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خلاصہ
I am a top-performing and award-winning professional with over 12 years; experience implementing sales growth strategies and marketing plans to maximize profits and achieve business goals within FMCG. I am adept at creating new business strategies to deliver revenue growth across multiple territories. Solid history of formulating and implementing innovative ideas and techniques to ensure attainment of KPIs and continued progress. Exceptional leader with business acumen and demonstrated success launching new products, pinpointing client needs and solving problems through assessment and analysis. Collaborative communicator continually focus on maintaining relationships and promoting synergy across business lines, to enhance profitability and drive positive change.
My key skills include Sales Cycle Management, Key Account Management, Forecasting/ Market Trend Analysis, Company Assets Management, Team Building and Leadership, Revenue Generation and Growth, Sales / Marketing Strategies, New Business Development and Management, Business Operations Management, Process and Performance Improvement, Staff Development Programs and Client Relationship Management
Currently I am engaged with Coca-Cola Beverages Pakistan Limited, as a Sales Development Executive, where I increase net sales revenue and weighted distribution by rationalize discounts and proper utilization of RED KBIs and achieve primary and secondary volume with all SKUs. Attached is my resume which showcases my progressive experience and successful track record for leading successful initiatives. My professional background and great industrial exposure coupled with an excellent track record makes me an ideal candidate for executive roles. As such, I would welcome a discussion regarding opportunities with your organization that fit my background.
پراجیکٹس
تجربہ
Zonal Sales Manager
Distribution Management, Team Management, Sales Projection, Marketing Development,
Sales Development Executive
• Establish new areas and distributor in assign territory to ensure product placement as per SOP and improve sales force efficiency through OJT and trainings.
• Track overprice of product through proper printed invoices in assign territory to raise numeric and SISH share as well as redesign routes and setting PJP to improve ROI of distributor.
• Increase net sales revenue and weighted distribution by rationalize discounts and proper utilization of RED KBIs and achieve primary and secondary volume with all SKUs.
• Supervise complain such as chillers and quality and present reports on competitor activities on a timely basis.
Key Achievements
• Awarded as the best SDE award in MTM 2017 and wining inverter AC in CCI avenger competition in 2018.
• Won best distribution award in CCI distribution conference held in Thailand with high growth target V/S achievement.
• Effectively designed and implemented strategies and created a new route from 384c/s to 540c/s per outlet to launch pre-selling system and voyage Implemented as per SOP and increase VPO.
• Developed and applied sales development strategies to amplify market share from 20% to 65%, achieve rationalize discount from Rs 07 to Rs 05 per case, and win motor bike in Rani Pulpy Contest in 2016.
Market Development Officer
• Competently controlled chilling equipment misuse, verification, and outlet census survey of universe market every quarter to achieve targets with all SKUs.
Key Achievements
• Accomplished Best MDO Award in 2013, 2012, and 2011, Coke Ambassador award in 2013, and Murree Trip in 2012.
• Successfully started pre-selling and implemented ISIS System at assigned territory to achieve award of training module on result orientation, problem solving, and decision.
Route Settlement Officer
• Examined invoices of daily sales, tracked A/R & empty, audited reports, and created remit-plus, dispatch, credit, and empty swapping reports in a timely manner.
