently working for CTT.Agency, being led by Umar Alam, Ex- Global Marketing Director of Unilever, South Asia region. It is a blessing to be led by such an experienced and professional Strategist. Till now, i have worked on some massive projects like Strategy for Lotte ChocoPie, Hubco and Knockout. Currently working on Reckitt Benckiser, Strategy & digital of Dalda Foods.
تجربہ
Director Business and media
- Managing Strategy and Campaigns.
- Prepared Pitch and won HUBCO, RB, FINE HH, CocaCola, Lotte's flagship brands - Slanty and ChocoPie and Haier Group..
- leading Client Servicing team and Media Wing for the Agency.
- Acquired International Company FineHH and leading the business launch in Pakistan (Online, Instore, PR and TV).
- Led CocaCola Project - Coke Studio 13 PR.
- Leading ZOD - A tech-media platform that automates PR.
- Led Quetta Gladiators strategy and campaign execution
- Led Dalda Kalonji Launch on Digital and PR
Senior Marketing Strategist
An Experienced Marketing or Brand Manager.
STRATEGIST - Developing Strategies and Campaigns for all the brands on board.
BRAND MANAGEMENT to Polly juice, Maza Juice, Realfroot Juice, Walkeaze, Chachajee QSR, Delfrio and more.
- Developing Strategies
- Budget Management across Marketing Mix
- Developing Annual Marketing Calendar and Advertorials ideation.
- Research
- KEY ACCOUNT MANAGER - Client Servicing and Account Manager to PGI (Polly, Maza and Realfroot Juice) , WALKEAZE, CHACHAJEE, COCOCHAN & DELFRIO
HEADING DIGITAL DEPARTMENT - Managing digital Unit of the agency (Heading Social Media Managers and Media Department for Digital Brands) - Empowered Agency with Google adwords and successfully implemented hootsuite.
LEADING PRESENTER Actively pitching - Acquired brands for the agency and also developed brands for a pitch to clients. (Acquired 6 brands for the agency, a business of 400k a month.)
AD PRODUCTION - Conceptualized, Pitched and Executed 8 TVCs and many Digital Videos. Maza TVC, Polly 3 TVCs, Realfroot 2 TVCs, Humtum 2TVCs and Mingalz cereals.
Achievements
- Highest Paid Employee of the Agency.
- Maza Ad yield 2.2 million views + viral content + 63 completion rate.
- 92 successful pitch acquisition rate
Manager Marketing and Sales
Conducting both Qualitative and Quantitative Research for new businesses.
Experienced in working with entire IMC mediums. Developing Digital Marketing Strategies and Campaigns for Brands.
Conceptualizing and Managing lengthy Creative Designing and Printing Projects.
Client Pitching and Servicing, Business Development.
Dealing with Vendors.
Projects:
Creative Designing Projects: NUST Beijing Forum (brochure), Zephyr and Azgard's Annual Reports, Currently working for Silk Bank.
Digital and Social Media Marketing Campaigns: JS Bank, Schehrazade Spa, Berlin Doner and Gyro and Wish Brands.
Marketing Strategies: Olivia (Brand Launching and Brand Equity Campaigns), Bed&Bath (Revamping),
Research Project: Moro Housing Scheme
Events: Pakistan Furniture Council and other small events.
Marketing Internee
Marketing and Sales Executive
Internee
