I have enriched my professional skills during 15 years of working with diversified organizations in the field of sales management at operational as well as strategic level that has transformed my ability to see beyond the ordinary, experience in national and multinational FMCGs companies with a good exposure in Snacks, biscuits, pasta ,confectionery ,Bread and Spices & Recipe Industry.
Possess Sound knowledge of Distribution Management, Trade Categorization, Integration of Cross Functional Teams, Talent Development, Hands-on experience with Local Modern Trade as well as International Modern Trade, Strategic Business Expansion and Annual Operational Plan.
Exhibited strong leadership skills at all times at all levels of interactions including subordinates, supervisors as well as peers by setting the agenda and taking others along. I like taking exceptional challenges.
I am aggressive in building business but prudent in setting up action plans by drawing a clear distinction between short-term benefits and long-term gains. Change, I believe is very critical to success for any individual and I keep looking out for new ways of doing things and identifying new avenues for business growth to circumvent complacency.
Job responsibilities included achievement of sales target of South region as well as the growth in the business, based in Karachi Pakistan.
Successfully launched The Cherry products in North region through the distribution network.
Build team infrastructure as well as distribution network.
Build dealers network in small towns.
Handling Distributors with leading a team of 8 Territory Managers & 3 Area managers in the regions.
Reporting to director sales.
Build LMT channel and E-Commerce
Monitoring sales, focus SKU, Coverage Expansion extended per day executed bills from with monitoring Retail eye software.
Major focus is on enhancing master dealers with KPIs.
Raise sourcing information requests in order to create and maintain master data for use in procurement processes.
Job responsibilities included achievement of sales target of South I region (Karachi, Quetta & Coastal belt) as well as the growth in the business, based in Karachi Pakistan.
Business Growth = 26% over LY. (Nationally ever highest in June-2020)
Heading South Region with an Annual Turnover of $150 million+.
Handling 5 Distributors with leading a team of 5 Territory Managers.
Reporting to Head of sales.
Development of coastal and Quetta belt business.Contribute to the business review and budget planning for trade activities and analyze competitive activities in the region.
Acquisition and Allocation of relevant infrastructure to achieve the agreed objectives.
Successfully completed Coverage Expansion Project and added 1000+ Outlets with Geo-fencing as well as extended per day executed bills from 6 to 15 with monitoring Fourgen software.
Major focus is on enhancing Numeric and Weighted Coverage with KPIs.
Job responsibilities included achievement of sales target of Central region as well as the growth in the business, based inLahore Pakistan
Develop strong business relationship with distributors by continuously monitoring their P&L; ensuring that distributors remain profitable and at the same time makes sure that distributors and their teams work within PI guidelines and principles.
Contribute to the business review and budget planning for trade activities and analyze competitive activities in the region.
Acquisition and Allocation of relevant infrastructure to achieve the agreed objectives.
Provide all out support for availability, visibility and stock depth of all the brands at International Key Accounts (Makro, Metro, hyper-star etc.). Ensuring unblemished execution of all the activities planned for these accounts fromtime to time.
Worked as Zonal Sales Manager (South) Responsible for Karachi Zone B and Baluchistan Included coastal belt From Mar-18 to Mar-19
Annual Operation Plan covering:
Revenue Growth Targets
Bottom Line Monitoring
Coverage Expansion
Training and Development of a strong sales team
Specific strategy for rural expansion and identification of Go to Market Strategy for the same.
Contribute to the business review and budget planning for trade activities and analyze competitive activities in the region.
Increase market share of HOM Quality Foods Recipe & spices in the category.
Core job Responsibilities Achievement of aggressive sales target as well as the growth in the business. Managing, properly monitoring company's KPIs i.e. SKU per call, unique and schedule productivity.
Development of Annual Strategic Plan which encompassed
Volume Growth Targets
Coverage Expansion
Infrastructure Requirement
Training and Development Needs for the team
Marketing Support Required.
Arrangement of infrastructure, required, to achieve the sales plan and numbers as well as proper distribution of the stock in the market.
Execution of sales plan by monitoring the sales activities at distribution end; providing continuous support to distributor and acting as liaison between the company and the distributor.
Maintaining the profitability of the distributor in order gain mutual benefits and earning the trust of business partners, also responsible area of 54 million sales per month with 3 distributors.
Responsible for 8 TSOs in retail, whole sales and HPO channels.
Participated and won the National Sales Challenge 2018 with 16% YTD growth.
Job Responsibilities included looking after the sales activities, marketing activities, and demand supply analysis of the assigned Unit B of Dawn Bread.
The most critical role involves the timely and proper execution of 23 vans with 6 Supervises in order to achieve maximum results in dynamic working environment, also responsible for over 34 million sales per month.
Responsible for meeting aggressive sales numbers by establishing and maintaining strong dealer network to facilitate the business as well as playing a pivotal role in market development.
Responsible for strong motoring of credits, unsold stock and market returns as per company policy.
Responsible for monitoring inventory levels by overseeing or performing daily cycle counts.
Explore and develop new customers to increase numeric and weighted distribution and proper coverage and Frequency of sales team in trade and proper control over market returns.
Raise sourcing information requests in order to create and maintain master data for use in procurement processes. Sourcing information request type are contracts.
Job Responsibilities included Achievement of aggressive sales target as well as the growth in the business.
Ensure primary and secondary sales targets achievement.
ensure market coverage, productivity and range selling with display in market with focused on required run rate.
Develop strong business relationship with distributors by continuously monitoring their P&L.
Build strong and mutually beneficial relationship with customers.
Supervise, manage and lead distribution sales team.
Training of Sales Team on Sales Fundamental to address the capability gap market execution and development of monitoring mechanism on sales activities and establish KPIs to gauge the performance of sales team.
Core Job responsibility included facilitating the Territory Manager in fixing a troubled business and delivering, balance of the year volume objective through reorganization of operational infrastructure to ensure profitability for the distributors.
Monitoring mechanism on sales activities, executions and target performance of sales team. Development of creative display tools for in market visibility and space solutions to the sales team.
Plan & procure stocks of Pepsi Cola International snacks division (Lay's) products based on Sales Forecasts, At Kaison Distribution Network.
worked with four fundamentals of sales i.e. coverage, productivity, range selling and display.
Ensure secondary sales targets achievement.
Supervise, manage and lead distribution sales team.
Explore and develop new shops/areas to increase numeric and weighted distribution and proper coverage.
Sales team in trade and proper control over market returns.
Distributor credit handling & monitoring.
Achievement of territory sales Target
Monitoring and feedback of customers
Ensure market coverage and product availability