Accomplished Sales and Marketing Manager with significant experience in a multicultural environment. More than 15 years of experience in Sales & marketing of Lubricants, Electronics, Pharmaceutical, Specialties in blue chip companies like GETZ, DAWLANCE, TOTAL Oil, TOTAL PARCO & HASCOL. Key player in Change Management with strategic contribution in business.
• Histreet /Automotive sales team ASM and TMs of Sindh & Baluchistan. • Managing distributors/dealers and B2B/Fleet customers. • Heading FUCHS Express centers. One Stop Shop for oil change and allied services.• Heading Retail forecourt Lubricants of Sindh & Baluchistan.• Define Route to market strategy, DVP, Distributors' performance management, sales call planning etc.• Set SMART targets for self and team that contributes to company's performance.• Demonstrate and train the key elements of Sales process that covers sales call management, relationship building and influencing. • Define Retail/Wholesale growth, retention plans, CVP and marketing support.• Identify and resolve distributors/customers problems and issues.• Conceptual training of Up sell, Cross sell and Range selling to sales staff.• Planning and measuring financial performance of the business and discussing it with the team for optimum team performance and output.• Manages risks specially credit to distributors/customers as per the basic rules of accounting and finance.• Training and coaching of sales team on advance levels of sales process which include resolving skepticism, drawback, customer indifference and customer misunderstanding.• PESTLE and Space Matrix analysis for future Business planning.• Giving strategic and tactical guidance to management and team for achieving goals.• Distribution Management • Marketing Management
Distribution/Primary Sales and Marketing of TOTAL Parco Pakistan Limited Lubricant products in Karachi & Baluchistan.• Corporate/Fleet/Bulk Sales of TOTAL Parco Pakistan's Lubricant products in Karachi Pakistan.• Policy Designing/Activities for Secondary Sales.• Developing Budgets. • Planning and forecasting of Primary/Secondary Sales of TOTAL Parco Pakistan Limited Lubricant products annually and monthly.• Reconcile Distributor ledgers annually and monthly.• Compile Product wise sales annually and monthly.• Recoveries of credit.• Manage & Motivation of big team of SPOs, DSRs & Merchandisers.. Command Special Products/ New Projects/Launchings.
• Distribution/Primary Sales and Marketing of TOTAL Parco Pakistan Limited Lubricant products in major parts of Sindh Pakistan.
• corporate/Fleet/Bulk Sales of TOTAL Parco Marketing Pakistan Lubricant products in major parts of Sindh Pakistan.
• Policy Designing/Activities for Secondary Sales.
• Developing Budgets.
• Planning and forecasting of Primary/Secondary Sales of TOTAL ParcoPakistan Limited Lubricant products annually and monthly.
• Reconcile Distributor ledgers annually and monthly.
• Compile Product wise sales annually and monthly.
• Recoveries of credit.
• Manage & Motivation of SPOs & DSRs.
• Distribution/Primary Sales and Marketing of TOTAL Parco Pakistan Limited Lubricant products in major parts of Sindh Pakistan.
• corporate/Fleet/Bulk Sales of TOTAL Parco Marketing Pakistan Lubricant products in major parts of Sindh Pakistan.
• Policy Designing/Activities for Secondary Sales.
• Developing Budgets.
• Planning and forecasting of Primary/Secondary Sales of TOTAL ParcoPakistan Limited Lubricant products annually and monthly.
• Reconcile Distributor ledgers annually and monthly.
• Compile Product wise sales annually and monthly.
• Recoveries of credit.
• Manage & Motivation of SPOs & DSRs.