WUSME is an International Non Profit Organization with the mission to protect, support and represent small and medium sized enterprises and crafts world wide. As Ambassador of WUSME to Pakistan my role is to promote the WUSME mandate in Pakistan for the benefit of Small and Medium Enterprises.

WaterAid is an international organization whose mission is to transform the lives of the poorest and most marginalized people by improving access to safe and inclusive drinking water, sanitation and hygiene (WASH). As the communications consultant my role encompassed managing all external communications, grand assets management, press and media relations and internal communications including employee engagement and ensuring WaterAid Pakistan activities are timely reported to Headquarters in UK.
Projects completed and areas of work included:
-       Developed and implemented communications strategy for external stakeholders including
-       Developed and executed a mass media awareness campaign on WASH including social media products, public services messages on radio channels across Pakistan, print coverage of press releases, stories from the field and top management talks on leading TV channels including PTV World, Dawn TV and AVT Khyber. Articles for employee channels were also developed.
-       Developed and executed Journalists trainings on WASH issues in Sukkur and Lahore.
-       Organized Field visits of Media across Pakistan to WaterAid WASH project ensured compelling WASH stories were produced and released by the journalists.
-       Developed content for the WaterAid Pakistan website and WASH media action website in word press.
-       Timely information sharing with key journalist.
-       Developed IEC material for internal and external usage including posters, calendars, infographics, donor reports amongst others inline with WaterAid brand assets.
-       Conducted evaluations for communications assignments including World Toilet Day, World Water Day, Global Handwashing Day and WAP Media Action Evaluation among others.
-       Conceptualized and supervised a documentary on sanitation workers and their work life.
-       Developed a documentary on MHM in cooperation with FDE schools.
-       Planned and executed events with program teams and policy teams.
-       Managed employee global web portal ‘Yammer’ to keep WaterAid staff locally and globally
-       Developing content for and managed social media channels
-       Developed field stories on WaterAid projects.
-       Planned and executed a WaterAid branded booth at Pakistan Water Week 2021 in PCRWR Water Week exhibition.
-       Writing reports for internal dissemination to WaterAid colleagues globally following WaterAid Pakistan’s events, initiatives and successes.
 

§  Close liaison with Governments and business community of SAARC member nations to facilitate economic cooperation among SAARC nations.
§  Close liason with strategic partners and funding organizations to implement programs related to cooperation in trade and investments, young entrepreneurs and start-ups, women entrepreneurs, e-commerce and small and medium enterprises domains, across SAARC region.
§  Develop and implement advocacy programs to promote regional economic cooperation.
§  Develop and implement programs, conferences, round tables, trade shows to enhance cooperation and explore avenues for intraregional trade and investment across the region.
§  Submission of audited financial reports to EC members.
§  Promoting membership at SAARC CCI amongst business community of SAARC region
§  Leading research and development initiatives to identify trade barriers across South Asia
§  Planning and executing SAARC CCI quarterly EC and Annual General Assembly meetings.
§  Managing SAARC CCI secretariat team and two sub offices (India and Sri Lanka) team.
§  Communicating with stakeholders on an ongoing basis including Governments of member states, partner organization, members, media, think tanks and academia.

Lafarge Pakistan is a subsidiary of Lafarge Group; listed on the Paris stock exchange and a world leader of building materials. It was the first and only multinational cement manufacturer in Pakistan. As the Head of Communications, my responsibilities included:
-       Planning and implementing internal and external communications strategies for Lafarge Pakistan.
-       Developing a CSR strategy for Lafarge Pakistan. This included identifying/developing, planning and executing CSR programs and campaigns in line with Lafarge Global Sustainability Ambitions 2020.
-       Acted as the Country sponsor for Lafarge Global Volunteering Ambitions 2020. This involved planning and implementing volunteering programs to enable employees to contribute to the Lafarge global volunteering ambition of 1 m hours by 2020. Various programs and activities were developed and executed and employees mobilized to contribute to the country volunteering hour’s targets.
-       Identifying local partners (NGOs, community members, local Government and policy makers) and working closely with them to achieve Lafarge Sustainability and Volunteering ambitions in the Health, Safety, Education, Environment and Youth Coaching/Mentoring domains.
-       Participation and representing the Company in CSR forums and awards.
-       Partnering with organizations to execute programs aimed at improving lives of local communities including CSR with schools and sponsoring charity events.
-       Developing strategic linkages and liaison with local Government to develop programs for local communities in the areas of health, environment and education.
-       Planning and executing Press and Media Relation strategies to develop and maintain cordial relationship with print and electronic media channels of Pakistan.
-       Developing key messages for internal and external dissemination including CEO messages, Management Interviews, Press Releases and articles.
-       Identifying marketing communications activities and representing Lafarge in industry and cross industry events and forums. This included participation in CSR forums and sending nominations for CSR awards.
-       Developing talking points for the Executive team for employee town halls, stakeholder meetings and speaker sessions in cross industry forums.
-       Maintaining the Lafarge Pakistan website and ensuring the content is dynamic and engaging. Content development for the country website was a part of my responsibility.
-       Developing and maintaining content for the employee portal.
-       Member of the Health & Safety and People Development Committees at Lafarge.
-       Member of the Executive Management Team of Lafarge Pakistan.
-       Developing crisis communication plan for the organization to communicate to stakeholders in case of crisis.
-       Developing and executing employer branding activities including social events, health and safety campaigns, online brand strategy campaigns and employee celebrations.
-       Ensuring all employees live the Lafarge brand and the core values.
-       Developing programs for top management visibility and engagement with stake holders including employees, local community members, local Government and media.
 
Key Projects Completed:
-       Worked closely with the local Government of Chakwal to launch a medical unit for the local community of District Chakwal. This included identifying the scope of project and finding the right partner to provide best health care facilities to the surrounding villagers. Several NGOs were researched and meetings were conducted with them to identify the right partner for this community initiative. National Rural Support Program was brought on board in November 2014 to run the medical unit.
-       Print and Electronic Media at grass root and national level played a key in visibility of Lafarge operations in Pakistan. Hence, PMR was at the heart of all our events and CSR initiatives.
-       Conducted a needs assessment with the local Government of Chakwal to identify areas of improvement in the lives of the local communities of the district.
-       Launch of Parking Complex outside the Plant Operations in District Chakwal. The Parking Complex aimed to provide a hygienic rest area for the truck drivers carrying raw material and also addressed safety hazards on the road.
-       Launched a Health and Safety in Schools program across Pakistan to educate school children on basics of Health and Safety and inculcate a Health & Safety culture.
-       Partnered with The Citizens Foundation to conduct Health & Safety sessions across their primary schools and youth coaching/mentoring sessions for their secondary school students.
-       Activities were planned and executed to mobilize Lafarge employees to fulfill their volunteering targets. Activities included tree plantation drives, food distribution at iftar during Ramadan, Health & safety sessions in government schools across Pakistan and coaching of youth.
-       Fund raising initiatives were carried out across the Lafarge global network to mobilize funds for natural calamities that struck Pakistan.
-       Launch of a bypass road and slip road to address safety needs of local community.
-       Organized Ramadan Dastarkhan for local communities to benefit from free iftar outside the Head office and Plant operations on an annual basis.
-       A commendable Women’s Day was organized with guest speakers invited to Plant operations in Chakwal. The idea was to create gender sensitivity amongst plant workers. We partnered with UNWomen for the event and invited guest speakers including Muneeba Mazari.
-       Quarterly engagement programs with local and nationwide media, including plant visits and iftar/dinners.
-       Arranged employee activities including family days for 1500 employees and family members.
-       Facilitated top management visibility by organizing monthly townhalls and social gatherings.
 

-       Ensuring that customers (internal and external) are placed at the center of delivering focused examinations products and services at the right time, in the right place and in the most appropriate way.
-       Developed TORs and commissioned a market research to assess the market for UK professional and vocational qualifications across Pakistan.
-       Developed and implemented a sales and marketing plan for a new British Council owned testing program called Aptis.
-       Developed and implemented an awareness campaign for Aptis targeted at internal and external stakeholders.
-       Advised marketing strategies to improve Sales figures for various Examination services.
-       Ensured brand identity of British Council in all Marketing and Communications initiatives.
-       Ensured brand identity of various Examinations services and products in all Marketing and Communications initiatives.
-       Developing and implementing Marketing and Communications plans for all Examinations products and services which included budget forecasting.
-       Liaison with examinations partners and media industry.
 

-       Implemented the global Ericsson Brand Strategy in Pakistan.
-       Developed and implemented an annual communications plan for Ericsson Pakistan including Brand, Marcom, Media & Internal Communications.
-       Managed press and media relations for Ericsson Pakistan.
-       Acted as a spokesperson for Ericsson Pakistan on an ongoing basis.
-       Developed external marketing communications material including press releases, interviews, articles and messages from President and top management.
-       Represented Ericsson in Industry events including industry forums and road shows.
-       Organized marketing events for Ericsson Pakistan including roadshows, workshops and seminars across Pakistan.
-       Presented the communications plan and budgets for Ericsson Pakistan to the regional head office in Dubai on a quarterly basis.
-       Agency and vendor management.
-       Worked closely with Sales teams for account level communications initiatives.
-       Developed and implemented a Corporate Social Responsibility (CSR) strategy for Ericsson Pakistan.
-       Developed and implemented co-branding and co-sponsorship campaigns with Ericsson partners in Pakistan.
-       Developed and implemented a 3 G Awareness Campaign.
-       Promoted Ericsson Pakistan activities, wins and successes within the Ericsson network using local and global communication channels.
-       Communicated Ericsson Global Strategy to the organization via formal and informal channels.
-       Leadership Team member of LT Team in Ericsson Pakistan.
 




Key Projects Completed in 2010/2011:
-       Ericsson PTA Mobile Excellence Awards in 2010 & 2011
-       Connected World Conference, 2010, Serena Islamabad
-       CSR initiatives for Flood victims (2010 & 2011)
-       Launch of Ericsson’s new brand strategy at the regional level
-       Launch of Ericsson Global Marketing Tool across the region Middle East (22 countries in the region)
-       Project Manager for Internal regenerate project for Ericsson intranet (entire region)
 

-       Worked closely with companies in the Financial Services, Telecom and Travel Industries of Pakistan to identify and analyze Business Improvement Opportunities through research and extensive client interviews.
-       Played an integral role in the Leadership Team of Teradata, a division of NCR.
-       Performed revenue and orders projections for Teradata Divisions business plan.
-       Aligned sales and marketing initiatives.
-       Developed and Implemented Marketing Campaigns for Teradata (IT Excellence Awards, Seminars, Workshops, Speaker Sessions, Mailshots, etc.)

-       Lead SDNP’s information initiatives in Pakistan.
-       Member of Task Force on Marketing. Played a key role in designing the business plan as well as short-term business strategies for SDNP’s services.
-       Marketing of SDNP’s Information services to partner organizations and linkages.
-       Collected and processed relevant development related information for the SDNP Information Gateway initiative and ensured timely distribution to linkages in areas such as health, education, agriculture, livelihood, gender sensitization etc.
Capacity building of SDNPs partner organizations/ linkages in developing their organizational websites and bringing the related content online.