Actively liaise with marketing and sales teams to execute trade promotions and rollout impact in-store campaigns. Render keen eye for details to oversee channel and category specific marketing strategies for various retailers. Create and implement trade marketing policies to administer the trade marketing budget according to sales and marketing objectives.
Key Accomplishments

Succeeded in enhancing brand presence and visibility, such as DDS activity of Ramadan Bazar by directing activation programs with partners.
Enhanced brand and campaign execution process across trade in line with the annual management priorities.
Assured visibility of brands while visiting to the point of sales on a regular basis.

Created and retained sales history, analysis, and reports of apprehensive areas, regions, and distributors. Compiled and circulated TTS budget, spending, evaluation, reporting, and trade promotions to the sales team. Prearranged and collected orders as well as organized payments from all regions/distributors in line with objectives.
Key Accomplishments

Functioned in close collaboration with regions/distributors to submit, settle, and clear claims and certificates as per standard operating procedures and Company principles.

Prepared and provided operations and sales activities reports to the Regional Sales Manager on a regular basis. Expertly handled customers/distributors and produced reports on market intelligence, competitor activities, and new innovations. Assumed and maintained full liability for overseeing appropriate disbursal of TTS (customer/consumer pricing and discounts).
Key Accomplishments

Followed company principles and policies regarding quality & sales audits, good warehouse practices, and market hygiene while managing nonconforming goods.
Designed and implemented field sales, channels, and category plans to attain agreed KPIs for the assigned territory.
Set a benchmark of excellence by leading eight distribution setups to develop a cumulative business of 90M.

Established new strategies to examine quality and audit checks discounts and revise forecasts for resolving issues. Held full accountability for overseeing merchandising of company products in the store. Played an integral role in administering numerous ATL, BTL, and TTL activities. Developed and strengthened long-term relations with clients and dealers to generate sales.
Key Accomplishments

Produced and offered reports of sales activities and operations to the senior sales manager in a timely manner.
Steered sales audits while working with high performing sales controls team.