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خلاصہ
Experienced business professional with demonstrated success in developing and implementing business-to-business and trade marketing strategies. Manages key relationship across multiple distribution and retail channels to reach profit targets. Creative and result oriented with exceptional analytical skill to identify new business opportunities and workable strategies.
پراجیکٹس
تجربہ
Manager Trade Marketing
- Negotiation and correspondence with Liaison.
- Negotiate product promotions with Liaison.
- Planning of product assortment.
- Planning of channel Expansion.
- Develop strategies for rotation of stock.
- Allocation of sales targets channel-wise.
- Seasonal/Quarter-wise planning of product.
- Devise strategies for new product development
- Develop trade promotions.
- Support in After-sales.
- Conduct training sessions to increase sell through
- Manage key account (IMT’S & corporate clients)
- Business-to-business sales management.
- Devise strategies to generate sell in and sell through
- Negotiation of contracts with B2B clients.
- Lead team of Merchandisers.
- Conduct training sessions for capability enhancement.
Category Manager
- Negotiation and correspondence with Liaison.
- Negotiate product promotions with Liaison.
- Planning of product assortment.
- Planning of channel Expansion.
- Seasonal/Quarter-wise planning of products.
- Devise strategies for new product development
- Develop trade promotions.
- Support in After-sales.
- Conduct capability enhancement training sessions
Asst. Manager Business Development
- Maintain Key Account (MAF Carrefour, Metro and B2B clients)
- Devise & execute strategies to generate sell in and sell through.
- Devise the strategies of payment recovery.
- Generated new corporate clients
- Lead team of Merchandisers.
- Designed the Merchandiser Incentives Program.
- Negotiation of contracts with B2B clients.
- Negotiation and implementation of promotions.
- Planning & execution of In-store Activations at IMT & LMT stores.
- Conducted training sessions to merchandisers
