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خلاصہ
With majors in Brand & Marketing, I avail myself of all the opportunities to learn, groom and develop.I have good Marketing & brand development skills and competitive market knowledge. Currently I am working for Hardee's Pakistan "MDS Foods pvt limited" at the post of Assistant Manager Brand and Marketing.
تجربہ
Assistant Manager Brand / Marketing
Collaborate with Management Team and assist to design and develop integrated business plans and defining subsequent Marketing strategy.
Lead the Agency in the development, execution and on-going evaluation of all relevant aspects of the marketing strategy (e.g., creative, media, promotion, research etc.).
Prepare Marketing Budget & its allocation to different advertising mediums ( ATL , BTL & TTL)
Working with Developers, advertisers and Business partners Such as (Food panda, Cheety, Golootlo
Banks, Financial institutions etc.), to market product and services.
Responsible for Brand image, positioning, Menu designing, Packaging and Deals and pricing.
Product launch, prelaunch and post launch planning.
Develop projection of sales, product & promotional items on an ongoing basis.
Perform pre & post promo analysis to evaluate the campaign success and to adjust the marketing plan as needed to ensure the annual marketing sales goal is met.
Lead the Software development agency in the development and execution of Hardees Mobile application and website. Manage Hardees Delivery system and software.
Relationship Officer Marketing
Responsible for conducting sales events, promotions, advertising the product.
Responsible for implementing the Sales strategies through which sales can increase and figures can improve.
Maintains relationships with clients by providing support, information, guidance, recommending profit and services improvements.
Execution and Manage “Bandhan” contractor loyalty program
