Key Responsibilities
-               Leading the team of ASM and Field Managers with the business of Rs. 180 million turnovers with more than 20 distributors
-               Establish GT channel along with core cosmetics retail, LMT, IMT stores and Wholesale market.
-               Establish sales targets and ensures sales achievements through regular oversight and definition and implementation of improvement plane as needed
-               Develop and manage efficient distribution networks for sales
-               Develop efficient and creative sales and marketing strategies for the assigned territory and target setting for the sales team
-               Maintains sales volume and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors
-               Planning for the growth of sales volume and expansion of market coverage.
-               Planning for the new developments plan and focused on CPT (coverage, penetration and throughput).
 

Key Responsibilities
 Promoted to the post of Area Sales Manager effective from the date mentioned above
 Managing, training and motivating existing sales team to drive revenue growth
 Develop and manage efficient distribution networks for sales
 Develop efficient and creative sales and marketing strategies for the assigned territory and target setting for the sales team
 Collecting customer and market feedback and reporting the same to the organization
 Monitoring sales team performance, analysing sales data, periodical forecasting and reporting to zonal heads
 Defines and ensures the defined company’s sales strategy implemented in order to achieve the defined objective
 Establish sales targets and ensures sales achievements through regular oversight and definition and implementation of improvement plane as needed
 Identify opportunities at existing and potential new customers within defined geo graphical area
 Manages the Sale support and administrative procedures within the sales process
 Build and maintains strong relationships with customers. Ensure efficient marketing communication and communicates the value propositions of the offer to current and potential customers. Negotiates with customers to finalize sales contracts
 Coordinates of flow of information for sales activities and transaction, including leads, billing, orders, contracts etc. And evaluates data to ensure area goal achievement
 Manages & Plans sales visits on regular basis with clients and prepares report on every visit
 Maintains sales volume and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors

Territory Sales Manager Lahore
(Unilever foods and Shell Lubricants)
Raaziq Marketing And Management (PVT)LTD (Nov-2014–Present)

Responsibilities
o Achieving secondary and primary sales targets for Unilever foods (food services department) through managing and leading a team of nine Distribution sales representative (DSR).
o Achieving secondary sales targets for Shell Lubricant Pakistan through managing and leading a team of 5 Rout sales officer (RSO) on different 5 Routs including
wholesale.
o Accomplishing the dynamics of (CPT) Coverage, Penetration and throughput.
o Accomplishing KPI targets including Efficient Coverage, Call Productivity and Service Levels.
o Proposing cost effective and innovative merchandising opportunities to the management.
o Managing International Chain Accounts (ICAs) and Local Modern Trade (LMTs) and ensuring optimum stock levels and display at any point in time.
Managing sales promotional activities at key accounts and Institutes.

Regional Admin Coordinator
Engro Foods Limited (Apr-2014 – November-2014)

Responsibilities

o Dealing with vendors for operational tasks.
o Arrangements for official meetings.
o Office administrative affairs.
o Third parties management.
o Dealing with government departments.
o Bank related affairs.
o Assist sales operation team in day to day operations

Admin Officer
Engro Foods Limited (Ice Cream Division Lahore)(Nov-2011–Mar-2014)

Responsibilities
o Dealing with government departments & third parties.
o Handling day to day administration tasks.
o Arrangement for official meetings.
o Office administration.
o Dealing with Bank.

Customer Relationship Officer
Engro Foods Limited (Ice Cream Division Lahore)(Jun-2009–Nov-2011)
• Handling regional assets complains.
• Complains record keeping and reporting.
• Coordination with PEL