• Responsible for managing and delivering day to day marketing activity for the hotels in line with the agreed marketing strategy, to support the delivery of Pakistan office’s revenue targets
• Responsible for the management and growth of the client data and the targeted use of the database
• To manage and coordinate the Hotel Bookings of the clients to ensure that all the bookings are provided to right client and delivered on the time, Ensure that all the activity fits into the Reservation Department’s plan and system to avoid duplication or over bookings
• Responsible for tracking marketing campaign success in order to understand the return on investment of all the hotels and aid future promotion plan through effective reporting
• Working closely with the creative team to deliver innovative and creative on-line campaign
• Management of design/third party agencies in relation to the hotels business
• To ensure that all marketing activities carried out is managed within the Dar Al Eiman brand and values guidelines at all times
• Ensure that the best possible rates are floated in the market during the peak season through coordination with the reservation team of the head office
• Responsible for the production of a monthly marketing report for the hotels detailing key achievements, activity undertaken, customer feedback and future key initiatives

• Design promotional packages according to the market demand
• Design marketing campaigns in order to stay ahead amongst competitors and achieve target sales
• Design and provide customized packages to customers as per their request
• Contact worldwide vendors in order to stay updated with hotels and tours rates
• Manage and update content on website
• Create, manage and implement all email marketing campaigns
• Develop new corporate partnerships and maintaining strong industry relationships

• Develop and implement a comprehensive marketing plan to include social media, (Facebook, Twitter, and YouTube)
• Work closely with graphic designers of all event-related marketing materials and campaigns
• Create, manage and implement all email and SMS marketing campaigns
• Expand and maintain customer email database
• Develop new partnerships and maintaining strong industry relationships
• Develop and implement all marketing and advertising projects
• Manage and update Facebook pages and websites
• Develop and implement website and social media campaigns
• Enhance social media outlets and opportunities to maintain communication and build fan base
• Develop new partnerships to increase traffic
• Plan & implement monthly social media calendar
• Represented the organization at Dawn Education Expo event

The purpose was to spend quality time with mentally challenged people by talking and playing with them so that they feel loved and important.